Black Friday Marketing Strategies - IM NewsWatch, November 11, 2024

November 11th, 2024 at 9:17 am EST
Internet Marketing NewsWatch
Monday, November 11, 2024

7 Unique Webinar Formats You Should Try In 2025, December 5 [Webinar]

Webinar formats vary from live presentations and Q&A sessions, which allow real-time interaction, to pre-recorded webinars that offer on-demand viewing flexibility. Other formats include panel discussions with multiple experts and workshop-style webinars, providing hands-on learning experiences for participants. MarketingProfs is hosting a webinar... [Read more]

Three Ways To Strengthen Your Black Friday Email Campaigns

Black Friday email campaigns are essential for driving sales by reaching customers directly with exclusive offers and time-sensitive deals. Well-timed, compelling emails create urgency, boosting conversions and maximizing revenue during this peak shopping period. MarTech contributor Liz Wilcox has published an article featuring three must-send emails... [Read more]

Email deliverability: What you need to know [Guide]

Email deliverability is crucial to ensure marketing messages reach recipients’ inboxes rather than spam folders, maximizing engagement and conversion potential. High deliverability strengthens sender reputation and helps maintain consistent communication with the audience. MarTech contributor Constantine von Hoffman has published a guide ‘Email... [Read more]

Stealth Streams: How to build tiny sites profiting from free traffic #ad

Today, Jason Caluori and Donothan Gamble, both 7-figure super-affiliates, are running a revealing training session. Here they pull back the curtain on a system ( they call it Stealth Streams) they use to launch tiny little websites in their spare time that make them “nearly passive” income month. And how to replicate this model for yourself.... [Read more]

Your Guide To Marketing on LinkedIn

Marketing on LinkedIn focuses on building professional connections and sharing industry-relevant content to engage a targeted audience. It emphasizes thought leadership and credibility, helping brands reach decision-makers and establish authority within their field. MarTech contributor Constantine von Hoffman has published a comprehensive guide about... [Read more]

MOZ Shares 21 Black Friday Marketing Strategies

Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions. MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies... [Read more]

Reminder- Maximize the Impact of Your Big Game Ad Spend, November 12 [Webinar]

This si a reminder for the Adweek webinar to be held on November 12, 2024. With millions of dollars spent in mere seconds, Big Game ads are one of the most significant investments a brand can make. Adweek is hosting a webinar ‘Maximize the Impact of Your Big Game Ad Spend’ on Tuesday, November 12, 2024, at 1.00 pm ET. The Adweek... [Read more]

DFY Suite 6.0 (content syndication) launch ends at midnight #ad

Only 12 hours remain to claim DFY Suite 6.0 for done-for-you global rankings. The DFY Suite 6.0 grand-opening special is coming to an end at MIDNIGHT tonight. That means that you have about 12 hours left (depending on when you read this) to secure the powerful, done-for-you social syndication platform that delivers “page 1” rankings to you,... [Read more]

7 Psychology-Backed Reasons Why People Buy [MOZ Video]

Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’... [Read more]

Reminder- Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025, November 12 [Webinar]

This si a reminder for the Digital Marketing Depot webinar to be held on November 12, 2024. Digital Marketing Depot is hosting a webinar ‘Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025’ on Tuesday, November 12, 2024, at 1.00 pm EDT. The DMD team says, “This session is sure to be your guide to planning... [Read more]

Strategies To Improve Your Marketing With Post-Campaign Data

Post-campaign data analysis evaluates the effectiveness of a marketing campaign by assessing metrics like engagement, conversion rates, and ROI. It provides insights that help refine future strategies, optimize budget allocation, and enhance audience targeting. MarTech contributor Greg Kihlstrom has published an article on using post-campaign data to... [Read more]

DomainProphets: The Art, Science & Tools of Domain Flipping #ad

DomainProphets unlocks a unique online business opportunity (and at an unbeatable discount.) Take advantage of this exceptional chance to secure DomainProphets at a remarkable 70% off — a one-time offer (meaning when it’s gone, it’s gone for good.) Now, you can establish a thriving domain flipping business without any prior experience... [Read more]

Boost Your Reach: LinkedIn Video Posts Achieve 3X More Visibility [Report]

LinkedIn video posts are a powerful tool for increasing engagement, offering 3 times more reach compared to static content. Videos help capture attention quickly, enabling professionals to share insights, showcase expertise, and build stronger connections with their audience. Search Engine Journal contributor Matt G. Southern has published an article... [Read more]

Should I Point Guest Post Backlinks To Homepages Or Individual Ones? [Answered]

Backlinks are crucial for SEO as they signal to search engines that a website is credible and authoritative, helping to improve its ranking in search results. Quality backlinks from trusted sites drive organic traffic and increase visibility, making them a key element of successful SEO strategies. In the ‘Ask An SEO’ series, Search Engine... [Read more]

Make CTV Your Competitive Advantage, December 3 [Webinar]

With more and more brands taking their digital marketing campaigns in-house every day, agencies are facing a major turning point. This shift represents a huge opportunity for agencies to redefine their value in the marketplace—and connected TV can help. Adweek is hosting a webinar ‘Make CTV Your Competitive Advantage’ on Tuesday, December... [Read more]

Profitable Blogging Power Pack: start making money from your blog #ad

Profitable Blogging Power Pack is a comprehensive digital product designed to help bloggers of all experience levels master the art of blogging, drive traffic, and monetize their efforts.... [Read more]

Content and Marketing Trends for 2025, November 20 [Webinar]

Content and marketing in 2025 focus on delivering highly personalized, interactive experiences through AI-driven insights, catering to niche audience preferences. Brands increasingly value storytelling and authenticity, creating content that aligns with ethical values and fosters trust with consumers. Content Marketing Institute is hosting a webinar... [Read more]

The Modern Marketing Data Stack for 2025 [Report]

Marketing in 2025 emphasizes hyper-personalization and predictive analytics, with AI driving real-time customer insights and tailored experiences. Brands are also prioritizing sustainability and transparency, appealing to consumers’ growing demand for ethical practices and social responsibility. Digital Marketing Depot has published a new report... [Read more]

Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025, November 12 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025’ on Tuesday, November 12, 2024, at 1.00 pm EDT. The DMD team says, “This session is sure to be your guide to planning 2025 marketing initiatives and one you’ll keep coming back to. By exploring real-world... [Read more]

What Explaindio Elements can do for your marketing #ad

Here's what Explaindio Elements can do: * Create Attention Getting Animation * Build Engaging Animated Scenes * Produce Hollywood-Quality Promo Videos * Make Creative Kinetic Typography... [Read more]

The Ultimate Guide to Advertising in 2025 [Guide]

Advertising in 2024 and 2025 is increasingly focused on personalization and immersive experiences, utilizing AI and AR to connect with audiences in deeper, more interactive ways. Sustainability and ethical branding are also central, as consumers prioritize brands aligning with environmental and social values. HubSpot has published ‘The Ultimate... [Read more]

Guide to Micro-Influencer Marketing [Guide]

Micro-influencer marketing leverages the power of niche influencers with smaller but highly engaged followings, typically between 1,000 to 100,000 followers. This approach allows brands to reach targeted audiences authentically, often resulting in higher engagement rates and trust from their followers. HubSpot has published a guide to Micro-Influencer... [Read more]

Strengthening B2B Marketing with Influencer Marketing

Influencer marketing leverages trusted personalities to promote products, enhancing brand credibility and expanding reach to targeted audiences. This approach drives higher engagement and builds authentic connections, as followers view recommendations from influencers as more relatable and trustworthy. Content Marketing Institute contributor Michael... [Read more]

The Future of Content Creation with GenAI, November 13 [Webinar]

Content creation with Generative AI enables rapid production of high-quality, customized text, images, and videos by leveraging advanced machine learning models. This technology streamlines creative processes, boosts productivity, and allows brands to deliver more personalized, engaging content at scale. Content Marketing Institute is hosting a webinar... [Read more]

12 SaaS Marketing Strategies from Semrush

SaaS marketing focuses on promoting software-as-a-service products by highlighting their value, ease of use, and subscription-based model. Effective SaaS marketing strategies leverage content, customer retention, and targeted campaigns to drive user acquisition and build long-term customer relationships. Semrush contributor Boris Mustapic has published... [Read more]


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