Content optimization is the process of improving content to make it more engaging and increase its reach. Ahrefs has published ‘Content Optimization: The Complete Guide’ explaining how to optimize content for SEO, conversions, and social shares. Priscilla Tan says, “Before you think about attracting email subscribers or leads for your... [Read more]

ChatGPT is a buzzword in the marketing and tech communities. Many marketers and business owners believe that ChatGPT will significantly impact the efficiency and effectiveness of their marketing efforts. HubSpot has published ‘How to Train Your ChatGPT — A Marketer’s Guide‘. Ankit Vora says, “Our guide on how to train ChatGPT will... [Read more]

To reach today’s connected consumer, advertisers need to consider every tool and channel at their disposal, and build comprehensive campaigns that can deliver impactful, relevant messages at every possible touchpoint. That’s easier said than done. Adweek is hosting a webinar ‘Why an Omnichannel Strategy Will Drive 2024 Success: Top Trends... [Read more]

Sophie Howard has used eSellingMachine to sell her catalog of over 100 books on Amazon (under many different pen names). She uses pen names since she prefers to remain anonymous. She puts out non-fiction books in a wide variety of niches, and it makes sense to use a different pen name in each niche for added credibility in each niche. And, after perfecting... [Read more]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ featuring strategies to improve content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough... [Read more]

Content Marketing Institute has made available a replay of its webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’. The CMI team says, “The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and... [Read more]

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create... [Read more]

  PitchPerfect AI isn’t your run-of-the-mill online marketing aid. Think of it more as your silent co-pilot, an unseen strategist, sharing the secrets of every lead so you can customize your offerings to their needs. It lets you see the unseen: The Lead Score Technology isn’t just about spotting leads. It’s about discerning which... [Read more]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC... [Read more]

Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better... [Read more]

Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. Digital Marketing Depot is hosting a webinar ‘2024: The End of the Third-Party Cookie. So, What Now?’ on Wednesday, November 28, 2023, at 1.00 pm EDT. The DMD team says, “Join experts from Acquia, Tom Bianchi, SVP of... [Read more]

  AutoMailX does away with your monthly subscriptions fees to GetResponse, Aweber, or other autoresponder. For about $17 (but the price is rising), which you will agree is a tiny one-time fee, you can have the newest autoresponder of them all. It has been called a “MailChimp Killer”. It’s an AI-Powered App that writes and delivers... [Read more]

Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue. HubSpot contributor Pamela Vaughan has published an article featuring 20 email best practices that drive results. She says, “According to a HubSpot... [Read more]

Content marketing helps organizations build customer awareness, generate leads, and increase conversions. By constantly improving your content, you can continue to achieve your ROI goals. Google Search Central has published a new video ‘Three ways to improve your content’ featuring useful tips to improve your content marketing. The GSC team... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘7 Painfully Common Ecommerce SEO Mistakes to Avoid and How to Fix Them’ featuring Luke Carthy. The Similarweb team says, “How many of the most common e-commerce SEO mistakes do you make? That’s what we’re discussing today with a man who describes... [Read more]

This is an affiliate marketing success booster kit. If you aren't having success with affiliate marketing or if you haven't even tried it, this may get you on the right track.... [Read more]

When you look at account-based marketing through the lens of intent data, you’ll quickly realize the power of asking the right questions to better know your prospects. MarketingProfs is hosting a webinar ‘The Who, What, When, and Why of Intent Data’ on Tuesday, November 21, 2023, at 2:00 pm ET. The MarketingProfs team says, “Discover... [Read more]

This is a reminder for the DMD webinar to be held on November 9, 2023. Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. Digital Marketing Depot is hosting a webinar ‘Become a Data Champion By Mastering Marketing Analytics Automation’ on Thursday, November 9, 2023, at 1.00 pm EDT. The... [Read more]

Content planning is the process of organizing and strategizing content creation to achieve specific goals. MOZ has published ‘The Ultimate Guide to Content Planning’ offering comprehensive content marketing guidelines. Victory Umurhurhu says, “After all the effort you put into creating a content strategy, you need a roadmap for your... [Read more]

It helps you take advantage of Instagram’s new generative AI feature that is proving to be a help for marketers. This new AI feature is a significant advance in content creation…... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Sales and Marketing Alignment Insights, Strategies, and Success Indicators’ featuring Matt Heinz. George B. Thomas says, “The funnel is no longer split horizontally between marketing and sales duties, explains podcast guest Matt Heinz. Times have changed. “It... [Read more]

This is a reminder for the Adweek webinar to be held on November 9, 2023. It’s been an exciting year in the streaming video advertising space, and YouTube has been the focus of many conversations. Adweek is hosting a webinar ‘Key YouTube Strategies for 2024: Insights From a New Study of Agency Leaders’ on Thursday, November 9, 2023, at... [Read more]

Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized... [Read more]

WordPress is a secure platform. However, you can further minimize the risk of vulnerabilities and attacks by following security best practices. Blogging Wizard contributor Lyn Wildwood has published an article featuring 16 WordPress security tips to keep your site safe in 2023. She says, “We’ve organized into two separate lists: basic security... [Read more]

SEO website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility. MeasureMinds’ Martin Woods has published the ‘SEO Website Migration Checklist’. He says, “The following SEO migration checklist ensures that the core factors to... [Read more]

A content brief is a document that provides instructions and guidelines for creating written content. It typically includes basic requirements like word count, topic, title, and keywords to use. It can also provide in-depth information on the content’s goals, audience, and a rough outline. Ahrefs contributor Ryan Law has published an article featuring... [Read more]