Artificial Intelligence in marketing is the use of customer data, machine learning and other computational concepts to predict a person’s action or inaction. Effective use of AI in marketing can help marketers to easily segment data and take required actions. ClickInsights and Oracle are hosting a webinar ‘AI-Driven Marketing in 2020’... [Read more]

A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. State of Digital contributor Milosz Krasinski has published ‘A Guide To The Best Landing Page Builders’. Krasinski says, “If you have a website... [Read more]

According to MOZ, JavaScript is the interactivity and a core component of the dynamic web. You can improve your search engine marketing by understanding JavaScript and its potential impact on search. Ahrefs‘ Patrick Stox has published a comprehensive article on JavaScript SEO. Stox says, “I’m not saying that SEOs need to go out and... [Read more]

SEO audit helps you to identify issues that could prevent your site from ranking on Google and other search engines. An effective SEO audit can help you to improve your website traffic from search. SEMrush contributor Erika Varagouli has published a step-by-step guide to perform SEO audit in 2020. This guide covers the following: What is an SEO... [Read more]

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP. Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update. Oberstein says, “As part... [Read more]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig. The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into: SERP features and the notion that they are organic The topic... [Read more]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some... [Read more]

With increasing number of Internet-connected mobile devices, the future of search lies in voice. By optimizing your websites for voice search, you can increase your traffic. Affiliate Summit is hosting a webinar ‘Strategies To Optimize My Site For Voice Search’ on Thursday, June 4, 2020 at 11.00 am EST. The Affiliate Summit team says,... [Read more]

Looking at its popularity, TikTok has come out as a leading platform to promote your products and services and improve lead generation. HubSpot contributor Kevin Payne has shared an infographic featuring 10 ways to use TikTok for lead generation. Payne says, “There are a few good reasons TikTok can be a great platform to generate new leads:  1.... [Read more]

Effective keyword research enables you to find the right keywords that you should use in your content and on your website. You can improve your search engine ranking with right keyword selection. Yoast contributor Marieke van de Rakt has shared a list of seven mistakes that marketers make while doing keyword research. Marieke says, “Thinking... [Read more]

Your social media marketing success depends on how effectively you reach more audience. By reaching more people and creating the content that appeals them, you can grow your sales. Social Media Examiner has published a new video ‘How to Create Facebook Custom Audiences That Convert’ to help you create Facebook custom audiences. The SME... [Read more]

The concept of ‘evergreen content’ refers to the content that is always popular among your readers and the one that does not get out of date. This kind of content can help you to continue getting search engine traffic to your website. Search Engine Journal‘s Julia McCoy has shared three useful strategies to create evergreen content. McCoy... [Read more]

Blogging is one of the most popular techniques to get online audience and enhance your reach. It also allows you to establish your authenticity which in turn helps your company in getting stronger. Exposure Ninja is hosting a webinar ‘How These ‘Boring’ Businesses Turned Their Blogs Into Their Most Profitable Traffic Asset… And... [Read more]

The COVID-19 pandemic has created unprecedented challenges for people and businesses around. You need to think newer ways to survive during this toughest time. Microsoft Advertisig‘s Kalees Meckling has shared four ways you can use search advertising to deal with this situation and save your business. Meckling says, “COVID-19 has upended... [Read more]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘Paid Advertising Beyond the Conversion’ featuring Susan Wenograd. Listen to this podcast to explore how you can grow your business with paid advertising. Wenograd shares some useful ways to grow your online sales. Csutoras says, “For episode 197 of The... [Read more]

Link profile analysis helps you to evaluate and find about the keyword terms you’re using, and how much brand exposure you’re getting in that anchor text. Link analyses is useful to maintain the quality of your overall link profile. Search Engine Journal contributor Brian Harnish has shared an article covering the basics of link profile... [Read more]

The COVID-19 pandemic is testing the ability of every business around the world in terms of survival and growth. To help your business thrive with an effective marketing strategy, eMarketer has published a new video featuring Penry Price. Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business... [Read more]

Inc. contributor Bill Murphy Jr. has published an article sharing Steve Jobs’ nine word marketing secret. Murphy says, “Steve Jobs had only recently returned to Apple, and had been interim CEO for only a few weeks, when he stood in a small auditorium to reveal a groundbreaking marketing campaign. Looking back at the video now from... [Read more]

Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages. Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June... [Read more]