The social networking domain is witnessing significant growth across all major platforms. The year is about to end with Wikimedia founder’s new network called WT Social. Practical Ecommerce contributor Sig Ueland has shared an article highlighting 13 new social networks coming up in the year 2020. Ueland says, “Social networks... [Read more]

Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye... [Read more]

Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. By analyzing the visitor movement you can plan and publish the content that brings better results. Social Media Examiner team has published a new video titled ‘How to Setup Your Facebook Pixel and Add it to WordPress’ featuring... [Read more]

Correct analysis of your campaign performance helps you to understand what is required in your marketing strategy and enables you to create high-performing marketing campaigns. Social Media Examiner’s Mariia Bocheva has published an article highlighting five Facebook analytics reports that can improve your Facebook marketing. Bocheva... [Read more]

A clear social media style guide works as a source for giving a strong presence to your brand on different social networks. It defines common elements such as brand color, visuals etc. Social Media Examiner’s Corinna Keefe has shared a seven-step guide to help you create social media style guide for your business. Keefe says, “Want... [Read more]

You can increase your website traffic and beat your competitors with Quality links. Since search engines give importance to the backlinks, you should continue to secure high quality links to your sites. Ahrefs team has published a new video ‘7 Attributes of High Quality Backlinks’ featuring Joshua Hardwick to help you find out... [Read more]

To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This... [Read more]

You can find out the ways to improving conversion rate by running A/B tests. The Google Optimize platform allows you to test variants of web pages and see how they perform against an objective that you specify. Go Fish Digital’s Ally Mickler has shared a short guide to using Google Optimize for setting up effective A/B testing campaigns.... [Read more]

Today, every business needs web traffic so that prospects can be found and converted into customers. An effective CRO strategy enables you to increase the percentage of website visitors who take a desired action. Digital Marketing Depot is hosting a webinar on ‘The Fantastic 5: Emerging strategies to drive conversions & growth’ on... [Read more]

Customer experience is one of the most important thing you need to focus for achieving success in your business. With the integration of right technology you can offer a personalized experience to your customers. Search Engine Journal is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday,... [Read more]

Backlinko has launched Content Marketing Hub, a free library of 30+ resources that cover everything you need to know content marketing. It contains 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates. says, “ The SEO Marketing Hub is broken down into 6 main categories: Content... [Read more]

To grow your business, one of the most important things you need to do is get discovered in the search results. Google receives over 63,000 searches per second on any given day. This number is a big opportunity for any business out there. Rank Ranger team has published a new podcast episode ‘Making Your Brand and Products Discoverable... [Read more]

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords... [Read more]

Gmail advertising provides you an unique opportunity to promote your products and services to its vast user base. Also when it comes to creating ads, Gmail’s targeting features make it easy to run your ads. PPC Hero contributor Kamlyn Spivey has shared a step-by-step guide to creating effective Gmail ads. Spivey says, “Today,... [Read more]

The search engine optimization process depends on several elements and one of the most important element you need to consider is your website’s security. Search Engine Journal contributor Kristopher Jones has shared an article highlighting the importance of website security in SEO. Jones says, “If you have been optimizing a website’s... [Read more]

To achieve online marketing success, you need to stay connected with your target audience. Conversion can be achieved only by engaging the customers with proven tactics. Braze has published a new e-book ‘Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know’ to help you improve customer engagement.... [Read more]

Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success. Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020. Lawrence says, “Staying on top of the speed of change... [Read more]

Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions. Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content. Cetinkaya says, “Great... [Read more]

Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits... [Read more]

Amazon has moved beyond an e-commerce platforms. It offers businesses an ability to utilize its tools and services for increasing sales and achieving growth. Merkle contributor Melissa Reilly has shared three ways you can leverage Amazon for acquiring new customers. Reilly says, “For years, some advertisers have hesitated to invest... [Read more]

The concept of improving the accessibility of website content refers to reducing basic barriers to comprehension. You can make content accessible by adding alternative text for images and other graphics. Portent contributor Travis McKnight has shared four strategies to write accessible website content. McKnight says, “The technical... [Read more]

Interactive content can help you to move closer to the customers and improve your sales. Conversational content can help you to improve customer engagement. Content Marketing Institute is hosting a webinar on ‘5 Ways to Turn Your Content Into a Conversation’ on Tuesday, December 17 , 2019 at 2.00 pm EST. CMI team says, “Creating... [Read more]