Books to Improve Your Content Marketing Skills - IM NewsWatch, November 22, 2019

December 2nd, 2019 at 7:50 am EDT


 

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Monday, December 2, 2019

Four Social Media Marketing Metrics for Better Results

To achieve social media marketing you need to connect with more people online. By doing this you can give wider exposure to your products and services and improve the chances of achieving more sales. Business 2 Community contributor Emily Goldfarb has shared four important metrics that an help you to improve your social media marketing. Goldfarb... [Read more]

Improve Your Content Marketing with These Books

Reading is the best learning strategy as it provides you a wider insight into your area of work. Content marketing involves discovering new ideas for persuading your audience to take desired action. State of Digital contributor Marijana Kostelac has shared a list of six books that can help you to become a better content marketer. Kostelac says,... [Read more]

Everything You Need to Know about Smart Targeting and Its Benefits

Smart Targeting refers to the tactic of predicting the interests of Internet browsers using artificial intelligence (AI). You can offer your audience a more personalized experience with smart targeting. HubSpot contributor Kayla Carmicheal has published an article highlighting the benefits of smart targeting. Carmicheal says, “When you... [Read more]

How to Make Persuasive Sales Videos [Video]

According to Wyzowl statistics, 82% of businesses feel that video marketing is an important part of their marketing strategy. Effective video marketing campaigns help you to generate more leads, improve your ROI and most importantly to appeal a lot of mobile users. Social Media Examiner team has published a new video ‘How to Make Persuasive... [Read more]

How to Use Instagram to Generate Organic Leads [Podcast]

Lead generation has become easier with the emergence of popular social media platforms. Facebook and Instagram with their combined user base have formed a huge possibility for the brands to earn more leads from social meida Search Engine Journal contributor Michael Stelzner has published new podcast episode featuring Jenn Herman. Stelzner says,... [Read more]

How to Get More Links with Social Profiles

Your social media presence helps in creating new connections for building a stronger business with more sales. A well-designed social media profile can play a key role in influencing more people. Search Engine Journal contributor Kevin Rowe has share five ways to use social media profiles for creating quality links to your websites. Rowe says,... [Read more]

‘How to Create Your Instagram Brand Strategy’ Webinar December 3 [Webinar]

Social media marketing helps you to improve your brand awareness by connecting to more and more people online. Considering Instagram’s rising user base (800 million active users), you need a strong marketing strategy that helps you to sell more to your Instagram audience. SEMrush is hosting a webinar on ‘How to Create Your Instagram Brand... [Read more]

Strengthen You Social Presence with These Content Ideas

When it comes to making most from your social media marketing efforts, it is your content that speaks loudly for you. By creating innovative and fresh content you can influence more people online. Business 2 Community contibutor Larry Kim has shared 10 content ideas to help you make your social media presence stand out. Kim says, “There... [Read more]

‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ Webinar December 3 [Webinar]

Lead generation is an essential process in your marketing as you need wide connectivity to get prospective customers. Post lead generation you need to work on strategies to convert leads into customers. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00... [Read more]

The Biggest PPC Trends of 2020, According to 39 Experts [E-book]

Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about... [Read more]

How to Generate Traffic and Turn It Into Sales for The Holiday Season [Webinar Replay]

To get more sales done this holiday season you should focus on getting huge flow of traffic. Outbrain’s Kelly Hayes has made available a replay of the webinar ‘How to Generate Traffic and Turn It Into Sales for The Holiday Season’ to help you increase your sales. Watch this webinar to learn: The power of Native and an... [Read more]

SEO Beyond Google: How to Rank On The Best Alternative Search Engine [Video]

When it comes to SEO, Google is the search engine that attracts major attention of businesses. But what if you want to focus on other search engines too? Neil Patel has published a new video ‘SEO Beyond Google: How to Rank On The Best Alternative Search Engine’ to help you learn how to rank in other search engines. Patel says, “Google... [Read more]

Here’s AWeber’s Holiday GIF Guide

Pictures speak louder than words. Make sure to use plenty if images this holiday season to grow your online sales. AWeber’s Liz Willits has published the holiday GIF guide to help you build interesting and effective holiday email campaigns. Willits says, “We know how expensive it can be to purchase creative, high-quality images or... [Read more]

Increase Your Blog Traffic with These Tips

Your blog works as a link between you and your target audience. By sharing content that attracts web users you can give a boost to your sales. Ahrefs contributor Si Quan Ong has shared 13 tips to increase your blog traffic. Ong says, “Struggling to gain traction on your blog? Consumed tons of ‘ultimate guides’ and courses, but... [Read more]

How Search Engines Work: Six Questions Answered

Today search engines play a pivotal role in the growth of your business. With right tactics you can increase traffic to your website and improve sales. By knowing how the search engines work, you can gain a better SEO insight. Ahrefs contributor Joshua Hardwick has answered six questions related to search engines and how they work. Hardwick... [Read more]

It is good to give thanks

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups... [Read more]

Link Building Techniques You Should Avoid

Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links. Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided. Montti says,... [Read more]

Six Steps to Improve Your YouTube CTR

When it comes to video marketing, it is YouTube. Almost every brand would think about YouTube for promoting their products and services. To appeal your audience you should create the video content that stands out. Social Media Examiner’s Ed Lawrence has shared a six-step plan to improve your YouTube click-through rate (CTR). Lawrence says,... [Read more]

Why Now is the Right Time to Start a Podcast [Video]

Podcast publishing allows you to connect with your target audience by sharing the content they want to consume. By podcasting regularly you can keep people connected with your brand. Social Media Examiner team has published a new video ‘Why Now is the Right Time to Start a Podcast’ featuring Michael Stelzner and Paul Colligan. SME... [Read more]

‘How to Create Your Instagram Brand Strategy’ Webinar December 3 [Webinar]

Social media marketing helps you to improve your brand awareness by connecting to more and more people online. Considering Instagram’s rising user base (800 million active users), you need a strong marketing strategy that helps you to sell more to your Instagram audience. SEMrush is hosting a webinar on ‘How to Create Your Instagram Brand... [Read more]

Here’s How Google Identifies Good Content and Bad Content

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein... [Read more]

How to Get Backlinks with Negotiation and Persuasion [Video]

Backlinks to your websites from other websites help you to appeal search engines and achieve high rankings. Quality and useful content can get you more backlinks to earn more SEO benefits. Ahrefs’ Joshua Hardwick has published a new YouTube video titled ‘How to Get Backlinks with Negotiation and Persuasion’ to help you earn more... [Read more]

Guide to Creating Accessible Web Content

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent... [Read more]

2020 Influencer Marketing Playbook [E-book]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future... [Read more]

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