Advertising on Facebook is one of the easiest and rewarding promotional methods. With the freedom to set your budgetary requirements Facebook lets you reach out to millions of its audience. Digital Marketing Institute contributor Clodagh O’Brien has published a 7-step guide to help marketers advertise on Facebook. Here’s what says... [Read more]

Content marketing is a growing domain and with the technological advancements there are more hopes for its development. The Digital Marketing Institute contributor Carla Rivera has shared an useful article with some hints on how you can become a successful content marketer. Focusing on the importance of productivity in the lives of content... [Read more]

Marketing automation is the key to enhancing your success probability. This process leads your agency towards improved productivity resulting into better business. Business 2 Community contributor Steve Hamm has shared five automated marketing features that your small business needs. Highlighting the importance of social media automation, Hamm... [Read more]

Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair... [Read more]

AdWeek is hosting a webinar on ‘The Right KPIs for Account-Based Marketing’ on Tuesday, January 22 at 1.00 pm EST. The AdWeek team says, “There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy... [Read more]

AdWeek is hosting a webinar on ‘A Crystal Clear Approach to Visual Marketing: How Computer Vision Will Change Your Strategy’ on Tuesday, January 29 at 1.00 pm EST. The AdWeek team says, Visual content has become the marketer’s primary canvas. But while a recent GumGum survey found that 80 percent of media professionals believe visual... [Read more]

Embedding allows you to display content from various sources on your website. It helps you to keep your sites updated with minimum efforts. HubSpot has published a 10-step guide to help marketers choose different content sources to feature content on their websites. This guide provides advice on the following. How to Embed a TweetEmbed... [Read more]

Digital transformation leads to adoption of the latest technologies for achieving your business goals. It leads your business towards automation. Econsultancy recently held a ‘fireside chat’ on digital transformation. Jeff Rajeck has shared eight important steps to integrate technology into your business. On preparing for the digital transformation... [Read more]

The Mobile Monkey Inc. is holding the ‘Facebook Ads Virtual Summit’ on Thursday, January 24, 2019. The attendees will learn the following: “Facebook Ads Mad Science: Larry Kim’s 7 Craziest Hacks for Facebook Ads in 2019Advanced Facebook Ecommerce StrategiesHow to Build Facebook Campaigns That Last for Years Instead of... [Read more]

When it comes to search engine optimization (SEO) there are several tools which may put you in a dilemma in choosing the right one for your agency. The Business 2 Community contributor Lisa Smith has shared a list of 10 SEO tools that today’s marketers want. Smith says, “Here’s a closer look at the most popular tools marketers... [Read more]

Practical Ecommerce team has shared a list of 17 free email marketing tools that can empower you to take your email marketing to the next level without much investment. Here’s how Carolyn Nye starts this article: “There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free... [Read more]

The Martech Today team has published a report titled ‘7 Inspiring B2B Marketing Campaigns’. The report aims at helping the marketers to cultivate new ideas for the b2b marketing campaigns. Martech team says, “Creating unique campaigns that capture your prospect’s imaginations requires constant innovation and a little bit... [Read more]

SEO is one of the most vital elements for your business success. Planning a strong strategy that can lead you to be found in the search engines is quite essential. Marketing Land contributor Danielle Savin has shared four building blocks of a rewarding SEO strategy. Highlighting the importance of crawlability Savin says, “To appear in... [Read more]

Content marketing requires effective utilization of multiple platforms. By reaching out your audience dynamically you can make sure your content marketing success. Quora and Reddit are two platforms that help you generate UGC (user generated content) which can be a key content force. Shea Drake of Content Marketing Institute has shared some... [Read more]

The Artificial Intelligence (AI) technology is touching upon every facet of online business and ecommerce is not an exception. ReadWrite contributor Nacho De Marco has shared 10 benefits that the AI tech brings to the ecommerce businesses. Marco says, “Intelligent deployment of AI tools such as natural language processing (NPL), machine... [Read more]

As more and more concerns are shown towards the fair use of data, newer regulations are certain to be imposed. Econsultancy contributor Patricio Robles has shared an artilcle on US Senator Marco Rubio’s privacy bill called ADD Act and its impacts on the marketing domain. Robles says, “The ADD Act is the first big privacy-related... [Read more]

Marketing Week is hosting a webinar on ‘Eleven social media metrics you need to master’ on Wednesday, February 6, 2019 at 10.00 am ET. The Marketing Week team says, “Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit?... [Read more]

With the rise of connected devices and the expansion of AI, digital advertising has become more impactful and targeted. Entrepreneur magazine contributor Katherine Hays has shared six advertising trends that we need to consider in 2019. Hays says, “Here are some of the trends to be aware of heading into the New Year. AI in advertising We... [Read more]

The MOZ team has shared a video titled ‘Full Funnel Testing: SEO & CRO Together’ featuring Will Critchlow. The MOZ team says, “Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less... [Read more]