AI is going beyond automating mundane tasks and repetitive work; it empowers marketing teams to unleash their creativity and generate fresh, innovative ideas. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘AI Strategies That Save Time and Money for Agency Owners’ featuring Christopher Penn. The... [Read more]

  HubSpot has published a new video ‘How to Write An Unforgettable Slogan for Your Business’ featuring useful content creation tips. The HubSpot team says, “Looking to elevate your brand and set yourself apart in a crowded market? Today’s video is all about the transformative power of a great business slogan.... [Read more]

When B2B competition is fierce—which it is, every day—you can’t wait for customers to find you. Instead, you have to go beyond your competition. MarketingProfs has published a new report ‘5 Steps to Transforming Omnichannel: From Cliché Buzzword to Robust, Full-Funnel Marketing Success’. The MarketingProfs team says, “In... [Read more]

Voice2Content is an AI-powered platform designed for converting voice recordings into marketable content. The Neil Napier team created it to be used on mobile, tablet and desktop. Is this for you? Here’s what it can do for you. It caters to users who want to leverage the convenience of voice recording from their phones and other devices to create... [Read more]

Marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Digital Marketing Depot is hosting a webinar ‘From Zero to Hero: Apply Pillar-Based Marketing... [Read more]

In today’s fast-paced digital landscape, IP address data plays a pivotal role in a multitude of use cases, from digital marketing to network security. Yet, navigating the complexities of IP addresses can be daunting. Digital Marketing Institute has published a new guide ‘The Definitive Guide to Understanding IP Addresses and VPNs and Implications... [Read more]

Your customers’ evolving preferences determine where and how they spend their money. MarketingProfs is hosting a webinar ‘From Choice to Checkout: Insights for Winning the Buyer Journey’ on Thursday, October 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “With data! In this session, Matthew Tilley and Tiffany Huddleston... [Read more]

Chris Munch and Jay Cruz just published their ‘Simpler Traffic’ Book to answer the question, “What if traffic wasn’t your problem?” And they are offering it to you at no charge. In their own business, they have found that with less than 10 visitors a day to their website, they were able to do 100k/year? They tell about their... [Read more]

Affiliate marketing is a marketing model where third-party publishers promote a company’s products or services and receive a commission for each sale they make. The commission is usually a percentage of the sale price or a fixed amount. HubSpot contributor Lauren Mohr has published an article featuring 10 affiliate marketing trends for 2024. She... [Read more]

Social media ROI is a metric that measures the value of social media activities compared to the investment made. It’s a measure of spending versus value. HubSpot has published a new video ‘How To Measure Social Media ROI’ featuring five tips to improve it. The HubSpot team says, “Are you struggling to measure your... [Read more]

Newsletter marketing is a type of email marketing where businesses send informational and promotional newsletters to past and potential customers. AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips to make your newsletters engaging. The AWeber team says, “When Sean and I took a hard look... [Read more]

Content Sparks has just released their latest PLR training course, Essential Marketing Strategy Pack. As you may recall, the training from Content Sparks is two-pronged: 1. Use it to build your own business 2. Teach it to others as another stream of income. They will get their own marketing designed in a more organized and profitable way by following... [Read more]

Black Friday marketing is how businesses promote their deals on the day after Thanksgiving. It’s an opportunity for brands to boost sales, engage customers, and strengthen their brand presence. AWeber contributor Kaleigh Moore has published an article featuring five Black Friday marketing ideas. She says, “Let’s look at some effective... [Read more]

Visuals and designs we use enhance the customer experience, generate brand awareness, and ultimately foster brand loyalty. Digital Marketing Depot is hosting a webinar ‘Awakening Dead Content with DAM and AI’ on Tuesday, October 31, 2023, at 1.00 pm EDT. The DMD team says, “We’re going to explore how digital asset management (DAM)... [Read more]

AI content marketing uses AI and machine learning programs to help with content planning, creation, distribution, analysis, and reporting. MarketingProfs is hosting a webinar ‘The AI Content Storm: Will You Sink or Swim?’ on Thursday, November 2, 2023, at 2:00 pm ET. The MarketingProfs team says, “Asked to do more with less? AI has... [Read more]

Dr. Loy’s Fall Health PLR will give you good, authoritative content for your site if you are in the fitness niche, the wellness niche, or any family niche. This is the latest Premium Medical Content PLR pack from Loy Puckett, MD (aka Doctor Loy). Doctor Loy, an ER physician with 27+ years of experience, creates fresh, premium medical content for... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World’ featuring Kristen Habacht. George B. Thomas says, “Episode 566 of Marketing Smarts is all about making the little moments count. “All these moments, especially when there’s... [Read more]

How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? The latest The SERP’s Up SEO podcast episode is titled ‘Amazon marketing strategies: AI & beyond’. The WIX SEO Hub team says, “ix’s very own Mordy Oberstein and... [Read more]

This is a reminder for the Adweek webinar to be held on October 19, 2023. Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon... [Read more]

If you want to be a successful marketer (or be successful in other areas of your life, for that matter) you don't need to (and should not) start from scratch. That would be a classic example of reinventing the wheel.... [Read more]

Digital Marketing Institute has published ‘The Key Social Media Platforms – A Complete Marketing Guide’ e-book featuring information about main social media platforms as well as rising stars. The DMI team says, “Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden,... [Read more]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains. Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO. Chris Haines says, “Internal links serve a practical purpose... [Read more]

AI-powered marketing in 2024 will focus on hyper-personalization, predictive analytics, and content generation. Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging... [Read more]

LinkedIn Ads can be a powerful tool for businesses of all sizes as they offer many benefits like reaching a professional audience, driving conversions, optimizing advertising budgets, and more. MarketingProfs has published a new episode of the Marketing Smarts podcast ‘LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know’... [Read more]

Most marketers rely on third-party data such as industry targeting in social media advertising. But it’s a lot of waste on companies you can’t even work with. And if you’re not targeting your exact buyer with the right offer, you’re not going to get the results you want to see. MarketingProfs is hosting a webinar ‘How to... [Read more]