The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Semrush contributor Kari Dearie has published an article featuring seven bad SEO practices and ways to avoid them. She says, “Bad SEO is any practice that hurts your rankings, provides a poor... [Read more]

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract, engage, and retain an audience. The goal is to establish expertise, promote brand awareness, and increase sales, engagement, and loyalty. Semrush contributor Rachel Handley has published an article featuring 15 tips to write better content. She... [Read more]

If you’re using either content syndication or ABM advertising in your marketing strategy—but not both—you’re not reaching a big segment of your market! MarketingProfs is hosting a webinar ‘Content Syndication + ABM Advertising: Better Together’ on Thursday, January 11, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join... [Read more]

Today’s NAMS December Deal is Create Product Bonuses That Don’t Suck. If you want to sell a product to the most people who are interested in your niche, it nearly always helps if you offer them an amazing free bonus that makes the product even better. The question is “How do you know what bonuses would make your product better and... [Read more]

Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs  [Read more]

This is a reminder for the DMD webinar to be held on December 7, 2023. To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Digital Marketing Depot is hosting a webinar ‘4 B2B Selling Trends to Catapult You Ahead of the Competition’ on Thursday, December 7,... [Read more]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Brainstorming Ideas with The $200M Man’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) are jamming with Patrick Campbell on trends that are doubling and the businesses you can start to pounce... [Read more]

MockUpEngine.ai launches today. If you are ready to step up your social media game, this is worth checking out. Want a Free account and 100 AI Mockups? Attend the launch webinar and get this gift. Key Highlights: 🌟 Showcase YOU: Bring yourself into the spotlight with a powerful and personalized touch to your marketing materials. 🖼️ Moveable... [Read more]

Neil Patel has published a new video ‘Critical Agency Acquisition Mistakes’. He says, “Mastering the intricate dance of agency acquisition is a high-stakes game, and navigating this terrain unscathed requires strategic foresight. In the realm of business expansion, the journey towards acquiring agencies is riddled with potential pitfalls... [Read more]

One of Marketing’s most important roles is to communicate your brand’s value proposition. MarketingProfs is hosting a webinar ‘A Messaging Framework That Resonates’ on Tuesday, December 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “In this presentation, Pam Didner shares a simple process that streamlines your... [Read more]

This is a reminder for the MarketingProfs webinar to be held on December 7, 2023. AI-powered personalization uses machine learning and other technologies to analyze customer data and create personalized content. MarketingProfs is hosting a webinar ‘AI-Powered Personalization: Crafting the Customer-Centric Future’ on Thursday, December... [Read more]

Use AI Image Library Unrestricted Private Label Rights in your own business, of course, but there's more you can do. You can sell it as a downloadable product, sell access to it for a monthly fee, or even give it away. You can offer it under your own name just as though you had created these graphics yourself.... [Read more]

A content marketer creates content for a business to engage with their audience. Content marketers typically create educational content that’s relevant to the business. Content Marketing Institute has published a new report ‘Content Marketing Career & Salary 2024 Outlook’. The CMI team says, “How much do content marketers... [Read more]

Neil Patel has published a new video ‘Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu’ sharing useful tips on using AI for marketing. In this exclusive behind-the-scenes exploration, delve into the captivating world where cutting-edge AI meets the dynamic realm of marketing. Join industry titans Neil Patel and Eric... [Read more]

This is a reminder for the Adweek webinar to be held on December 6, 2023. To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar... [Read more]

Zeus is designed to help you market on TikTok. (We don't use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.)... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content Marketing Strategy in the Age of AI’ featuring Robert Rose. The SME team says, “Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? Explore content marketing strategy in the age of... [Read more]

Entrepreneurship is the process of starting, developing, and managing a business to create value or generate profit. Entrepreneurs are the owners or managers of a business who take financial risks to start and grow a business. HubSpot has published a new video ‘How 3 Inexperienced Entrepreneurs Turned an Idea into $8 Billion’. The... [Read more]

This is a reminder for the SEJ webinar to be held on December 6, 2023. In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023,... [Read more]

TypoGram was just released and it appears to be very popular. It's an AI-based tool that creates content for your blog (or other venues) in seconds from just a seed phrase.... [Read more]

Behavioral marketing is a strategy that uses data to target consumers based on their online habits and preferences. The goal is to promote and sell products based on how users interact with a brand’s ads, website, emails, social media pages, and chatbots. HubSpot contributor Olivia Deng has published an article featuring four behavioral targeting... [Read more]

Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET. The CMI team says, “In this... [Read more]

Social selling is a lead-generation strategy that involves using social media to connect with and nurture sales prospects. It can help businesses reach their sales targets. HubSpot contributor Olivia Deng has published an article featuring six useful social selling tools. She says, “Today, most generations see social media as their preferred platform... [Read more]

Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new data. GenAI can generate a variety of content. HubSpot contributor Tristen Taylor has published an article featuring eight types of AI-Generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation... [Read more]

SEO will continue to evolve in 2024, adapting to technological advancements and changing user behaviors. Search Engine Journal has published ‘State of SEO 2024: Disruptions, AI & Content Strategies’. The SEJ team says, “There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content production... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Link Building for Local Businesses’ featuring Amanda Jordan. The MOZ team says, “Today we’re talking about link building for local. So we all know that quality is more important for links than quantity. We see that time and time and again, and I’m gonna... [Read more]