By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

Kevin Indig has published a detailed note on search engine optimization titled ‘A modern understanding of SEO’. He says, “A couple of years ago, I changed the way I think about SEO. Before Google engineers started to use machine learning for “the core ranking algorithm” – it must have been around 2016 – SEO was like a blueprint... [Read more]

Ahrefs’ Joshua Hardwick has published a new guide called ‘On-Page SEO: Complete Beginner’s Guide’. It covers the following: On-page SEO basics How to create SEO content How to optimize your content . Advanced on-page optimizations On-page SEO tools. Hardwick says, “Most people think there’s nothing more to on-page SEO than... [Read more]

People (in general, not just the internet marketers IM NewsWatch targets) are interested in keeping up with trending news. Keeping up online is the favorite way for many people. That is what accounts for the popularity of The Drudge Report and Huffington Post, both of them with millions of visits daily. The interesting thing about these two sites is... [Read more]

Think with Google’s Kevin Murakami announced the availability of a new guide called ‘Inside Google Marketing: 3 steps to master digital advertising’. Learn from Google’s own marketing experts exactly how they build campaigns that successfully achieve each marketing objective. This guide gives you an inside look at how the Media Lab... [Read more]

Kevin Indig has published a new podcast episode ‘SEO Testing 101’ with Will Critchlow. Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps 0:00... [Read more]

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. There is a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics. KO Marketing’s Kristen M. Vaughn has published... [Read more]

As we mentioned yesterday, Chad Nicely, Steve Rosenbaum, and Chris Jenkins are conducting a 3-day webinar series beginning February 16, called How to earn big money from small audiences, to share an effective process for using Facebook Groups for marketing. During this training series, you will discover: ► How to create your group using the Facebook... [Read more]

Step Forth’s Chanelle Bertelsen has published a new podcast episode ‘SEO 101 Ep 400’ featuring Google’s John Mueller. He says, “Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John... [Read more]

Ahrefs has published a new video ‘New Top Pages Report (And How To Use It)’ featuring Rebekah Bek. The Ahrefs team says, “In this video, we’re introducing our new and improved Top pages report”. Watch the video. Ahrefs  [Read more]

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

If you have a consultancy or marketing agency helping local businesses be effective online or if you are a real estate agent,yourself, then Real Estate Video Pro may be right for you. If this is your market, it's a big one. There are more than 2 million Real Estate Agents and Brokers in the USA. That's a sizeable market, in itself. Add on Canada, UK, and Australia, and there is a huge market of English-speaking real estate professionals who are in need of new clients... [Read more]

Chris Ducker has published a new infographic called the ’10-Step Small Business Website Checklist’. He says, “You need to have the fundamentals for a small business website in place, to make sure your visitors take your site and what it has to offer, seriously – and that they take the action you want them to take, when visiting.... [Read more]

Rank Ranger has published ‘Google Advanced Search Guide’ to help marketers make most from he Google search. Liraz Postan says, “Google Advanced search is a more fine-grained method of locating information on the Google platform. By leveraging the functions of various search operators, commands, and conditions, you increase the level... [Read more]

To create a successful digital marketing campaign, you need to emphasize the metrics known as key performance indicators (KPIs). PPC Hero contributor Alyssa Anderson has published an article highlighting eight important Digital Marketing KPIs. Anderson says, “Your business should be tracking the following eight digital marketing KPIs: 1. Inbound... [Read more]

VidSnatcher 2.0 is the best Camtasia alternative out there, and it has quite a few features that even Camtasia doesn't have. It is a winning solution for explaining products and for training people on any topic because it was designed specifically for these two purposes... [Read more]

SEO depends on many elements. One of them is a content brief which is a set of instructions to guide a writer on how to draft a piece of content. Kameron Jenkins has shared a comprehensive article on writing a content brief. She says, “An SEO-focused content brief is one among many types of content briefs. It’s unique in that the goal is to... [Read more]

Your SEO performance depends on the kind of content you publish. Quality content boosts the possibility of getting more web traffic. Bruce Clay has shared five steps to create winning SEO content that gets more visibility in the search results. The Bruce Clay team says, 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results Bruce... [Read more]

Content Marketing Institute contributor Olga Rabo has shared seven useful strategies to help you grow your followers using Instagram Stories. She says, “Consider these seven fresh ideas to spice up your Stories and use them in a way your competitors haven’t yet conceived. 1. Use Highlights to drive traffic (even if you have less than 10,000... [Read more]

In Jeremy Kennedy Six-Figure Memo, you are getting access to his exact process and business framework that he has used since 2012 to generate a full-time income online. He used this process successfully for 9 years and now he has written it all down in a bite-sized, easy-to-read, step-by-step PDF ebook... [Read more]

Content Marketing Institute is hosting a webinar ‘Reimagine Webinars with Lobby Experience’ on Thursday, February 11, 2021 at 1.00 pm ET. The CMI team says, “A webinar is no longer just a presentation. Lobby Experience enables marketers to turn one-time webinars into unique, value-driven experiences. Increase attendee engagement with... [Read more]

MJ DePalma of Microsoft Advertising has shared an article highlighting ethical advertising principles and 9 steps to build trust. DePalma says, “Ethics are a set of moral principles that govern a person’s or organization’s behavior, or the conducting of an activity. Ethical advertising is about truth, fairness, and equity in messaging and... [Read more]

JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. MOZ has published ‘The Definitive Guide to JavaScript SEO (2021 Edition)’. Pierce Brelinsky says, “JavaScript can affect the following on-page elements and ranking factors that are important... [Read more]

SEMrush contributor Irina Zeleneva has published a comprehensive guide called ‘Content Writing: How To Write and Order Different Types of Content’. It covers the following: What Is Content Writing? Types of Content Content Writing Basics Research Planning Writing Content Writing Tips Articles Product Content Website Сontent Email... [Read more]

Internet Marketing Ninjas has published a new video ‘Are Backlinks Still Important for SEO?’ highlighting the role of links in SEO. In this video, Barry Schwartz from Search Engine Roundtable sits with Jim Boykin from Internet Marketing Ninjas to talk about Backlinks. Barry asks Jim if Backlinks are still important to SEO. Jim gives his... [Read more]

Social Media Examiner has published a new video ‘How to Script Videos for Social Media in 5 Steps’ featuring Matt Johnston. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social video expert Matt Johnston shares a five-step system... [Read more]