Social media marketing offers a platform that enables the brands to reach out a wide array of potential customers. Discovering new strategies that could enhance your productivity can be a value addition to your marketing. Deluxe has published a free ebook titled ‘Guide to Social Media Marketing’. The Deluxe team says, “Social media... [Read more]

A Marketing Week and MiQ research has revealed that 42% marketers believe that their organisation should be structured around the customer. It states further that at present only 5.8% businesses are set up keeping customers at the center. The survey has revealed a new trend that brings in a new role in organizations – chief customer officers. Talking... [Read more]

HubSpot has published a free guide titled ’22 SEO Myths You Should Leave Behind in 2019′. This guide would be useful to brands in building an effective SEO strategy for 2019. More about the guide: To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google –... [Read more]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are... [Read more]

The Constant Contact team is hosting a webinar on ‘Practical Uses for Email Automation’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Automated emails not only allow you to save time, but they also allow you to build stronger relationships by sending timely, relevant emails to your subscribers. We’ll provide... [Read more]

Malware is causing a great harm the brands online. Whenever you receive a link for some kind of payment or have to pay on a third party website, it is crucial to check the safety of the link or site. HubSpot columnist Clifford Chi has shared three ways to help marketers check link and site safety. Chi says, “To check if a link is safe, plug it... [Read more]

Video is one of the most important marketing tools and YouTube has been instrumental in helping all the brands smoothly execute their video marketing strategies. To make our video marketing successful it is very much important to have a significant number of subscribers on YouTube. To help marketers acquire more subscribers on YouTube HubSpot contributor Bella... [Read more]

Data is a precious and a sensitive element in today’s marketing scenario. Correct analysis and use of the data can help you turn more customers in. ReadWrite contributor Brad Anderson has shared four data sharing lessons by observing how music company Spotify uses the data. Anderson says, “Spotify may not be a social media company, but its... [Read more]

MarketingExperiments columnist Daniel Burstein has shared the most popular articles of 2018. Burstein has shared articles that dealt with conversion rate optimization, marketing improvement, A/B testing and more. Talking about an article titled ‘Heuristic Cheat Sheet: 10 methods for improving your marketing’, Burstein says, “Marketing... [Read more]

The Constant Contact team is hosting a webinar on ‘Automate Your Marketing for 2019’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement. They work automatically... [Read more]

Content is a precious thing that keeps working for your for years. It helps you establish your credibility through authenticity and grows your sales. Business 2 Community contributor Sarah Yhann has shared five strategies to help brands and marketers create content that their customers would love. On building personalized content, Yhann says, “Recognition... [Read more]

The Business 2 Community team is hosting a webinar on ‘The Latest in Growth Hacking: Link Retargeting’ on Wednesday, January 16 at 2 pm ET. The Business 2 Community team says, “Did you know that you could transform every click on every link you share into a retargeting audience? Link Retargeting allows you to show highly targeted... [Read more]

The new year is almost here and it is the time to sharpen all our weapons to run the best of our marketing campaigns. Social is surely going to be as strong as it has been in 2018 so we should think of the ways we are going to change or update our social media marketing in the coming year. Business 2 Community contributor Kaleigh Moore has shared 50... [Read more]

Team building is one of the most difficult tasks and at the same time the most satisfactory. In marketing you need the people who are inclined to achieve the same goal. Creating a team of such like minded people is something that requires a lot of efforts. ReadWrite contributor Brad Anderson has shared three ways to help brands build exceptional marketing... [Read more]

Video is an integral part of today’s marketing strategies and after the Stories wave it has become even more stronger and dominant. Creating the video content that can help you capture the attention of your prospects is a challenge and to deal with it Entrepreneur contributor Anna Johansson has shared five ways. Johansson says, “It’s... [Read more]

Influence and authenticity are the key strategies you need to have in your marketing strategy. With these two elements into it you can make more people buy your products. Copyblogger contributor Stefanie Flexman has shared three ways to help marketers persuade more people to buy their products. Flexman says, “What do interested prospects actually... [Read more]

Reaching out as many people as possible is one of the prime requirements of customer acquisition. Search engine marketing and advertising is one of the best ways to expand our reach. You might already be using Google Display Network. It has recently been updated with three new features. Marketing Land contributor Ginny Marvin has shared three of its... [Read more]

It is very important to connect closely with the customers and keep communicating with them. The digital brand storytelling is one of the ways to reach out to plenty of people and influence them. Marketing Land columnist Julian Baring has shared four ways to help marketers improve their digital brand storytelling efforts. Baring says, “Stories... [Read more]

Artificial Intelligence (AI) is evolving further and is on the way to become one of the major branding components in the near future. A good team is required to plan and execute an effective AI strategy. Econsultancy columnist Jennifer Roubaud has shared some useful tips to help businesses choose a perfect AI team for enhancing performance. On role... [Read more]

Entrepreneur magazine team is hosting a webinar on ‘Strategies for Building a High-Performing Team’ on Tuesday, January 22. The Entrepreneur team says, “Entrepreneur VIP Contributor and author Jill Schiefelbein will host a conversation with Corey Schroeder, Senior Vice President and Chief Financial Officer of Outdoor Living Brands,... [Read more]