AI marketing leverages artificial intelligence to automate, optimize, and personalize marketing efforts, improving customer experiences and campaign performance. It uses data analysis, predictive analytics, and machine learning to make smarter marketing decisions and deliver targeted... [Read more]

Relationship marketing focuses on building long-term connections with customers by prioritizing trust, loyalty, and customer satisfaction. It aims to foster repeat business and create lasting relationships rather than just one-time transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing Trends: Brand Rankings Report’. The... [Read more]

Paid social media content involves promoting posts or advertisements on platforms like Facebook, Instagram, or LinkedIn to reach a targeted audience. It helps brands increase visibility, engagement, and conversions by paying for enhanced distribution beyond organic reach. Content Marketing Institute contributor Ann Gynn has published an article featuring... [Read more]

LeadPal has just been launched. It`might just be your answer if you’re looking for a new, innovative way to gather and manage leads. This cloud-based application is all about simplifying the lead generation process, ensuring that the leads you gather are not only authentic, but also of top-tier quality. With LeadPal, you can whip up engaging... [Read more]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but... [Read more]

Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO Experts Gather for a Candid Chat About Search’. Ben Steele says, “Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing... [Read more]

AI enhances B2B marketing by enabling personalized content, predictive analytics, and automation, improving lead generation and customer targeting. It also streamlines decision-making through data-driven insights, helping businesses optimize campaigns for better efficiency and ROI. HubSpot contributor Zoe Ashbridge has published an article featuring... [Read more]

During the “Made on YouTube” event, YouTube CEO Neal Mohan has announced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses. Here is a video summarizing all the new features.  [Read more]

Video is a powerful tool in marketing, capturing attention quickly and conveying messages more effectively through visual storytelling. It also boosts engagement, helping brands connect with audiences on a deeper emotional level and driving higher conversion rates. MarketingProfs has published a new video ‘Eight Steps to Making Great Smartphone... [Read more]

This is a reminder for the MarketingProfs webinar to be held on September 26, 2024. New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting... [Read more]

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions,... [Read more]

This is a reminder for the Adweek webinar to be held on September 26, 2024. Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘7 Latest AI for Business Strategies’. This video covers the following: Customer Service Chatbots AI-Powered Ad Copy Generation AI for Client Personalization Email, Video Meetings and CRM AI for Employee Training and Onboarding Predictive Analytics for Sales Website Personalization. Masters... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How to make your website faster: 3 quick tips’. The GSC team says, “Do you wish your website were faster? Watch along as Martin Splitt provides you with three actionable tips to make your website faster. From ​​optimizing... [Read more]

Convince & Convert has published the latest episode of the ‘How Marketers Can Use Buyer Intent Data‘ The Convince & Convert team says, “How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining... [Read more]

B2B social media marketing strategies focus on building professional relationships by sharing industry insights, thought leadership, and engaging content. Effective use of platforms like LinkedIn helps drive lead generation, brand credibility, and customer trust. HubSpot contributor Ramona Sukhraj has published an article featuring 16 b2b social media... [Read more]

A well-allocated SEO budget is crucial for improving website visibility, driving organic traffic, and staying competitive in search rankings. Investing in SEO ensures long-term growth by enhancing brand presence and attracting high-quality leads. HubSpot contributor Sam Lauron has published an article featuring seven useful steps to create an SEO budget... [Read more]

The AI era in marketing revolutionizes customer engagement through personalized, data-driven strategies, automating tasks like content creation and campaign optimization. This shift enhances efficiency, allowing brands to deliver more targeted and impactful messaging. Digital Marketing Depot has published a new report ‘Marketing’s AI Era:... [Read more]

When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. CTV (Connected TV) audience targeting allows advertisers to reach specific viewers based on demographics, interests, and behaviors by leveraging data-driven insights. This approach enhances ad relevance and engagement, improving... [Read more]