Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Ways to Use Logfiles for SEO’ featuring Gerry White. The Rank Ranger team says, “How are you taking advantage of logfiles to improve your SEO? That’s what we’re going to be talking about today with a man with over 20 years of experience in the SEO... [Read more]

Content research helps you to analyze online content, pick out the best-performing ideas, and craft a unique content strategy based on those conclusions. Ahrefs contributor Himanshu Gupta has shared nine tips to help you improve content research. He says, “Let’s dive into nine actionable content research tips I’ve learned along the way. 1.... [Read more]

Copywriting is one of the most important aspects of marketing. An effective copy helps you to persuade your target audience to take an action. WordStream has published an article featuring 21 copywriting mistakes to avoid for better marketing results. The WordStream team says, “Below you’ll find a list of copywriting mistakes that are often... [Read more]

Yes, the new Stori software is so automated and has so many templates that anyone can create visually-rich, immersive stories, such as those on Instagram, and share them many places on the web, such as Facebook, SnapChat, and Instagram, besides using them on your own website. The stories you create are a powerful marketing tool since you can sell digital... [Read more]

YouTube algorithm has a complex set of rules and data that determines how video content is ranked in its search results. Search Engine Land contributor Zoe Ashbridge has published an article explaining how the YouTube algorithm works and what marketers need to know. She says, “Naturally, a social media algorithm is designed to provide the most... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine... [Read more]

Whether you’re new to SEO or a seasoned pro, this webinar will provide you with the tools you need to be successful in the ever-changing SEO landscape. We’re diving into how SEO experts are proving the value of the organic channel and how they use reporting to make the case for continuing to invest in SEO to their stakeholders. BrightEdge... [Read more]

VidRactor is, according to its creators, "the First to Market Action-Based & Personalized Video Technology to Improve Engagement And Turn Viewers into Leads, Sales & Profits in Minutes"..... [Read more]

Content Marketing Institute is hosting a virtual event ‘Master of Content: Brand Experience and Operations’ on February 22-24, 2023. Key speakers include: Stephanie Stahl, General Manager, Content Marketing Institute Theresa Regli, Digital Asset Management Expert, Vox Veritas Digital Dennis Wright, Field Marketing Manager, Bynder The CMI... [Read more]

An integrated search strategy covers data, process, and people integration for achieving better search engine marketing performance. Search Engine Journal contributor Gerald Murphy has published an article on building an integrated search strategy. He says, “Looking at all your audiences and connecting them to relevant search engines – not just... [Read more]

This is a reminder for the Content Marketing Institute webinar to be held on February 22, 2023. Content Marketing Institute is hosting a webinar ‘Driving the Customer Experiences of the Future with Creative Content’ on Wednesday, February 22, 2023, at 1.00 pm EST. The CMI team says, “Join us to learn how these processes and tools... [Read more]

The Akshat & Jaideep Group has released VidMora AI, which they call the world's first ChatGPT-Powered app that generates high-quality content and converts it to scroll-stopping videos with thousand of done-for-you templates.... [Read more]

WordStream has published a new guide ‘Google Ads Benchmarks for Every Industry’ featuring major Google ads benchmarks. The WordStream says, “With the economy in flux and Google Ads constantly changing, it’s more important than ever to get a true read on your PPC performance. Use our latest Google Ads Industry Benchmarks report... [Read more]

This is a reminder for the Search Engine Journal webinar to be held on February 22, 2023. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & PPC For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid... [Read more]

Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ sharing useful advice on creating content that ranks high in Google Search. Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent... [Read more]

AI Video Pro is the world’s first cloud-based software that allows you to create powerful, viral videos for YouTube shorts automatically.... [Read more]

It is important to know which social media platforms perform well so that you can focus more on the productive ones that bring better results. HubSpot contributor Caroline Forsey has published an article highlighting the social media channels that see the most ROI. She says, “Let’s dive into each of these platforms to uncover why the top... [Read more]

With the right video editing tools, you can create attention-grabbing content that helps you improve your business. Search Engine Journal contributor Andrea Atzori has published an article featuring 13 best video editing software tools for beginners. He says, “Video editing has a steep learning curve. Many of the best feature-complete tools have... [Read more]

Search Engine Journal is hosting a webinar ‘Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console’ on Thursday, February 23, 2023, at 10.00 am ET. The SEJ team says, “Join us for this special sit-down with Google’s very own Martin Splitt, who will be sharing his opinions, thoughts, and insights... [Read more]

VidzMock is your all-in-one video creator and 3D video mockup maker solution. This new software tool breaks the mold of video creators because it's a full-featured video creator and 3D video mock-up maker all in one.... [Read more]

MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh. The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard... [Read more]

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. MarTech is hosting a webinar ‘3 Ways to Strengthen Customer Relationships and Drive Revenue’ on Tuesday, February 21, 2023. The MarTech team says, “In this session,... [Read more]

This is a reminder for the MarTech webinar to be held on February 21, 2023. MarTech is hosting a webinar ‘ Keep Customers Engaged All Year Long’ on Tuesday, February 21, 2023. The MarTech team says, “Join our interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer... [Read more]

Bookkeeper entering data You may want to know how to hire a bookkeeper but are intimidated by the process. The mere act of hiring a bookkeeper for your business may seem like an insurmountable task, given all the responsibilities that come with it. If you’re just getting started, though; or if you plan on scaling up quickly; or if you simply require... [Read more]

Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all. MarTech is hosting a webinar ‘Build a Winning Marketing Attribution Framework’ on Thursday,... [Read more]

HubSpot has published a new guide ‘The Types of Content on Social Media’ highlighting different types of social media content. Flori Needle says, “Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll... [Read more]