Email marketing is a proven strategy to grow your business. You can take your email marketing to next level by creating unique content for it.eMarketer is hosting a webinar ‘Dynamic Content for More Personalized Emails’ on Wednesday, July 29, 2020 at 2.00 pm ET.The eMarketer team says, “Join Rachel Boyles, product marketing manager at Salesforce,... [Read more]

Regular social media audits can help you identify gaps and gain clarity on how your business is performing across your social media networks.FALCON’s Sandra Busch has published a 5-step guide to performing a social media audit.Busch says, “A thorough assessment of your organization’s social media presence and performance will help you:Develop... [Read more]

Salesforce has published a new e-book ‘The 5 Productivity Secrets of Successful Salespeople’ to help you learn ways to boost your sales.The Salesforce team says, “Did you know that the average salesperson spends only one-third of their day selling? Find out how you can supercharge your sales team’s productivity with this e-book:... [Read more]

Your content has to be optimized for search engines to gain maximum output. By optimizing your website for for search intent you can get more relevant/qualified traffic.Jeff Bullas has published a useful article on why you should focus on search intent is the for SEO and content marketing success.Bullas says, “Better website optimisation for... [Read more]

Your social media marketing process requires continuous monitoring and improvement. By identifying and monitoring important social media metrics, you can drive desired results.FALCON’s Veena Ramakrishnan has shared five essential social media metrics that you need to measure.Ramakrishnan says, “In this article, we’ll go over the 5... [Read more]

Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers.To make this ad format better, Google has added three new features to it.The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers.... [Read more]

The COVID-19 pandemic has fostered the need for going digital for most organizations. When it comes to making sales, digital is the way out.Darshan Kantak , Google’s Vice President for Ads Product Management, has shared three useful ways to help you grow your online sales.Kantak says, “We’re focused on helping you influence the hundreds... [Read more]

Chris Long of Go Fish Digital has published an article about the company’s ‘SEO ROI Calculator’. You can use this calculator to find the average conversion rate of your site with certain inputs.Long says, “You can use our SEO ROI calculator to better estimate the value of SEO for your website.To use the SEO ROI calculator,... [Read more]

MOZ has announced the launch of ‘Moz API for Google Sheets’. With this add-on, users can gather Moz URL metrics without using code directly in a Google Sheet.David Sottimano says, “In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to... [Read more]

Customer testimonials turn out to be a great asset for your business. They can help you to inform your visitors about your existing customers and their feedback.The concept of testimonial link building is using a positive comment from customers that have used your service or product and featuring them on your website.Search Engine Watch contributor... [Read more]

Web Push Notifications or Browser Notifications are notifications that your website visitors can opt-in to receive and stay updated without installing your app.ClickZ has published a new white paper titled ‘The Ultimate Guide To Web Push Notifications’.Download this whitepaper to learn:Basics of web push notifications: how do they work,... [Read more]

Sprout Social has published a free checklist ‘What’s Next for Your Social Strategy as Businesses Redefine Their New Normal’ to help marketers create new social media marketing strategy.The Sprout Social team says, “Every marketer knows the value of being flexible and willing to adapt when it comes to social media marketing. To keep... [Read more]

Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services.Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns.Aboulhosn says, “We see the terms... [Read more]

When it comes to content creation and marketing, its length is one of the crucial elements to watch for. With short an to the point articles, you can create content that helps your audience and saves their time too.Ahrefs’ Joshua Hardwick has shared an article with some useful tips on deciding your blog post length.Hardwick says, “In... [Read more]

Keyword research is the process of looking into what users type into search engines to find what they’re looking for. Effective keyword research helps you to identify right keywords for improving your search engine rankings and grow website traffic.To help you strengthen your keyword research, Rank Ranger’s Carolyn Lyden has shared some useful... [Read more]

Content creation is a creative process. To make your content stand out, you need to see that it is helpful to your audience and adds some value to the existing knowledge.To help you make your content development process flawless, Content Marketing Institute’s An Gynn has shared 15 content development mistakes you should avoid.Gynn says, “Too... [Read more]

According to the recent ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on demand – NOT LIVE. The on demand webinars allow your audience to watch and benefit at their convenience.Content Marketing Institute is hosting a webinar ‘How to Build an On-Demand Webinar Strategy’ on Wednesday July 22, 2020 at 2.00 pm EDT.The... [Read more]

By using relevant images that match with your text, you can grow your website traffic from search engines.SEMrush contributor Melissa Fach has shared seven useful tips to help you increase traffic with images. Fach says, “Image SEO isn’t something that should be ignored, and in this guide, we will walk you through the steps you... [Read more]

Rank Ranger has published a new episode of The In Search podcast ‘Chasing Google’s Algorithm & SERP Feature Trends’ featuring Dr. Pete Meyers of MOZ.Listen to this podcast and learn:Why analyzing Google’s algorithm updates are even more complex than many thinkWhy SERP feature trends play an important role in SEOHow to... [Read more]

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