Balancing SEO and Content Synergy - IM NewsWatch, November 1, 2022

November 1st, 2022 at 8:40 am EDT


 

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Ways to Map Keywords to Your Website

Keyword mapping is the process of assigning keywords to the relevant pages on your website. It’s what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords. Chris Green has published an article featuring some useful ways to mapping keywords to your website. He says, “If you’re... [Read more]

This is Why Your Landing Pages Don’t Convert [Video]

Exposure Ninja has published a new video ‘This is Why Your Landing Pages Don’t Convert’ explaining the reasons why some landing pages fail to convert. Exposure Ninja  [Read more]

Improve Your Marketing Performance with These SEO Skills

SEO is at the core of today’s business growth. It helps you reach your potential customers and grow sales. Search Engine Land contributor Danny Goodwin has published an article featuring 13 essential SEO skills you need to succeed. He says, “As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.... [Read more]

StoryReel creates stories for Facebook, YouTube, Instagram, more #ad

Launch week for StoryReel is underway. During this week the price will be rising, but it is still quite reasonable. Using this powerful new tool, you can create video stories: ➤ to get discovered by more people browsing the web, ➤ to get more views, ➤ to capture attention, and ➤ to get results from social media viewers from over 7 platforms... [Read more]

SEO Metrics That Matter Most

There are several contributing factors to the success of your SEO campaigns. Various SEO metrics are linked to your site health and the overall user experience that you deliver to your site visitors. HubSpot contributor Caroline Forsey has published an article explaining SEO metrics that matter most to marketing leaders. She says, “Here, I sat... [Read more]

Beginner’s Guide to Google Analytics 4 [Guide]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google... [Read more]

Setting Up HTTPS by Default

The Electronic Frontier Foundation has published an article about setting up HTTPS by default in your browser. The EFF team says, “You no longer need HTTPS Everywhere to set HTTPS by default! Major browsers now offer native support for an HTTPS only mode. Firefox The steps below apply to Firefox desktop. HTTPS-only for mobile is currently only... [Read more]

Asigo for marketing when times are tough #ad

Asigo is made for times like these. Warren Buffett often has said that tough times are the ideal times to invest. His point is that when other people are too scared to act, the brave take actions that will lead to their success.... [Read more]

Five Things Sales Teams Want Marketers to Know [Video]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep... [Read more]

Balancing SEO and Content Synergy

To achieve the best content marketing results, you need to sync your SEO and content creation process. It helps you create and share content that search engines prefer. Content Marketing Institute contributor Jim Yu has published an article featuring five ways to balance SEO and content synergy in 2023. He says, “In 2023, marketers must balance... [Read more]

Rethink Your Content KPIs, November 30 [Webinar]

Branded content has evolved into the workhorse of digital marketing, leading many marketers to focus on longstanding quantitative metrics like click-through rate to measure its success. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm... [Read more]

[Held Over] Grab CBSitePro app and Reseller License #ad

CBSitePro can create a first-to-market ClickBank Review Site for you at low cost. Unfortunately, if you have been delaying your investment, it's time to act. This is your last chance to grab CBSitePro at the special launch week pricing. After the launch ends, the price will be doubled.... [Read more]

Reminder- Visual Storytelling Summit, November 2

This is a reminder for CMI’s Visual Storytelling Summit to be held on November 2, 2022. Content Marketing Institute is hosting the Visual Storytelling Summit on Wednesday, November 02, 2022 at 11:30 AM EST. The CMI team says, “Our Visual Storytelling Summit will be here in a few weeks!. We’ll be covering video, visual storytelling, visual... [Read more]

Reminder- How to Hire Top SEO & Content Marketing Talent In 2023, November 2 [Webinar]

This is a reminder for the Search Engine Journal’s webinar to be held on November 2, 2022. Search Engine Journal is hosting a webinar ‘How to Hire Top SEO & Content Marketing Talent In 2023’ on Wednesday, November 2, 2022, at 2.00 pm ET. The SEJ team says, “In this candidate-driven landscape, the key is to make sure that... [Read more]

Reminder- Messaging Best Practices for 2023: Set Your Email and SMS Strategy, November 2 [Webinar]

This is a reminder for Adweek’s webinar to be held on November 2, 2022. 2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging... [Read more]

Massfluence: Autopilot Communities, Courses, & Funnels in One #ad

With Massfluence, you can build new ‘gamified community’ websites for yourself and to sell to clients. You've heard it before: Potential customers only want to do business with people they know, like, and trust. That's a high bar to reach, especially online, where people have trouble even knowing you.... [Read more]

Is Social Media Search the New Google?, November 30 [Webinar]

As people increasingly turn to the search bar on social media platforms, it’s more important than ever to start optimizing your content for platform search algorithms. Search Engine Journal is hosting a webinar ‘Is Social Media Search the New Google? How to Boost Organic Traffic In 2023’ on Wednesday, November 30, 2022, at 2.00 pm ET. The... [Read more]

Are Nofollow Links a Google Ranking Factor? [Answered]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the... [Read more]

Zapable: Create your Own Professional App in Minutes #ad

Longtime readers will remember Zapable ads in past years. There is a new version just released and the creators (Chris Fox and Andrew Fox) are holding a sale through Sunday night for anyone who didn't acquire it in the past.... [Read more]

7 Tips for Selecting a Performance Marketing Agency [Video]

Neil Patel has published a new video ‘7 Tips for Selecting a Performance Marketing Agency’ sharing useful tips to select a 7 Tips for Selecting Performance Marketing Agency. He says, “I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re... [Read more]

SEO Data and New Opportunities [Podcast]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘SEO Data and New Opportunities’ featuring Dmitrii Kustov. Loren Baker says, “What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities... [Read more]

Metrics for Better Keyword Research [Video]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword... [Read more]

Facebook Ads Strategies Guaranteed to Grow Any Business [Video]

Facebook advertising enables businesses to grow their online reach and make more sales. With carefully designed ads, you can continue to boost your business. Adam Erhart has published a new video ‘Facebook Ads Strategies Guaranteed to Grow Any Business’ featuring useful Facebook ad strategies. He says, “In this video, I’m going to... [Read more]

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