Analyzing The Impact of AI on Search - IM NewsWatch, July 18, 2024

July 18th, 2024 at 10:38 am EST
Internet Marketing NewsWatch
Thursday, July 18, 2024

Writing helpful content ain’t easy [Podcast]

Writing helpful content involves providing clear, actionable information that addresses the needs and questions of your audience. By focusing on value and relevance, you can build trust and establish your authority in your field. The latest The SERP’s Up SEO podcast episode is titled ‘Writing helpful content ain’t easy’. The... [Read more]

The Future of Digital Advertising: Your Paid Media Playbook for 2024 [Ebook]

The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising:... [Read more]

Better Workload Management for Marketing Teams, August 22 [Webinar]

Whether you’re planning new projects with incomplete information or trying to track communications across email, spreadsheets, meetings and more, workload management can often feel more reactive than proactive. Adweek is hosting a webinar ‘Better Workload Management for Marketing Teams’ on Thursday, August 22, 2024, at 1.00 pm ET. The... [Read more]

ShortsAI Elite: Get Lots of Views with Short Videos #ad

TikTok made short videos super popular. YouTube, Instagram & others followed. ShortsAI Elite lets you create short videos to take advantage of this trend. People have started spending hours each day watching dozens of these videos back to back. (We are tempted; so are you. You know their power.) It wasn’t long before Facebook, YouTube, and Instagram... [Read more]

Tips To Revitalize Your Old Content

Reusing old content can breathe new life into your existing materials, saving time and resources while maintaining audience engagement. By updating and repurposing previous content, you can ensure it remains relevant and continues to drive traffic and interest. Content Marketing Institute contributor Robert Rose has published an article featuring useful... [Read more]

Unlocking Customer Lifetime Value: Data Strategies and Technologies, July 31 [Webinar]

Harnessing Customer Lifetime Value (CLV) will revolutionize your business strategy. Today, cutting-edge strategies and technologies are transforming how marketers capture, analyze and leverage data to enhance CLV. Digital Marketing Depot is hosting a webinar ‘Unlocking Customer Lifetime Value: Data Strategies and Technologies’ on Wednesday,... [Read more]

Increase Conversions Using Live Chat Software [Video]

Increasing conversions is crucial for business growth, as it directly translates to higher revenue and a better return on investment for marketing efforts. Effective conversion strategies enhance customer engagement and satisfaction, driving sustained success and competitive advantage. HubSpot has published a new video ‘Increase... [Read more]

DomainLab: Start Domain & Hosting Business in 3 Steps #ad

With DomainLab, which was just released, you won’t have to pay huge fees each month for domain registration & hosting. You probably pay more for one month of hosting now than you will for lifetime hosting that lets you start your own profitable domain & hosting selling business. DomainLab is the only platform we know of that allows you... [Read more]

AI Overviews, e-commerce site updates, and more! [Video]

Google Search Central has published a new video ‘AI Overviews, e-commerce site updates, and more!’. The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on structured data for e-commerce sites, finding information in faster & easier ways with AI Overviews in Google Search, and more!... [Read more]

Analyzing The Impact of AI on Search

The impact of AI on search is profound, enhancing accuracy and relevance through advanced algorithms and machine learning, leading to more personalized and efficient user experiences. Additionally, AI-powered search capabilities improve data retrieval and analysis, transforming how information is accessed and utilized across various sectors. Search... [Read more]

Hacks To Earn 1000+ High Authority Links From US Media With Digital PR, July 31 [Webinar]

High authority links are crucial as they enhance a website’s credibility and improve search engine rankings, driving more organic traffic. They also signal trust and reliability to both users and search engines, strengthening overall online presence. Search Engine Journal is hosting a webinar ‘Hacks To Earn 1000+ High Authority Links... [Read more]

Game Builder AI: Make Escape Room & Mystery Games #ad

Cindy Donovan has just released the Game Builder AI training, software, template, and AI prompt bundle. These Escape Room & Mystery Game Kits are big business, and with this all-inclusive kit you can dive in and claim your shre of this market. I am not involved in these games (although my children ad grandchildren are). Maybe you are like me and... [Read more]

Video Content Marketing Strategy: Balancing Quality and Quantity [Podcast]

Video content marketing involves creating and sharing engaging video content to promote a brand, product, or service, aiming to increase audience engagement and conversion rates. It leverages the visual and auditory appeal of videos to convey compelling stories and messages, enhancing the overall marketing strategy. Social... [Read more]

Your Guide To ChatGPT for SEO

ChatGPT can significantly enhance SEO by generating optimized content that targets relevant keywords and search queries. It also aids in creating engaging meta descriptions and improving overall website visibility through strategic content planning. HubSpot contributor Anna Rubkiewicz has published an article featuring useful information on using ChatGPT... [Read more]

The Ultimate Guide to Community Management [Guide]

Community management involves fostering and nurturing relationships within an online community, ensuring active and meaningful engagement. It plays a crucial role in building brand loyalty and facilitating positive interactions among community members. HubSpot has published ‘The Ultimate Guide to Community Management’. Alana Chinn says,... [Read more]

SoftSites: Self-Updating Websites to Sell Software #ad

SoftSites lets you create a self-updating premium software store website that sells WordPress themes and plugins, PHP scripts with GPL License (Like PLR license), and more.... [Read more]

Copyblogger Lists 17 Useful AI Content Tools

AI content tools are invaluable for efficiently generating high-quality, engaging content tailored to specific audiences. They enhance productivity by automating repetitive tasks, enabling creators to focus on strategic and creative aspects. Copyblogger contributor Megan Mahoney has published an article featuring 17 useful AI content tools. She says,... [Read more]

Reminder- Make Your Brand Part of the (Actual) Conversation, July 18 [Webinar]

This is a reminder for the Adweek webinar to be held on July 18, 2024. Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. Adweek is hosting a webinar ‘Make Your Brand Part of the (Actual) Conversation’ on Thursday, July 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [Read more]

4 Tips for Faster Images on Your Website [Video]

Google Search Central has published a new video ‘4 tips for faster images on your website’. The GSC team says, “Welcome back to season 2 of SEO Made Easy with Search Relations Advocate, Martin Splitt! In this first episode, SEO practitioners can learn about 4 tips for loading images faster on your website for a better user experience.... [Read more]

Cuisine Master Viral Video Pack: 500 viral cooking videos #ad

Cuisine Master Viral Video Pack is a flavorful pack of 500 delicious and healthy professional cooking training videos, packed with 10 e-book recipes.... [Read more]

Reminder- Why Data Standards Are the Key to Your Data Success, July 18 [Webinar]

This is a reminder for the DMD webinar to be held on July 18, 2024. Data standards are critical for achieving reliable, actionable insights across your organization., Marketers who adopt and maintain data standards are equipped to deliver consistent, accurate, and personalized experiences across all channels. This webinar will guide you through the... [Read more]

SEJ Highlights 20 YouTube Algorithm Facts

The YouTube algorithm is designed to maximize viewer engagement by recommending personalized content based on user behavior and preferences. It plays a crucial role in video discoverability, impacting creators’ visibility and audience growth. Search Engine Journal contributor Matt G. Southern has published an article featuring 20 facts about... [Read more]

Inside Search Quality: Using metrics and data science to improve Search [Video]

Google Search Central has published a new video ‘Inside Search Quality: Using metrics and data science to improve Search’. The GSC team says, “In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure... [Read more]

How to Set Up SOPs and Processes for Agency Workflows [Podcast]

A Standard Operating Procedure (SOP) in marketing ensures consistency and efficiency in campaign execution, reducing errors and streamlining processes. It enhances team coordination and aligns efforts with strategic goals, leading to more effective marketing outcomes. Social Media Examiner has published the latest... [Read more]

How I Built my TikTok to 100k Followers [Video]

Growing a TikTok audience is crucial for expanding brand reach and engaging with a younger, highly active demographic. It boosts visibility, driving potential conversions and fostering community engagement. Is this conversation helpful so far? The latest ‘Masters in Marketing’ video is titled ‘How... [Read more]

SEJ Lists 11 Digital Marketing Courses

Quality digital marketing courses are essential as they provide up-to-date knowledge and skills to effectively navigate the evolving digital landscape. They equip individuals with practical strategies and tools to boost online presence, drive engagement, and achieve marketing goals. Search Engine Journal contributor Ben Steele has published an article... [Read more]


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