A Marketer’s Life Beyond (Third-Party) Cookies - IM NewsWatch, August 8, 2022 [Revised]

August 8th, 2022 at 8:14 am EST


 

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Building Internal Links for SEO

Internal linking helps users and search engines to discover content and pages on your website to ultimately improve keyword rankings and organic traffic. Hallam’s Rachel Holey has published an article sharing nine practices to improve internal linking for SEO. She says, “If you take away all internal links from your website, your users and... [Read more]

A Marketer’s Life Beyond (Third-Party) Cookies [Report]

With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed. GDPR and other privacy laws have changed how marketers can collect and use consumer data. MarketingProfs has published a new report ‘A Marketer’s Life Beyond (Third-Party) Cookies’. The MarketingProfs... [Read more]

Schema Strategy – How To Get More From The SERPs [Podcast]

Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel, CoFounder and CEO of Schema App. Watch this podcast to learn the following: How internet connectivity differentiates from schema. How important is marking your site to reflect the actual content? Why... [Read more]

BotMatic: Facebook, Instagram Chatbot, Automation Tool #ad

Can you really put your marketing on autopilot? BotMatic makes it possible. Thanks to this brand new automation and chatbot technology, it’s now easier than ever to automate your online marketing. Firelaunchers and their partners, Ankur Shukla and Ashwath Shivaram have spent months building, testing and perfecting a new marketing automation tool... [Read more]

Five Ways to Improve YouTube Marketing

Video content creation and marketing is a creative job that requires consistent efforts. Quality video content can help you boost your business growth. Content Marketing Institute contributor Kim Moutsos has published an article featuring five YouTube video content marketing improvement tips. She says, “How’s that for a headline that promises... [Read more]

How to Create Instant Leads

Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of any business. Copyblogger’s Tim Stoddart has published an article featuring 20 call to action examples for generating instant leads. He says, “While your exact copy will depend entirely... [Read more]

Strategies to Improve Communication with Your Customers [Video]

Communication is the backbone of your marketing campaigns. Effective communication enables you to move closer to your audience and persuade them to take an action. Watch Neil Patel’s latest video ‘How to Improve Communication with Your Customers’ to improve communication with your customers. He says, “If you want to build a... [Read more]

ContentSparks Summer Challenge Sale ends tonight #ad

Your ContentSparks Summer Challenge Sale discount will disappear at midnight so please hurry over and browse the big selection of White Label Challenges and Courses available in the sale. For more details see our article last week, : ContentSparks Summer White Label Sale (ends Monday). Build your custom bundle of challenges & courses from the large... [Read more]

Reach Streaming Consumers for Holiday Campaign Success, August 11 [Webinar]

Today’s consumer is digital—whether they’re watching connected TV, streaming audio or shopping online. With digital channels booming, retailers have more data-driven paths than ever to reach connected consumers with relevant and seamless interactions. Adweek is hosting a webinar ‘Reach Streaming Consumers for Holiday Campaign Success’... [Read more]

HubSpot Shares YouTube Demographics & Data for 2022

When it comes to video marketing, YouTube is one of the valuable platforms for businesses and marketers. HubSpot contributor Flori Needle has published an article featuring YouTube demographics, data, and generational patterns for 2022. She says, “Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences... [Read more]

Using Event Tech to Empower Field Sales Marketers, August 18 [Webinar]

Field marketing teams often use video conferencing platforms to move prospects down the funnel by demonstrating products and expertise online. But the attendee experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Glisser is hosting a webinar ‘Using Event Tech to Empower Field Sales Marketers’... [Read more]

YoDrive: lightning-fast hosting for videos, images, media #ad

YoDrive media hosting service responds to the fact that people are busy. They don't want to wait for your website media to be displayed; they want to see (and hear) them now, not in 15 seconds.... [Read more]

How To Make An Effective Competitive Analysis Report In Under An Hour [Podcast]

The competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis. HubSpot has published a new video ‘How To Make An... [Read more]

7 Tips for PPC and SEO to Work Together [Podcast]

Rank Ranger has published a new podcast episode ‘7 Tips for PPC and SEO to Work Together’ featuring Jay Ratkowski. In this episode, Jay shares the following: Not viewing each other as competitors Common goals and taking credit for brand revenue Using SEO to reduce PPC costs Using PPC to test an SEO Strategy Landing page development Using... [Read more]

What Marketers Must Know to Rise Above Economic and Buyer Uncertainty, August 9 [Webinar]

Buyers engage with both digital and physical experiences but use multiple channels along the purchase journey. This calls for a hybrid selling approach across several channels, serving customers where they want to buy and in real-time. Digital Marketing Depot is hosting a webinar ‘Everything You Should Know About Building Quality Links at Scale’... [Read more]

IdeaPlan: how to crowdsource, prioritize, launch your products #ad

IdeaPlan, the complete 4-in-1 Product Management Suite, is now live. Designed for Entrepreneurs, startups and product managers, IdeaPlan helps to understand what customers need,... [Read more]

SEJ Highlights 25 WordPress Alternatives

WordPress has been widely used for creating websites, blogging, and managing content. It is one of the most popular platforms. Search Engine Journal founder Loren Baker has published an article featuring 25 best SEO-friendly alternatives to WordPress websites. He says, “In this piece, we’ll look at 25 SEO-friendly WordPress alternatives separated... [Read more]

Guide to Using YouTube’s Call-to-Action Overlay Ads

A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re... [Read more]

Making Real Instagram Connections [Podcast]

Social Media Examiner has published a new podcast episode ‘Making Real Instagram Connections’. It features the following information: From MySpace to Instagram Big Mistakes Marketers Make on Instagram The Dangers of Focusing on Analytics Focusing On Your ”Why” Types of Content That Encourage Interaction Deepening Connections on Instagram... [Read more]

Stoodaio automatic video creator 63% Summer Sale is live #ad

Stoodaio is on sale for only a few days. Use Coupon Code "Summer" to get your discount. Here's what this video creation software will do for you creates done-for-you Hollywood-Quality Videos in any language, any niche, for any product or service imaginable... [Read more]

Implementing a Splintered Content Strategy

You start with some kind of topic. You then create content assets based on that topic. After creating or even using those assets, you can break them down even further. This is content splintering. ReadWrite contributor Timothy Carter has published an article on how to implement a splintered content strategy. He says, “Content splintering is not... [Read more]

Build a Scalable Content Supply Chain: Transforming Your Team and Tactics, August 23 [Webinar]

Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey. Adweek... [Read more]

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