An Introduction to SEO Basics for Beginners - IM NewsWatch Newsletter, January 1, 2020
January 1st, 2021 at 6:28 am EST
Friday, January 1, 2020
White Hat & Black Hat SEO Linking – Are these Labels Still Relevant [Podcast]
Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘White Hat & Black Hat SEO Linking – Are these Labels Still Relevant’ featuring Kevin Rowe. Podcast Announcement Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO... [Read more]
Strategies to Plan Paid Media Marketing in 2021
As digital marketing dimensions change and grow, we need to explore newer opportunities to make our fortune in the marketing domain. Search Engine Journal’s John Lincoln has shared eight changes that can help marketers to improve paid media marketing in 2021. He says, “Paid media has one job: to lift your brand. And as digital marketing evolves,... [Read more]
YouTube Trending – Three Myths
When it comes to video marketing, YouTube is the platform that rules. By promoting your video content here, you can grow more leads for your business. Search Engine Journal contributor Matt Southern has shared three YouTube myths in his recent article. He says, “YouTube addresses 3 common myths about how it features content and explains what it... [Read more]
Power Publishing Bundle makes low-content books to sell on Amazon #ad
You may have heard of low-content books. They are books that you write very few words for. At first, that may seem strange, but every year, people buy hundreds of thousands of them. Examples include calendars, diaries, and journals. Other examples include coloring books and puzzle books. Considering how many kinds of low-content books there are and... [Read more]
Improving Keyword Research Using Google Trends
Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends. He says, ” This article will go over key points on how to harness... [Read more]
Understanding XML Sitemaps [Guide]
BrightEdge has published a guide called ‘Understanding XML Sitemaps’. Dan Niska says, “Arguably one of the more straightforward technical elements of SEO, XML sitemaps are often typically misunderstood. To get a better understanding of XML sitemaps and how to use them efficiently, it helps to know what they are and what they are not. What... [Read more]
The Biggest SEO Trends of 2021, According to 42 Experts [E-book]
Search Engine Journal has published a new e-book titled ‘The Biggest SEO Trends of 2021, According to 42 Experts’. It covers the most important trends you need to know next year, according to 42 of today’s top SEO professionals. The SEJ team says, “In The Biggest SEO Trends of 2021, According to 42 Experts, learn how the following... [Read more]
EZ Viral Listbuilding: white-label PLR video training series #ad
Jason Oickle has just released his new 9-Part over-the-shoulder PLR video training series EZ Viral Listbuilding. It teaches you and you and your customers how to build a profitable list, using his untapped viral strategy!. List building is a timeless subject. Every online marketer needs to build a list of people interested in his/her niche. You need this list to make follow-up sales to people who accepted your free offer or bought your product... [Read more]
An Introduction to SEO Basics for Beginners
Sixty-eight percent of all online experiences begin with a search engine. In other words, it doesn’t matter if you’re a tiny startup in a niche industry or a global conglomerate like Amazon, ranking on search engine results pages (SERPs) is important if you want to get any online traffic. This post will discuss SEO basics, not enough to make you... [Read more]
2020 Must-Read SEO Posts and Bonus Resources
Marketing Syrup’s Kristina Azarenko has published popular SEO posts from different popular blogs and websites. She says, “2020 is ending (yay?). No matter what has happened, there has been a lot of great information in the SEO industry. I decided to keep the tradition of posting the best resources that I did in 2018 and 2019. So welcome... [Read more]
Importance of Blending SEO with Other Digital Marketing [Video]
Search Engine Land’s Barry Schwartz has published a video ‘Importance of Blending SEO with Other Digital Marketing’ featuring Joe Beccalori. Schwartz says, “In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic... [Read more]
ViidCloud: Host videos for yourself or clients #ad
If you create marketing videos or customer support videos with VideoMakerFX, Explaindio, VideoPal, VideoAppSuite, VideoBuilder, Camtasia, or any other video tool, you need a convenient way to show them to clients and other visitors... [Read more]
Guide to Indexing Your Site in Google
Google’s index is a list of all the webpages that the search engine knows about. By getting your site index in Google, your site can appear in Google’s search results. SEMrush contributor Amanda Milligan has published a brief guide on how to get Google index your websites. She says, “This guide provides greater detail about indexing and why... [Read more]
Smartphone Apps You Should Delete Before 2021
Fast Company contributor Michael Grothaus has published a list of 30+ smartphone apps you should delete before 2021. He has compiled a list of apps stress you out and tamper with your privacy. He says, “Here’s a starter list of apps you may want to consider leaving behind with 2020 so you can start the new year off with a digital life that... [Read more]
Setting Your SEO Strategy [Podcast]
Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the... [Read more]
Don't miss this collection of Christmas Deals 2020 #ad
Don't wait till next week and pay $50 for Alessandro Zamboni's collection of Christmas Deals 2020. This is a collection of 17 of his products (some are training; some are software) that he released in 2020: Ads Empire; Affiliate Marketing Empire; Article Helper; Audiobooks Empire; Children’s Printable Empire... [Read more]
10 Ways to Achieve Success in Podcasting
Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments”... [Read more]
How to Script Videos for Social Media in 5 Steps [Video]
Want help in preparing the script for your next marketing video? The new video from Social Media Examiner ‘How to Script Videos for Social Media in 5 Steps’ will help you do it. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social... [Read more]
Google Analytics 4: What Marketers Need to Know [Podcast]
Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To... [Read more]
POINTRANK 2.0: Create little videos that rank on Google and YouTube #ad
If you are not getting enough traffic to your websites, check out PointRank 2.0. This is the new version of the seasoned PointRank SaaS software for creating and ranking videos. When I was getting started, like most new marketers, I bought dozens of courses, trying to get my business underway... [Read more]
Facebook Brand Safety Tools: A Complete Walkthrough for Marketers [Video]
Social Media Examiner has published a new video ‘Facebook Brand Safety Tools: A Complete Walkthrough for Marketers’ to help you learn about the Facebook brand safety tools. The SME team says, “Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing... [Read more]
The Diminishing Value of Organic [Video]
Search Engine Land contributor Barry Schwartz has published a new video ‘The Diminishing Value of Organic’ featuring Joe Beccalori. Barry says, “In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results... [Read more]
John Mueller on Links in 2020 [Compilation]
Rise at Seven has published an article compiling Google’s John Mueller’s statements on links in the year 2020. The Rise at Seven team says, “So for everyone’s benefit, ive rounded up everything John Mu has said about links in 2020 that you NEED to know… Starting off positive… “I’ve seen some really cool things this year in the... [Read more]
6-Step Guide to Doing Keyword Research for SEO
Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am... [Read more]
How to Build Effective Landing Pages
A well-planned landing page can help you to win more customers and increase your sales online. A combination of good graphics and influential script, can help you to do magic. IMPACT contributor Steve Polito has shared nine ways to help you create effective landing pages. Polito says, “Building a truly compelling landing page requires that you... [Read more]
14 Steps to to Optimize Your Google My Business Listing
Google My Business tool allows business owners to create, manage and optimize their Google Business Profile. It can help you in attracting new customers from search and maps. Ahrefs’ Joshua Hardwick has shared a 14-step plan to help you optimize your Google My Business listing. Hardwick says, “Here are just a few tangible benefits to claiming... [Read more]
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