Dynamic elements can help you to improve your video marketing performance. Impact’s latest podcast episode ‘Amplify your video content with social ads’ suggests the addition of social ads in the video content. Myriah Anderson says, “If you’re outsourcing your paid media efforts currently, this episode is packed... [Read more]

Effective keyword research helps you to create content your audience is interested in and achieve desired results. Impact team has published a new guide called ‘How to Do Keyword Research’. Impact team says, “Keyword research was once a relatively simple endeavor where we focused on long-tail keywords and just produced a... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Reimer. Goodwin says, “Listen to this episode of the Search Engine Journal Show as Adam and I talk about affiliate marketing, crazy PR stunts, and more (with... [Read more]

To strengthen your link building efforts you need to continuously monitor the tactics that perform well. Impact contributor Melanie Moore has shared five link building strategies that can help you to drive better results in 2020. Moore says, “As marketers, you can gain some really valuable insight into what is working by looking at... [Read more]

Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal contributor Tim Jensen has shared eight types of remarketing tasks you can implement. Jensen says, “Here are eight types of remarketing you should be considering for your campaigns. 1. Pricing... [Read more]

Customer is the king. So you need to treat them well. By retaining your customers for a longer period you can continue to grow your business. Business 2 Community team is hosting a webinar ‘How to Boost Retention and Monetization with Customer Engagement’ on Wednesday, March 11 at 2.00 pm ET. B2C team says, “Customer acquisition... [Read more]

A well-planned social media marketing strategy is required to achieve success in your business. By evaluating the performance of your social media efforts you can continue to improve your strategy. Yoast contributor Henneke Beers has shared an article highlighting the ways to measure your social media marketing efforts with UTM tags. Beers... [Read more]

Artificial intelligence (AI) technology enables you to automate your tasks and speed up the business. It also enables you to deliver a personalized marketing experience. Business 2 Community team is hosting a webinar ‘How AI Can Find Opportunities and Shorten Your Sales Cycles’ on Thursday, March 5, 2020 at 2.00 pm ET. B2C team says,... [Read more]

Google Data Studio enables you to turn your data into eye-catching visuals and easy-to-read reports. Using Data Studio you can gain better insights and improve marketing. Content Marketing Institute contributor Fatmir Hyseni has shared three steps to use Google Data Studio for visualizing your data. Hyseni says, “Whether you’re reaching... [Read more]

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential... [Read more]

Link building is an essential process for achieving better response from search engines. But to make sure that you are attracting quality links you need to filter out the bad ones. Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘How to Handle Bad Backlink Profiles’ featuring Cass Downton. Oberstein says,... [Read more]

According to an eMarketer study, in 2020 approximately 85% of US internet users will use search at least monthly. Businesses can take advantage of this trend by adopting fresh search engine marketing strategies. eMarketer is hosting a webinar ‘Solving Today’s Search Experience Complexities’ on Wednesday, February 26, 2020 at 2.00 pm ET.... [Read more]

Python is an open-source, object-oriented programming language used for NLP (natural language processing), search data analysis and SEO automation. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python. Burton says, “Here’s a list of the six SEO tasks you can automate... [Read more]

By providing satisfying customer experience you can win more customers and retain them for longer. Of course you have to blend it with a great product or service. Oracle is hosting a webinar ‘Navigate Marketing in a Cookie-Constrained Future’ on Thursday, March 5, 2020 at 2.00 pm EST. Oracle team says, “Conversations around a... [Read more]

Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format. Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business. Meere... [Read more]

You can improve your email marketing performance by creating personalized campaigns and by delivering your emails in secure manner. Digital Marketing Depot is hosting a webinar on ‘Got Email? Get Brand Protection and Higher Open Rates’ on Tuesday, March 17, 2020 at 1.00 pm EST. DMD team says, “Email is the most common method... [Read more]

There are several elements that matter in blogging. Quality content, persuasiveness, personalized approach are some of them. Also the length of your blog posts also matters a lot. To help you decide the length of your blog posts for 2020, HubSpot contributor AJ Beltis has shared some insightful tips. Beltis says, “We’ve published thousands of... [Read more]

To create a high performing business you need a team. By finding partners with the same knowledge level and zeal for entrepreneurship you can have a great start for your business. Entrepreneur magazine team has published a new video ‘How to Find the Perfect Partner for Your Business’ featuring Jeff Rose to help you find right business... [Read more]

To make your business successful you need a strong marketing plan. A clearly laid out plan helps you to set your marketing goals and decide the strategies to achieve those goals. Entrepreneur Media Inc. team has shared a slideshow showing 5 steps to create a marketing plan. Entrepreneur team says, “Everyone knows you need a business... [Read more]

HubSpot contributor Pamela Bump has shared an article highlighting eight ways the workplace is changing for marketers. Bump says, “To help you visualize how the office landscape is changing, and give you an idea of which workplaces will enable talented professionals to thrive, here’s a list of how the job landscape will likely evolve... [Read more]

Looking at its popularity, TikTok has come out as a leading platform to promote your products and services and improve lead generation. HubSpot contributor Kevin Payne has shared an infographic featuring 10 ways to use TikTok for lead generation. Payne says, “There are a few good reasons TikTok can be a great platform to generate... [Read more]