SEO plays an important role in content marketing. By following the search engine algorithm changes and focusing right keywords you can achieve your content marketing goals. Impact contributor Liz Moorehead has published a new podcast episode ‘Top SEO best practices for content marketers in 2020’ featuring Franco Valentino. Moorehead... [Read more]

Blogging is an evergreen marketing technique. By regularly publishing useful content you can stay in touch with your target audience and continue to generate more sales. Choosing the right blogging topic is a tricky thing. To help you do this, Impact contributor Kevin Phillips has shared five ways to research blog topics that will drive traffic... [Read more]

Millions of videos are published on YouTube every day. If you want your video content to reach more people, you need to be well-versed with right SEO strategies. Impact contributor Zach Banser has shared five common YouTube SEO mistakes that publishers make. Banser says, “Let’s get into the most common mistakes we see businesses... [Read more]

Jack Hopman‘s team has built a collection of websites for local businesses that you can upload, customize, and sell to local clients (or use yourself). The Rapify Local collection is so well designed that you can install a site, Hopman says, with just one click. CNN reports that 45% of local businesses still do not have a website. They need you... [Read more]

LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network. Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn. Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room... [Read more]

Your e-commerce business can grow faster with customer support. By getting customer reviews for the products you are selling, you can win trust of the new prospects and boost your sales. Jeff Bullas has shared five ways to get more e-commerce product reviews for growing your business. Bullas says, “Your customers have busy lives,... [Read more]

Search engine optimization performance depends on the kind of strategies you adopt for various tasks including keyword research, content creation and more. Seer Interactive’s Savannah Boone has shared a useful guide on improving your SEO with Google’s speed report. Boone says, “This how-to guide will dive into why these... [Read more]

You have been around for a while. You know things a beginner in your field needs to learn. Why not start a coaching program online and invite beginners to learn from you? This can be a good business and can be a big help to beginners in your field. You may think you don’t have the skills or knowledge to teach your potential audience the things that... [Read more]

Site Visibility team has published a new podcast episode ‘Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding’ featuring Rob Watson. Site Visibility team says, “On today’s episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing,... [Read more]

Keyword research remains at the heart of an SEO strategy. By selecting the most appropriate keywords you can create content that gets you desired web traffic from search engines. To help you smoothly perform the keyword research process, SEMrush contributor Rob Woods has shared a list of 12 useful keyword research tools. Woods says, “Keyword... [Read more]

Effective marketing is the backbone of any business. You need to put in constant efforts to make it a winning formula that gets you the best ROI. Duct Tape Marketing is hosting a webinar on ‘Steps to Marketing Success for Professional Services Businesses’ on Tuesday, February 11, 2020 at 1.00 pm ET. In this session you’ll discover: Why... [Read more]

You have heard of Fiverr, Freelancer, Upwork, etc. They are sites where you can sell your services to other businesses. Now, you don't have to use these sites and give them a cut of your profits. You can have a marketplace with professional look and feel right on your own website, where you can sell your services without paying a 20% commission... [Read more]

Picture speak louder than words. Especially at the time of festivals quality images help you in getting wider attention. AWeber contributor Jill Fanslau has published ‘2020 Valentine’s Day GIF Guide’ sharing a set of images you can use to improve your email marketing this Valentine’s day. Fanslau says, “This Valentine’s... [Read more]

Facebook being the biggest social network needs to have a special place in your marketing strategy. From marketing to advertising – you can use this platform in a variety of ways to grow your business. Social Media Examiner’s Jessica Campos has shared a four-step guide to help you create a strong Facebook marketing plan. Campos... [Read more]

UGC (User Generated Content) is the content generated by users rather than the site owner or teams that work on the website. User generated content is an asset that can help you to influence people and win more customers online. State of Digital team has published an article highlighting three ways user generated content can help you to improve... [Read more]

Luther Landro, online marketing trainer, reports he was able to earn $105,000 in a year on LinkedIn, working 20 Minutes a day, offering services to other LinkedIn members. As you may know, LinkedIn is popular with business owners, unlike Facebook, which caters to all kinds of people, including many (probably the majority) who are not in business... [Read more]

User experience is the buzzword today as it plays a vital role in improving customer retention. With proper research you can create a UX design that helps you to close more sales. Vertical Leap’s Billy Farroll has shared four strategies to help you improve your marketing with better user experience. Farroll says, “UX design... [Read more]

Social media platforms are very important in your digital marketing strategy. And LinkedIn deserves a special spot being a professional network that enables you to connect with specific groups. Search Engine Journal’s Kristi Kellogg has shared five ways to use LinkedIn for strengthening your business. Kellogg says, “LinkedIn... [Read more]

Search Engine Journal’s Greg Finn has published a new podcast episode ‘Brent Csutoras on the Evolution of Social Media’. In this episode Brent Csutoras presents some facts on the growth of social media and how it is creating a strong impact on today’s businesses. Finn says, “For episode 180 of The Search Engine... [Read more]

Teknikforce has just launched AddResponse, to improve your ad results on Facebook and Instagram. When you place an ad on Facebook or Instagram, you risk getting negative comments or spam comments about the product you are promoting. A casual viewer who is not interested in your product will just look at the ad and keep scrolling, but the person who is interested will stop and look at the comments thread before they take further action. You want to be sure those comments don't stop them from clicking to learn more... [Read more]

Facebook, Twitter, Instagram, YouTube and TikTok are the leading platforms when it comes to social media marketing. Different content formats are highly essential for promoting your business on all of these platform. But video is a common element among all. MarketingSherpa’s Quin McGlaughlin has published a video interview with Stephanie... [Read more]

Investment in your websites and SEO activities can help you to gain more traffic resulting into better business. There are several elements that play an important role in your drive to get more traffic from search engines, for example, quality content, right selection of keywords etc. Content Marketing Institute contributor Joe Williams has... [Read more]

Providing satisfying customer experience is the key to growing your business. Application of personalization in your marketing helps you to make your customers feel special. It also increases customer loyalty resulting into customer retention. ON 24 is hosting a webinar on ‘Experiences Everywhere: Personalization Made Easy’ on Thursday,... [Read more]

Integration of Artificial Intelligence (AI) in marketing can help you to personalize customer experience by analyzing their profiles. It also helps you to predict customer behavior and make accurate predictions. Content Marketing Institute is hosting a webinar ‘How Marketers Can Deliver ROI with AI ’ on Wednesday, February 19, 2020 at 2.00... [Read more]

SEO (search engine optimization) is one of the most essential skills to achieve success in your business. It helps you to boost your organic web traffic and close more sales. By developing right SEO skills you can improve the process of content creation and search engine rankings resulting into better promotion of your products and services. Neil... [Read more]

To achieve higher rankings in Google search results you need to create great content, select right keywords and study the latest algorithm changes of the search engine. Ahrefs contributor Sam Oh has published a new YouTube video ‘How to Rank on the First Page of Google’ to help you improve your search rankings. Ahrefs team says,... [Read more]

To get quality traffic you need to create content that helps you to acquire higher ranking in Google search results. Being featured on the first page of the search results increases your traffic many fold. Tim Cameron is hosting a webinar ‘How To Get To The Top Of Google: Behind The Scenes of Game Changing Exposure Ninja SEO Campaigns’... [Read more]