67 Content Marketing Predictions - IM NewsWatch, December 12, 2023

December 12th, 2023 at 6:34 am EST

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Tuesday, December 12, 2023

How To Secure And Defend Your SEO Budget For Executive Buy-In [Podcast]

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren... [Read more]

67 Content Marketing Predictions

Content marketing has been very important in 2023. It’s an effective way to build relationships with customers and create an online presence. Content Marketing Institute contributor Stephanie Stahl has published an article featuring key trends and expert predictions on content marketing in 2024. She says, ““Should we even bother with the... [Read more]

Reminder- Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI, December 13 [Webinar]

This is a reminder for the Adweek webinar to be held on December 13, 2023. ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday,... [Read more]

ToonReel reveal starts at 10 AM EST. Are you coming? #ad

ToonReel is being launched today, and to celebrate, there will be a launch party online at 10:00 EST. At 10am ET, Abhi Dwivedi will be showcasing this game-changing AI technology that creates professional animated cartoon videos from ANY keyword in minutes. You don’t want to miss seeing this revolutionary software in action. On today’s live... [Read more]

X vs. Threads – Everything You Should Know

X (formerly Twitter) and Threads are social media platforms with some similar features. However, there are some key differences between the two. HubSpot contributor Mandy Bray has shared useful data differentiating X and Threads. She says, “Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history... [Read more]

HubSpot Lists 10 PPC Courses for Marketers

Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the... [Read more]

Reminder- 2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024, December 13 [Webinar]

This is a reminder for the SEJ webinar to be held on December 13, 2023. From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions... [Read more]

How to Build a Sales Funnel with Tools You Already Have #ad

How to Build a Sales Funnel with Tools You Already Have training is today’s NAMS December Sales item, until midnight tonight, and then it will be gone. You don’t need expensive, fancy funnel building software to create a sales funnel online. This simple funnel building technique that will save you money, increase your revenue & take... [Read more]

Reminder- Grow Up! How to Increase Your Content Maturity Level and Prove ROI, December 13 [Webinar]

This is a reminder for the CMI webinar to be held on December 13, 2023. Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations. Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level... [Read more]

Shoppers Expected to Spend the Same or More this Holiday Season [Video]

Neil Patel has published a new video ‘Shoppers Expected to Spend the Same or More this Holiday Season’. He says, “As the festive season approaches, the anticipation of joyful gatherings, twinkling lights, and the exchange of gifts fills the air. Amidst this atmosphere of merriment, there is a noteworthy trend on the horizon – shoppers... [Read more]

Building a Massive Personal Brand and Business Using Social Media [Podcast]

Copyblogger has published the latest podcast episode ‘Building a Massive Personal Brand and Business Using Social Media’ featuring Dan Go. The Copyblogger team says, “The podcast episode features a conversation between Tim Stoddart and guest Dan Go, covering topics like fatherhood, not being concerned about external judgments, and... [Read more]

Free MockupEngine Access with 100 Templates Still Available #ad

MockUpEngine.ai launched rcently. If you are ready to step up your social media game, this is worth checking out. Want a Free account and 100 AI Mockups? This gift is still available.... [Read more]

The Easy Guide to Facebook Video Ads for Any Business [Guide]

WordStream has published ‘The Easy Guide to Facebook Video Ads for Any Business’. Michelle Morgan says, “Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and... [Read more]

On-page Video SEO [Video]

On-page SEO, also known as on-site SEO, is the process of optimizing a website’s pages to improve search engine rankings and gain organic traffic. On-page SEO focuses on optimizing parts of a website that are within control. MOZ has published the latest episode of the Whiteboard Friday video ‘On-page Video SEO’ featuring Crystal Carter. The... [Read more]

Reminder- Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy, December 12 [Webinar]

This is a reminder for the DMD webinar to be held on December 12, 2023. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. That’s where we come in. Digital Marketing Depot is hosting... [Read more]

(Unrestricted PLR) AI Image Library #ad

AI Image Library comes with Unrestricted Private Label Rights. Use them in your own business, of course, but there's more you can do. You can sell it as a downloadable product, sell access to it for a monthly fee, or even give it away. You can offer it under your own name just as though you had created these graphics yourself.... [Read more]

WordStream Shares 45+ Inclusive Holiday Marketing Ideas

Holiday marketing is a way to increase sales and brand visibility during the holidays. It involves using various marketing channels to attract customers with special offers. WordStream contributor Susie Marino has published an article featuring 45+ inclusive holiday marketing ideas. She says, “Diverse and inclusive marketing should be something... [Read more]

Three tips for debugging technical problems in Google Search [Video]

Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems... [Read more]

How to Turn Intellectual Property Into Passive Income for Your Agency [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Turn Intellectual Property Into Passive Income for Your Agency’ featuring Gini Dietrich. The SME team says, “Want to build a passive revenue stream for your agency? Wondering where to start? Discover how to create intellectual property... [Read more]

Zeus: The World's First AI-Powered Viral TikTok Builder #ad

Zeus is designed to help you market on TikTok. (We don't use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.) The creators call it "The New 2023 World’s First AI-Powered Viral TikTok Builder"... [Read more]

Three ways to improve page speed [Video]

Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving... [Read more]

Landing page SEO best practices: A step-by-step guide [Guide]

A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns. AWeber has published ‘Landing page SEO best practices: A step-by-step guide’. Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re... [Read more]

Build a Social Community That Supercharges Engagement, December 19 [Webinar]

In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions. Adweek is hosting a webinar ‘Build a Social Community That Supercharges Engagement:... [Read more]

How Terrible Policies Will Kill Your Business [Video]

Neil Patel has published a new video ‘How Terrible Policies Will Kill Your Business’. He says, “In the volatile landscape of entrepreneurship, the impact of policies cannot be overstated. Unfortunately, not all policies are created equal, and the repercussions of embracing the wrong ones can be catastrophic for your business. This... [Read more]

2024 AI Trends for Digital Marketing [White Paper]

As we look ahead to 2024, there are several emerging digital marketing trends that marketers should keep an eye on to stay ahead of the game – none bigger than Artificial Intelligence. Digital Marketing Depot has published a new white paper titled ‘2024 AI Trends for Digital Marketing’. The DMD team says, “In this white paper, MoreVisibility highlights... [Read more]

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