Social media platforms have become an integral part of most businesses today. With the newest features like live video, brands are able to move closer to their target audiences now. Social Media Today is hosting a Twitter Live Chat ‘Social Media Trends Dominating 2021’ on Tuesday, May 4, 2021. The SMT team says, “#SMTLive brings together... [Read more]

TikTok has announced the launch of lead generation ads to help businesses reach and drive customer acquisition with ease. TikTok announcement: “Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally,... [Read more]

In 2021, digital marketing continues to evolve with new platforms and features added to the existing ones. With a multi-faceted and diverse approach, one can achieve digital marketing success. Entrepreneur magazine contributor Kevin Leyes has shared five digital marketing trends for businesses in 2021. He says, “In this article, we’re going... [Read more]

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Quick Sprout has published a new article highlighting the 10 best payment methods for your E-commerce websites. Lars Lofgren says, “For those of you who are ready to take your e-commerce platform to the next level, I’ve narrowed down the best payment methods for a fast and secure checkout process in 2021. These are the top options for you to... [Read more]

Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal has published a new podcast ‘Is Remarketing Dead & Other PPC Questions’ featuring Navah Hopkins. The SEJ team says, “Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column... [Read more]

Photo Credit: Pixabay Effectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published ‘Improving Core Web Vitals: A Technical SEO Guide’ to help you understand and improve core web vitals. Jamie Indigo says, “Technical SEO... [Read more]

Every online marketer understands the importance of social media and how it can help build their brand and boost their sales. The reach of the popular social platforms is enormous. Ignoring them can be deadly for your business. Despite this awareness, some marketers have not been willing to invest the time and effort needed into properly planning their... [Read more]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective. Marketing Land has published an article highlighting some useful strategies... [Read more]

To gain maximum benefits from your YouTube content, it is important to make more and more people watch your videos. The more views you get, the chances of closing more sales go up. Content Marketing Institute contributor Anjan Sarkar has shared nine ways to help you increase watch time on your YouTube channel. He says, “Here are some ideas to... [Read more]

Today’s buyers want flexibility and personalization. By producing the content that addresses these two, you can grow your online sales. Content Marketing Institute is hosting a webinar ‘Stand-Out Sales Content In 60 Minutes’ on Wednesday, May 12, 2021, at 2.00 pm ET. The CMI team says, “Sales enablement content, both external... [Read more]

Customer testimonials help you share the value of your products and services with your prospects. With the right design, you can attract your site visitor’s attention and influence them. Copyblogger contributor Pamela Wilson has shared six well-designed testimonial examples. She says, “The best phrases aren’t highlighted in any way. The... [Read more]

By posting a variety of content, you can continue to attract your social media followers and engage them. New types of content also help you to provide fresh content to your followers. Quick Sprout’s Lars Lofgren has shared 21 social media post ideas to help you achieve social media success. He says, “Social media has changed the way we... [Read more]

It is very important to plan and execute an SEO clean-up strategy to ensure your site aligns with your business goals. To continue getting quality leads from Google, SEO is your weapon. MOZ contributor John Allen has shared an article highlighting six steps to executing an efficient SEO clean-up strategy. He says, “There are plenty of things a... [Read more]

Michael Stelzner, the founder of Social Media Examiner is hosting the ‘Social Video Summit’ on May 24-28, 2021. Here are the dates and times of each session. Monday, May 24, 2021: Sessions at 11:00 am and 12:00 pm (PDT) 11:00am: Pelpina Trip: How to Confidently Create Social Video on a Budget 12:00pm: Natasha Samuel: Social Video Made Easy:... [Read more]

Instagram’s popularity among social media users, has created an ocean of opportunities for brands and marketers. By tapping the right features, you can grow your business. Entrepreneur magazine contributor Kim Walsh Phillips has published an article to help you create a sales funnel using Instagram. He says, “Since Instagram isn’t a place... [Read more]

Choosing an appealing name for your website is extremely important. It helps you create a lasting impression on your audience. Entrepreneur magazine contributor Brad Flowers has published an article on how to name your business for wider success. He says, “Every industry has a set of unwritten branding rules, or tendencies, that become codified... [Read more]

Search Engine Journal has published a new podcast episode ‘Lead Generation Ads: A How-To (& Why)’ to help you improve the performance of your lead generation ads. The SEJ team says, “On this special Marketing O’Talk podcast, part of the Search Engine Journal Network, host Greg Finn was joined by an all-star cast to discuss lead... [Read more]