Effective writing skills can help you to boost your marketing strategy. By mastering the art of writing effective copy, you can persuade your target audience to take a desired action. Search Engine Watch contributor Zac Johnson has shared seven ways to improve your writing and copywriting skills. Johnson says, “Like all skills, writing... [Read more]

The COVID-19 pandemic has created a global health crisis and it is seen as a greatest challenge we have faced since World War Two. It is affecting our lives and businesses in a severe manner. Marketing Week is hosting a webinar on ‘How to change course in the midst of a crisis’ on Tuesday, April 21, 2020. The Marketing Week team... [Read more]

Creating a strong marketing strategy that helps you to boost your sales is a challenging task. The Google Analytics platform enables you to evaluate the performance of the strategy you have adopted. DELVE has shared six ways to optimize Google Analytics for building a strong and sustainable marketing strategy. The DELVE team says, “As... [Read more]

Redesigning a website or migrating it to new server takes a lot of planning and hard work. Your website’s performance can go downward if if you don’t take the proper SEO precautions. Search Engine Watch has published a new guide ‘SEO for Website Redesign and Migration’ to help you manage your SEO profile while updating your website. The... [Read more]

The COVID-19 pandemic has changed the way people live and do their business. It is compelling everyone around the world to change they way they live and work. Flexibility is something that can help you to adjust in this unprecedented time. Microsoft has made available an on-demand webcast ‘7 SEM strategies for unprecedented times’... [Read more]

Jeff Bullas has published a new podcast episode ‘How to Scale Your Video Advertising With Facebook Ads – Without a Big Video Production Crew’. Listen to this podcast to learn how you can improve your advertising ROI by correctly optimizing Facebook ads. Bullas says, “In 2020, the company is now a global Facebook media... [Read more]

Third Door Media Inc. is hosting ‘Discover MarTech: A Virtual Event For Strategies & Solutions’ on Tuesday, April 21 – Thursday, April 23, 2020. MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne will deliver keynote presentations. Discover MarTech: A Virtual Event For Strategies... [Read more]

Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) initiative  is a set of guidelines used for quality evaluation for search results. The search engine evaluates your website and its web pages using these three elements. SEMrush is hosting a webinar on ‘What is E-A-T and Why is It So Very Important?’ on Tuesday,... [Read more]

Search engine optimization helps you yo get more website traffic from diverse sources and to get repetitive visitors. An effective SEO strategy is crucial for your website to get quality traffic. John Chow has publishes a new video ‘How To SEO Your Blog or Website in 5 Easy Steps’ to help you implement an effective SEO strategy to get... [Read more]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’... [Read more]

Hootsuite has published a new guide called ‘How to Use Hashtags: A Quick and Simple Guide for Every Network’. In this guide, the Hootsuite explains how to use hashtags to achieve better marketing results on social media. Read this guide to learn the following: How to find hashtags that will work best for your brandWhy using... [Read more]

SEO rankings refers to a website’s position in the search engine results page (SERP). There are various ranking factors that play an important role in the position of your website in SERP. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘How SEOs Need to Be Thinking Differently About Ranking’ featuring... [Read more]

The Think with Google team has published the fifth episode of The Think with Google Podcast titled ‘The Modern CMO’. The Think with Google team says, “It’s not easy being the CMO, especially today. The Chief Marketing Officer consistently has the shortest tenure in the C-suite and navigates an ever-increasing list of responsibilities... [Read more]

Link building is an essential process to get desired SEO output in terms of organic traffic. Quality links help you to build your website’s credibility in search engine process. Ahrefs contributor Joshua Hardwick has shared a three-step process to start your new link building campaign. Hardwick says, “In this actionable tutorial,... [Read more]

Instagram marketing enables you to promote your products in a friendly and authentic manner without hard selling to your customers. According to Kissmetrics, 70% Instagram users search for a brand and its products on this platform. You can take advantage of this situation for boosting your online sales. Social Media Examiner is hosting... [Read more]

You cannot think of a digital strategy without content. Content publishing is one of the most versatile marketing mediums that can help you to grow your business. HubSpot has published a new video ‘Content Planning: Building a Long-term Vision for Awesome Content’ to help you create an effective content marketing strategy. The... [Read more]

In today’s rapidly changing world of Internet search, right SEO techniques are of immense importance. With every algorithm update, you need to evolve new SEO techniques to get more organic traffic. Neil Patel has published a new podcast episode ‘When to Go Beyond Basic SEO Tactics’ to help you choose right SEO techniques for better... [Read more]

By acquiring wider following on Instagram, you can improve the chances of reaching out more people for promoting your products. For this this, you need to stay focused on each and every post that you publish on the network. Social Media Examiner has published a new video ‘How to Optimize Instagram Posts for More Engagement’ to help... [Read more]

Internet advertising enables you to reach the people who are likely to be interested in your products and services. With Google ads, you can show your ads to the right people, in the right place, and at the right time. Neil Patel has published a new video ‘7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably’ to help you... [Read more]

Email marketing continues to grow in popularity with the rising adoption of Internet-connected devices worldwide. With right planning, you can continue to reap better results from your email marketing campaigns. Email on Acid contributor Kirsten Queen has shared some useful ways to effectively plan your email marketing and achieve success. Queen... [Read more]