Buyers engage with both digital and physical experiences but use multiple channels along the purchase journey. This calls for a hybrid selling approach across several channels, serving customers where they want to buy and in real-time. Digital Marketing Depot is hosting a webinar ‘Everything You Should Know About Building Quality Links at Scale’... [Read more]

Digital Marketing Depot is hosting a webinar ‘Everything You Should Know About Building Quality Links at Scale’ on Thursday, August 4, 2022, at 1.00 pm EDT. The DMD team says, “Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings... [Read more]

A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose. It is fundamental to SEO success and how to optimize site taxonomies. Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand... [Read more]

IdeaPlan, the complete 4-in-1 Product Management Suite, is now live. Designed for Entrepreneurs, startups and product managers, IdeaPlan helps to: ✓ Understand what customers need, ✓ Prioritize feedback, and ✓ Align everyone around your product change roadmap. Effortlessly create an end-to-end product-led growth strategy. [#1] Idea Boards: Create... [Read more]

Inflow contributor Mike Belasco has published a step-by-step guide on ‘Google Analytics 4 Setup’. He says, “In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts. Read through it now to start configuring your own accounts, or to give your agency a headstart... [Read more]

Researching your competitors’ backlinks makes it far easier to see which backlinks are the most relevant, have the highest organic traffic, and carry the most authority. Koozai contributor James Johnson has published an article on how to do a competitor backlink analysis. He says, “A competitor backlink analysis is how it sounds really,... [Read more]

Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4. This article covers the following: What is Google Analytics? Does Google Analytics 4 (GA4) use cookies? Google Analytics 4 benefits What you will lose when you change to... [Read more]

Stoodaiois on sale for only a few days. Use Coupon Code “Summer” to get your 63% discount. Here’s what this video creation software will do for you: ➤ Creates done-for-you Hollywood-Quality Videos in any language, any niche, for any product or service imaginable ➤ You never need to write scripts or pay for a script writer ever... [Read more]

Data is at the core of your content. It helps you create authentic content. According to Micro Strategy, 94% of businesses feel that data is essential to their growth. Search Engine Journal contributor Lemuel Park has published an article featuring five types of data insights to grow your content marketing. He says, “Data analysis as it relates... [Read more]

Voice search marketing is growing with the rising number of devices. According to Statista, there will be 8 billion voice assistants in use worldwide by 2024. Search Engine Journal contributor Brian Fredrick has shared some useful tips for leveraging the power of voice search optimization. He says, “The link between good UX and improved search... [Read more]

A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Content Marketing Institute has published a new white paper ‘Building Your Pillar Content Strategy’ to help marketers create the right pillar content for their sites and... [Read more]

Alessandro Zamboni is familiar to our readers. He just opened his Summer Deals sale. In his sale he is offering you his top 12 products that have never been available before at special deal pricing. And he offers all of them for only $17 total, instead of their normal total price of $204, providing you a saving of about 92%.... [Read more]

Blogging Wizard contributor Adam Connell has published an article featuring 98 important SEO statistics for 2022 with a focus on market share, trends, and more. He says, “The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving traffic through organic search, it’s important to stay up to... [Read more]

Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement create advocacy and organically grow customer lifetime values. Forbes contributor John Hall has shared four ways to crush your growth marketing goals. He says, “Here are four ways to meet—and even... [Read more]

More marketing tools and tech means more opportunity for data breaches – and the loss of company revenue. Find out how to protect your business against cybersecurity threats and plan for financial success. Ignite Visibility is hosting a webinar ‘Cybersecurity, Financials and Digital Marketing: Why All 3 Are Critical to Your Brand’s... [Read more]

If you have been buying graphics from big sites, such as Shutterstock, Graphik may stop this financial drain for you. It may also open the possibility of a new online business for you.... [Read more]

Google Search Central has published a new video ‘How to make your e-commerce website stand out in Google Search’ featuring six useful tips. The Google team says, “Another way your website can stand out in Google Search results is with its visual presentation. In this episode, we speak to 6 ways you can optimize the look of your ecommerce... [Read more]

YouTube Shorts is a short-form video-sharing platform offered by YouTube. The platform hosts user content much like YouTube’s primary service but limits pieces to 60 seconds in length. Search Engine Journal contributor Matt G. Southern has published an article explaining the YouTube Shorts Algorithm. He says, “YouTube demystifies the Shorts... [Read more]

Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion – purchase an item, fill in a contact form, download a file, etc. Search Engine Journal’s VIP contributor Brooke Osmundson has published an article explaining how retargeting ads work. She says, “Simply... [Read more]

7Fig was just released and it may be the perfect way to build a buyers list quickly and easily. (A buyers list is an email list of people who have already shown a strong interest in a product niche by actually buying a product in that niche.)... [Read more]

Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel. Loren Baker says, “Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder... [Read more]

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He... [Read more]