With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting... [Read more]

AI-generated content is a type of content that is created by artificial intelligence. This type of content is used for a variety of marketing purposes in marketing. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology,... [Read more]

Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website. Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’... [Read more]

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Search Engine Journal contributor Kristi Hines has published an article featuring 60 ChatGPT plugins for content marketing available in the Burgeoning plugin store. She says, “This article features over 60 ChatGPT plugins for content marketing, including tools for AI-assisted content research, optimization, and promotion. As with all generative... [Read more]

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins... [Read more]

eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand. The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and... [Read more]

ProfitLens 2.0 was just launched (11 AM EDT) to create all the pictures you will need for many marketing purposes using the power of AI. Use a phrase to say what you want; you have a picture in seconds. Don’t like that one. Tell it to create another one. Change you phrase a but to get one more like you are needing. In short, if you’re looking... [Read more]

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings,... [Read more]

This is a reminder for the MarketingProfs webinar to be held on June 29, 2023. MarketingProfs is hosting a webinar ‘Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition’ on Thursday, June 29, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Act-On to discover how to fine-tune your marketing... [Read more]

A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc. Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency. He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an... [Read more]

BizSuiteAI includes 6 powerful Apps powered by GPT 4 Technology. Specifically, it includes: Content Creation - Create Any Kind of Content or Script in a Snap; Voiceover - Generate Human-Sounding Voice-overs for Your Videos or Podcasts... [Read more]

MOZ has announced the MozCon 2023 Final Agenda. Cheryl Draper says, “It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon... [Read more]

Semantic SEO is a type of SEO that focuses on the meaning of the content on a website. It does this by using schema markup, which is a type of code that tells search engines about the meaning of the content on a website. Schema App has published a detailed article on semantic SEO. The Schema App team says, “Semantic SEO is the process of giving... [Read more]

Google’s search algorithm is constantly changing, with minor updates happening up to six times every day. SEOs need a series of checks and protocols, and a response plan, not just to weather the algorithm storms, but to proactively leverage them for growth. STAT Search Analytics has published ‘The SEO’s Algorithm Emergency Response... [Read more]

Yogesh Agarwal has just launched TubeRushr, which he says will get you "100,000s visitors/month"... [Read more]

Artificial intelligence (AI) is increasingly being used in the field of copywriting, with a number of AI-powered tools now available to help businesses create high-quality content at scale. Ahrefs contributor Chris Haines has published an article featuring useful AI copywriting tools. He says, “Let’s scroll down and look at the tools you can... [Read more]

Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers... [Read more]

Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns. Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account. She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve... [Read more]

Quantum is what Billy Darr, the creator, calls "the world's 1st all-in-one AI-powered YouTube automation app" is designed to let you earn passive income from YouTube.... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Complete A.I. SEO Guide for Beginners’. The HubSpot team says, “A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why... [Read more]

This is a reminder for the SEJ webinar to be held on June 28, 2023. Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through... [Read more]

Digital Marketing Depot has published the ‘2023 Digital Advertising Campaign Checklist’. Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll... [Read more]

Content Marketing Institute has published a new video ‘Strategy-Driven Content Tech Tips’ featuring useful content marketing technology buying tips. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. Before buying any new content or marketing technology, hit pause. Look... [Read more]

ChatGPT is a powerful AI chatbot that can be used for a variety of purposes, including work. ChatGPT plugins are add-ons that can be added to ChatGPT to enhance its capabilities. These plugins can be used to automate tasks, access information, and collaborate with others. Search Engine Journal contributor Kristi Hines has published an article featuring... [Read more]

Last week Content Marketing Institute hosted ContentTECH Summit featuring expert sessions in the content marketing domain. Content Marketing Institute has published an article highlighting four takeaways from the ContentTECH Summit for a better marketing tech strategy. The CMI team says, “ut of the hundreds of takeaways from the event, the following... [Read more]

Semrush has published a new video ‘Create a Content Marketing Plan for the Year in 30 Minutes’ highlighting useful tactics to prepare your content marketing plan. The Semrush team says, “Planning plays a big part in creating strong, high-quality content that helps you reach your desired audience. Creating ad-hoc content won’t work... [Read more]