Programmatic SEO is a search engine optimization (SEO) strategy that involves creating and publishing a large number of web pages at once. The goal is to help a website drive more traffic and increase revenue by making relevant pages easily accessible to potential customers. Semrush has published an article explaining programmatic SEO and how to use... [Read more]

Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time. AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation. The AWeber team says, “By... [Read more]

ChatGPT is an AI chatbot that uses natural language processing to create human-like conversations. It was developed by OpenAI and released on November 30, 2022. It is influencing all walks of human work and life. Content Marketing Institute has published a new video ‘ChatGPT Enters Its Enterprise Era’. The CMI team says, “OpenAI just... [Read more]

Actually, not the last chance to get How to Get Your Audience to Know, Like, and Trust You, but midnight tonight is the last chance to get a 67% discount. It’s the end of Launch Week for this new course from Content Sparks. As you may know, Content Sparks is a company dedicated to producing high-quality training on marketing topics of all kinds,... [Read more]

  As a business owner, carving out a distinctive niche for your business might seem like an epic task. Yet, the essence of a thriving business boils down to a principle as old as commerce itself – building relationships based on knowledge, affection, and trust. This fundamental concept, known as the Know, Like, Trust Factor, isn’t... [Read more]

Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract... [Read more]

Implementing creativity in marketing is the process of incorporating creative concepts and ideas into your marketing strategies with the goal of selling a product or service. Neil Patel has published a new video ‘How to Deal With Creator’s Block’ explaining creator’s block and how to deal with it. He says, “Creativity is... [Read more]

If you've ever wondered how others consistently produce captivating video content that drives massive traffic, conversions, and financial results, this training is for you.... [Read more]

In today’s data-driven world, one thing is clear: Bolstering your first-party data strategy is key to driving results. Digital Marketing Institute has published a new guide ‘5 Ways to Create Better Customer Experiences with Data Collaboration’. The DMD team says, “Download 5 Ways to Create Better Customer Experiences with Data... [Read more]

Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How... [Read more]

This is a reminder for the Adweek webinar to be held on October 12, 2023. Today’s consumers are constantly bombarded with messages and information. Capturing and keeping their attention requires a level of hyper-personalization that resonates with their unique preferences. Adweek is hosting a webinar ‘The Value of Hyper-Personalization’... [Read more]

AI AppMaker, created by the team led by Abhi Dwivedi, is in their words, the "World’s Most 'Powerful App' That Unlock Limitless Possibilities with Cutting-Edge AI-Based Mobile App Builder for iOS & Android – Build, Customize, and Launch Your Dream Apps Effortlessly!"... [Read more]

Ranking factors in SEO can relate to a website’s content, technical implementation, user signals, backlink profile, or any other features the search engine considers relevant. Search Engine Journal contributor Shannon Phelps has published an article featuring the ranking factors that changed in 2023. She says, “There have been significant... [Read more]

A marketing technique is anything you do to bring in new business or increase your firm’s visibility and reputation. The four Ps, i.e. product, price, place, and promotion are at the core of a marketing strategy. HubSpot contributor Clifford Chi has published an article featuring useful marketing techniques to try in 2023. He says, “Putting... [Read more]

Rebranding is a marketing strategy that involves changing an established brand’s identity. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. In his new video Neil Patel... [Read more]

This is brand-new "SSD Cloud" Technology that lets you store and deliver all your videos, audios, images and media files at lightning fast speed, all for a low one-time fee.... [Read more]

Landing pages are optimized for conversion rates, which means they are designed to maximize the number of visitors who take the desired action. AWeber has published a new guide ‘How to Write Landing Pages That Convert’ featuring useful advice on creating rewarding landing pages. The AWeber team says, “Inside this guide, you’ll get... [Read more]

Artificial Intelligence (AI) has a significant influence on the SEO process. Some of the ways AI is impacting content SEO include changing search engine algorithms and improving keyword research and analysis. Search Engine Journal contributor Roger Montti has published an in-depth article on how AI search will impact SEO. He says, “There are multiple... [Read more]

Pictures speak louder than words. With quality images, you can improve the responsiveness of your email marketing campaigns. AWeber is offering free holiday GIFs to spice up your email marketing campaigns. Sean Tinney says, “Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created... [Read more]

AI Autotube Profits Engine may be a game-changer for you if you are a content creator or if you have heard of the marketing power of YouTube and want to put that power to work for you.... [Read more]

Link building is a crucial component of SEO. It is a major ranking factor for search engines and increases traffic, sales, and where you land on Google’s search results. Ahrefs has published ‘Link Building for SEO: The Beginner’s Guide’ covering the basics of link building. Tim Soulo says, “In this guide, we have collected... [Read more]

Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm... [Read more]

Google Search Central has published October 2023 Google Search News video ‘Ranking updates, structured data, and more!’ featuring John Mueller. The Google Search Central team says, “John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems,... [Read more]

This is a reminder for the SEJ webinar to be held on October 11, 2023. With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00... [Read more]

This is a reminder for the CMI webinar to be held on October 11, 2023. The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Content Marketing Institute is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable... [Read more]

Content Marketing Institute has published a new video ‘Will Marketers See Better Days Ahead?’. The CMI team says, “New marketplace data indicates that business growth and ad spending are starting to heat up. Can marketers expect favorable conditions to continue through the end of the year? Robert Rose explains why he’s feeling (cautiously)... [Read more]

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. Digital Marketing Depot is hosting a webinar... [Read more]