While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics. Marketing Land is hosting a webinar ‘Why You Need to Rethink Your SEO Approach in 2021 and Beyond’ on Tuesday, June... [Read more]

MOZ CEO Sarah Bird has announced that Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Bird said, “I’ve got some exciting, very exciting, very significant news to share with you all and I have invited Michael Pepe here to share with me. The shared focus on delivering powerful digital... [Read more]

Successful content marketing depends on timely content creation and delivery. By creating a content calendar and working according to it, you can continue to excel in your business. Content Marketing Institute is hosting a webinar ‘Content Operations Best Practices with Airtable’ on Thursday, June 10, 2021, at 1.00 pm ET. The CMI team says,... [Read more]

If you see the value of attractive sales videos that convert lookers to buyers, check out VSLCreator. Brett Ingram and his team are releasing this new tool on the 7th of June at 10:00 EDT. “VSL” stands for Video Sales Letter. Ingram says this new tool is the “fastest drag and drop software for unlimited sales videos and marketing scripts.” Not... [Read more]

Starting a new business is both an enjoyable and challenging task. You can make it a success by earning from others. Copyblogger contributor Tim Stoddart has shared seven steps to help you start your own brand business. He says, “In this post, I’m going to go through a step-by-step process that will enable you to create a personal brand business. You’ll... [Read more]

Link building is one of the most important processes to grow your SEO reputation. In the latest Whiteboard Friday episode, MOZ contributor Cyrus Shepard has answered this important question: ‘Does Fixing Old Broken Links Still Matter to SEO?’. The MOZ team says, “Fixing broken links has long stood as an SEO best practice. But if you’ve... [Read more]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘A Matter of Moments: Customer Experience and Digital Transformation in the Year Ahead’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says,... [Read more]

Russell Brunson is well known among our readers. He has authored several books on marketing and is the owner of a major marketing software company. He is hosting a multi-day virtual summit on building marketing funnels to improve your online sales. Brunson and 30+ other entrepreneurs (like Dean Graziosi, Peng Joon, and Natalie Hodson) are going to... [Read more]

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. Marketing Land is hosting a webinar ‘How to Measure Google’s E-A-T Criteria and Improve Your Organic Results’ on Thursday, June 10, 2021, at 1.pm EDT. The Marketing... [Read more]

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search. This guide covers the following: Types of organic search... [Read more]

Effective market research helps you gather, analyze, and interpret information about your market. It helps you gain in-depth insights into your domain. Ahrefs contributor Mateusz Makosiewicz has published an in-depth article on market research. He says, “In this guide, you’ll learn: The role of market research in a marketing strategy When to... [Read more]

The new Viddle software continues to attract new buyers. The basic version and the enhanced versions have sold over 500 copies. Some buyers are individual marketers looking for a simple way to build professional videos for their own marketing. Others are consultants and sellers who use the agency version to make videos for their clients. There is a... [Read more]

Keyword research is an integral part of your SEO activities. It helps you identify the right keywords and use them for better SERP rankings. Watch Ahrefs’ new video ‘Advanced Keyword Research Tips to Find Untapped Keywords’ to explore some advanced keyword research tips to find untapped keyword opportunities. Ahrefs  [Read more]

Social Media Examiner has published a new video ‘Repurposing Live Video Into Social Content You Can Use Everywhere’ to help you repurpose live video content. The SME team says, “Is live video part of your content strategy? Wondering how to turn it into short-form videos you can use on Facebook, Instagram, and beyond? Learn how to create... [Read more]

Neil Patel has published a new video ‘How to Protect Your SEO Rankings (While Using Google to Help You)’ highlighting some useful ways to improve and protect your SEO rankings. He says, “It’s one thing to rank really high on Google but it’s another thing to actually maintain and keep your rankings. So how do you ensure... [Read more]

SmartWriterr is getting a good reception from online marketers. 500 copies were sold in about 12 hours. IM NewsWatch was one of the buyers. This new software can assist you in all of your copywriting needs: Sales Page Copy; Video Sales Letters and Scripts; Blog Posts and SEO Articles; Product Descriptions; Ad copy; And much more.... [Read more]

Neil Patel has published a new video ‘4 Daily SEO Tasks That You Need to Do (And That Produce Results)’ to help you organize your SEO procedure. He says, “Google, on average, makes over eight algorithm changes per day. That’s a lot of algorithm changes. So, how do you ensure that you’re doing all the right things to continually... [Read more]

Building and managing a WordPress site is extremely easy even for people with minimum technology skills. But with proper guidelines, you can save a lot of your time while building a WordPress site. Search Engine Journal contributor Brian Harnish has published a guide called ‘How to Build a WordPress Site in 24 Hours’. He says, “WordPress... [Read more]

SEO copywriting has become a requirement in the past few years. It is crucial for every business, but especially for those in the eCommerce space. Inflow contributor Kate Miller has published the ‘Complete SEO Content Writing Guide for Effective Website Copy’. She says, “The specifics of your SEO copywriting strategy will depend upon... [Read more]

Video marketing is forecasted to hit $100 billion by 2023, and with Agency Studio, you can get a slice of that opportunity with your own video marketing agency. And as a result of the marketing tools built into this software, you can build your agency without cold calling or even cold emailing... [Read more]

Building an SEO-ready website is the need of the hour. You can achieve business success by building a website that attracts more visitors and helps you grow your sales. Bruce Clay has published a new blog post highlighting four stages of an SEO-driven website launch. He says, “When launching a website, there are four stages to consider, each with... [Read more]

Technical SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings. Ahrefs has published ‘The Beginner’s Guide to Technical SEO’. Patrick Stox says, “Technical SEO is the most important part of SEO until it isn’t.... [Read more]

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn... [Read more]

The Invisible Method is a new, simple package of software and training that aims to let you turn YouTube into your sales machine. Here's the gist of what this method involves. It relies on a simple yet fundamental step in a buyer's purchasing decision in 2021: finding and reading reviews. When you write a review, you are able to legally and ethically get daily traffic to your reviews with paid or organic (that is, free) traffic on autopilot... [Read more]

Psychographic segmentation is the process of separating or grouping an audience based on those psychological qualities. Unbounce contributor Melanie Deziel has published a step-by-step guide to Psychographic segmentation. She says, “Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile... [Read more]

Search Engine Journal has published a new guide called ‘WordPress SEO Guide: Everything You Need to Know’ to help you learn about and improve your WordPress website SEO. The SEJ team says, “What You’ll Learn in This WordPress SEO Guide What you need to know when launching a WordPress site. Key considerations before, during, and... [Read more]