5 Steps to Build a Solid Marketing Plan - IM NewsWatch, July 5, 2023

July 5th, 2023 at 6:45 am EST


 

IM NewsWatch

Using YouTube Analytics to Improve Your Video Strategy [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using YouTube Analytics to Improve Your Video Strategy’ featuring Justin Brown. The SME team says, “Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? Discover how to improve your YouTube... [Read more]

5 Steps to Build a Solid Marketing Plan, July 18 [Webinar]

Developing a solid marketing plan is a critical skill for any modern B2B marketer. MarketingProfs is hosting a webinar ‘5 Steps to Build a Solid Marketing Plan’ on Tuesday, July 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join expert B2B marketer, writer, and podcaster Pam Didner for 5 Steps to Build a Solid Marketing Plan. Pam... [Read more]

A B2B Marketer’s Guide to Marketing Attribution [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketer’s Guide to Marketing Attribution’ featuring Bonnie Crater. George B. Thomas says, “The attribution method depends on what you’re measuring: Single-touch attribution tells you where a customer started, and multitouch attribution models... [Read more]

Storify: 98% More Engagement With No Monthly Fees #ad

Tim Verdouw has just released Storify to create interactive content for your marketing. 78% of customers prefer getting interactive content over traditional marketing methods. That means that every business owner, including you and your clients, needs interactive content to get a maximum audience involvement with their offers. The traditional ways... [Read more]

SEJ Features 20 GA4 Migration Resources

The Google Analytics 4 analytics service enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Kristi Hines has published an article featuring 20 resources for Google Analytics 4 migration. She says, “The following GA4 resources should help ease the forced migration from Universal Analytics... [Read more]

Marketing in the Post-Great Reset Era: Thriving Amidst Change and Uncertainty [Video]

Neil Patel has published a new video ‘Marketing in the Post-Great Reset Era: Thriving Amidst Change and Uncertainty’. He says, “The COVID-19 pandemic has been a catalyst for significant changes across various sectors, and marketing is no exception. As the world looks to recover and rebuild in a post-pandemic landscape, the concept... [Read more]

Why Being Neurodivergent Shouldn’t Stop You From Being A Top SEO [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Why Being Neurodivergent Shouldn’t Stop You From Being A Top SEO’ featuring Heike Knip. The Rank Ranger team says, “What exactly does being neurodivergent mean? And how does it impact someone’s role as an SEO? And how can you better assist someone who’s... [Read more]

Vision AI: 4K & 8K AI Video and Image Creation App #ad

Vision AI, just released, creates a wide range of videos and images: ➤ Text-to-Video, ➤ Vision Videos, ➤ Image Talking Videos, ➤ Incredible Graphic Arts, ➤ Age Changer Videos, ➤ AI Text Paint Images, ➤ AI Hair Styler, ➤ AI Image Unblur, ➤ Multi Image Subject Generation, ➤ Human Instructions Editor, ➤ AI Illustration, ➤ Pointing... [Read more]

Building A Future-Proof SEO Strategy

A well-planned SEO strategy is very important in business growth. It helps you achieve desired traffic and convert them into customers. Search Engine Journal’s VIP contributor Kevin Indig has published an article on building an SEO strategy in the age of artificial intelligence. He says, “Everyone – yes, everyone – in the tech space... [Read more]

$200M Founder Reveals Why AI Can’t Replace Top 10% Of Marketers [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers’. The HubSpot team says, “Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the... [Read more]

Email Marketing: The Ultimate Guide [Guide]

Email marketing is still one of the most important digital marketing strategies, with a high ROI and the ability to reach a large audience. HubSpot has published ‘Email Marketing: The Ultimate Guide’ highlighting email marketing success strategies. Christina Perricone says, “Email marketing remains a powerful tactic to: Build relationships.... [Read more]

AI Prodigy: How to build your automated YouTube channel #ad

AI Prodigy was just released. This training shows you how to generate a truly passive income on YouTube. If you are like most people and hate the thought of recording videos of yourself and uploading them to YouTube, there is another way. Trevor Carr and his partners checked out the current Artificial Intelligence applications and found there was... [Read more]

Content Marketing Tips for SMBs: The Best Strategy [Video]

Semrush has published a new video ‘Content Marketing Tips for SMBs: The Best Strategy’ highlighting useful content marketing tips. The Semrush team says, “Even small businesses need a good content marketing strategy. But with all the work you already do, how do you go about creating one? The good news is that there is a way, and it’s... [Read more]

The Ultimate Guide to Content Creation [Guide]

HubSpot has published ‘The Ultimate Guide to Content Creation’ featuring useful content creation tactics. Christina Perricone says, “Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website,... [Read more]

Pinterest Marketing: How To Use Pinterest To Promote Your Business [Video]

HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ sharing useful Pinterest marketing tips. The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world... [Read more]

ClickAIbank: ClickBank Affiliate Sites That Rank Themselves #ad

ClickAIbank is live now. It creates Premium ClickBank Affiliate Sites in 3 easy clicks. It currently is available for special launch pricing which ends next week.... [Read more]

Simple Tips to Combine Your SEO and Social Media Strategies [Video]

Neil Patel has published a new video ‘Simple Tips to Combine Your SEO and Social Media Strategies’ sharing useful marketing tips. He says, “In today’s digital landscape, it has become increasingly important for businesses to have a strong online presence. Two key components of a successful online strategy are search engine optimization... [Read more]

CMI’s Must-Have Checklist for Content Creation

A well-planned content creation and promotion strategy takes the guesswork out of execution so creative content can flourish. Content Marketing Institute contributor Ahava Leibtag has published an article featuring a five-point checklist for creating valuable content. She says, “The checklist defines valuable content using five benchmarks: 1.... [Read more]

Keys to Driving Growth with an On-Demand Strategy, July 13 [Webinar]

Audiences today consume content on their terms and on their timeline, not ours. That’s why it’s essential to have on-demand strategy that makes your best digital experiences easy to find and personalized for every audience. Content Marketing Institute is hosting a webinar ‘Keys to Driving Growth with an On-Demand Strategy’ on Wednesday,... [Read more]

TubeRushr YouTube Shorts builder Launch Sales ending #ad

YouTube Shorts are popular with millions of viewers daily (including your editor. We sometimes get sidetracked when we should be edutubg this newsletter.) But the news of how popular Shorts are doesn't seem to have penetrated the online marketing community. Hardly any marketers (especially, small marketers) are using them.... [Read more]

Diversify Your Content Strategy [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Diversify Your Content Strategy’ featuring Azeem Ahmad. The MOZ team says, “Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right... [Read more]

Guide to Making Money As A Copywriter

Copywriting is a creative profession that pays well. To be successful as a copywriter, you need to keep polishing your writing skills leading to better engagement. Copyblogger contributor Tim Stoddart has published an article featuring useful information on making money as a copywriter in 2023. He says, “Below we’ll discuss some of the most... [Read more]

How to Steer Around Economic Uncertainty [Answered]

Content Marketing Institute has published a new video ‘How to Steer Around Economic Uncertainty’. The CMI team says, “The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose. Conflicting predictions on ad spend growth have brands rethinking their marketing budgets for the second... [Read more]

KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023, July 26 [Webinar]

The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks. Search Engine Journal is hosting a webinar ‘KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023’ on Wednesday, July 26, 2023, at 2.00 pm ET. The SEJ team says, “On July 26, join Conductor’s... [Read more]

Copywriting Techniques for Better Email Engagement

Email engagement is the measurement of how subscribers interact with your email marketing campaigns. This includes metrics such as open rate, click-through rate, and conversion rate. AWeber contributor Kaleigh Moore has published an article featuring eight techniques to improve email engagement. She says, “Here are a few email copywriting best... [Read more]

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