IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing... [Read more]

Quick Sprout has published an article highlighting the best web hosting providers. Lars Lofgren says, “Read in-depth reviews of these below — plus, tips for saving money, the best types of hosting for different situations, and my method for picking the right web host. The Top 10 Best Web Hosting Providers #1. Hostinger – Most Affordable... [Read more]

Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common... [Read more]

Customer service can make or break any business. People come to customer service when they are already upset. Cutting-Edge Customer Service can restore their trust; poor customer service can drive them away. If you can show a business how its customer service can be improved, you will change the direction of the company. Content Sparks has just released... [Read more]

SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance. Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance. She says, “You might consider using the following list of some of the most important SEO metrics for how... [Read more]

Digital Marketing Depot has published a new e-book ‘PPC Campaign Launch Checklist’ to help you start working on your PPC campaigns. The DMD team says, “Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel... [Read more]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to... [Read more]

John Thornhill is a leading seller of Clickbank products, both as a product creator and as an affiliate. In : Clickbank Superstar, he shows you how he launches successful products on Clickbank. In this simple to follow course on how to ensure you’re successful and legally compliant as a product marketer by making the best use of one of the worlds... [Read more]

Efficient analytics helps you improve your marketing performance. With proper analytics, you can find out the mistakes you are making and correct them for better results. Social Midea Examiner has published a new video ‘Using TikTok Analytics to Improve Your Results’ to help you use TikTok analytics for better performance. The SME team says,... [Read more]

Search intent refers to Internet users’ purpose of a specific online search. Common types of Search Intent include informational, commercial, navigational, and transactional. BrightEdge contributor Millie Reinhardsen has published an article explaining Keyword Search Intent. She says, “Pages that gain the most visibility and attract the most... [Read more]

Link building helps you improve your website’s prospects of getting indexed into the search results. By acquiring quality links, you can continue to get more traffic as well. Semrush contributor Michelle Ofiwe has shared eight link building strategies for marketers. She says, “Backlinks operate like a qualified referral. If you earn a backlink... [Read more]

Health-related equipment and health programs are popular iamong athletes who need to deal with these sports medicine issues. Websites that offer authoritative information on sports medicinehave an excellent opportunity to market related training programs and equipment related to the content... [Read more]

Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface... [Read more]

Automation is the key to quicker success. It saves you man-hours and continues to grow your business. SEO automation can play an important role in your online marketing process. Search Engine Land contributor Corey Patterson has shared five useful steps to automate your SEO processes using simple programming tactics. She says, “Selecting a marketing... [Read more]

Google continues to update its search algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday,... [Read more]

Minute Kit cuts out all the technical challenges and gives you 7 completely ready-to-sell products with high-converting lead magnets, download and delivery pages, Upsell & downsell offers. You get all this without even lifting your finger.... [Read more]

According to Rio SEO, 83% of local consumers use Google Search to find information about local businesses. And 90% make a purchase within one week of their initial search. Search Engine Land contributor Angie Nikoleychuk has highlighted seven local SEO updates that may affect your 2022 planning. She says, “Understanding the changes to local search... [Read more]

SEO remains a key driver for business growth today. With a well-thought SEO strategy, you can continue to acquire new customers and boost sales. Search Engine Journal contributor Matt Southern has published an article that highlights 57 SEO insights from Google’s John Mueller. He says, ” Each of these snack-sized servings of Google insider knowledge... [Read more]

Instagram added a link sticker to Instagram Stories, which allows users to add tappable links to their Stories posts. The HubSpot team says, “With the removal of the Instagram Swipe Up feature, Link Stickers are the new kid on the block. But what is an Instagram Link Sticker? How do you use it? What does it look like? Do you need a code or something... [Read more]

If you have been working online for any length of time, you know that a dozen new products are released every day, each promising to build your online income, usually promising the results won't be a "flash in the pan". Basically, they promise Endless Profits... [Read more]

Commerce Manager is a platform to manage your catalog and sales on Facebook and Instagram. It helps you to create and manage a catalog, which holds all the items you want to promote on our platforms. Social Media Examiner has published a new video ‘How to Set Up Facebook and Instagram Shops With Commerce Manager’ to help you set up Facebook... [Read more]

By discovering new techniques, you can continue to thrive in the marketing industry and content marketing is no exception. To help you achieve significant content marketing growth, Content Marketing Institute contributor Ann Gynn has shared a list of 17 new, newly updated, and timeless books. She says, “The books on the list aren’t about content... [Read more]

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. HubSpot contributor Ellen Bartolino has published a step-by-step guide to advertising on Instagram. She says, “If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook... [Read more]

The social sphere continues to achieve newer heights with the addition of new features to the major social media platforms. HubSpot contributor Caroline Forsey has published an article highlighting 10 social media trends marketers should watch in 2022. She says, “Below, I’ve compiled ten expert or research-backed trends social media marketers... [Read more]

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions. HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022. She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to... [Read more]

SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success. Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know. HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated... [Read more]