You need technology combined with creativity to stand out in the crowd. With right use of technology you can reach your target audience and present the most appropriate offers to them. With the wider adoption of smartphones, apps have an important place in your marketing now. Social Media Examiner’s Lisa D. Jenkins has shared 23 valuable... [Read more]

Customer data is one of the most essential elements in your business. It helps you to create and execute marketing campaigns after performing a thorough analysis. In the coming year you can strengthen your marketing efforts by following Google and making these three resolutions for accurate measurement in 2020. Avinash Kaushik says, “People... [Read more]

The search engine optimization strategies need constant update so that you can cope with the changing search algorithms. The new year is almost here and by knowing how the SEO could change, you can better prepare to face the situation. iPullRank contributor Aleks Shklyar has shared five SEO predictions for 2020. Shklyar says, “Though... [Read more]

There are several tactics you can use to get links to your websites. Many a times marketers are tempted to buy links for improve the SEO performance of their sites. Neil Patel has published a video ‘How to Build Backlinks Without Paying for Them’ to help you create backlinks without spending money. Patel says, “Look, if... [Read more]

Live video for marketing is no longer a novelty. Live video strategy helps you to engage your viewers better than any other social media formats. Social Media Examiner CEO Michael Stelzner has published a new video ‘How to Get Started with Live Video’ featuring Luria Petrucci. Stelzner says, “Does the thought of using... [Read more]

By 2020, approximately 82% of consumer internet traffic will come from videos. Video is an essential element in your marketing mix. It helps you to reach out your target audience via different channels and plays an important role in influencing them. Impact contributor Shandia Drummond-Butt has shared 31 statistics that will help you to improve... [Read more]

You need to try different tactics to get more backlinks. Creativity and authenticity of content are two parameters to influence the Internet audience. Impact contributor Melanie Moore has shared five tactics to boost your link building efforts in 2020. Moore says, “If done successfully it can really improve your rankings and drive traffic,... [Read more]

Content creation is an important element when it comes to promotion of your products and services. By publishing content in various forms you can spread awareness about your brand. Impact’s Marc Amigone has shared five ways to motivate your sales team to create new content. Amigone says, “Here are five lessons I’ve learned... [Read more]

You can grow your business with the help of accurate and targeted marketing measurement. It helps you to improve revenue for your business. Marketing Week team has shared seven steps to improve your marketing measurement process. MW team says, “In a series of articles this year, Marketing Week and Neustar have joined forces to advise... [Read more]

The new year is here and it’s time to prepare your tools and strategies to further grow your marketing performance. To help you prepare a marketing to-do list for 2020, Marketing Week’s Russell Parsons has shared some useful tips. Parsons says, “From standing up and being proud of marketing as a career, to turning back to insight... [Read more]

By understanding psyche and thinking process of your target audience, you can take decisions to prompt them to take desired actions. The study and understanding of the neuroscience can help you to do it effectively. Social Media Examiner contributor Michael Stelzner has published a podcast ‘Neuroscience and Marketing: How People Make Decisions’... [Read more]

The way Facebook bots allow you to simplify your marketing tasks on Facebook, you can use Instagram bots to perform your daily Instagram tasks such as liking, commenting, and following, without lifting a finger. Jeff Bullas has published an article highlighting some important information on Instagram bots. Bullas says, “One of the... [Read more]

Data analysis is a crucial step in your business growth. Google Analytics is one of the best platforms to analyze your customer data and take appropriate decisions. PPC Hero contributor Briana Ogle has published an article highlighting Google Analytics features analyzing your data. Ogle says, “Being able to effectively analyze your... [Read more]

To grow your business it is extremely important to drive more audience to your website and prompt them to take a purchase decision. Satisfying customer experience can play vital role in this process. Search Engine Journal team is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday, January... [Read more]

Link building is one of the most important strategies to score high in search engine marketing. It enables you to establish your web property as an authentic source. Search Engine Journal contributor Jeremy Moser has shared three ethical link building strategy for 2020. Moser says, “How do you build links in an ethical manner that positively... [Read more]

Marketing attribution technique allows you to analyze the impact of their marketing strategy on sales and marketing performance. The attribution report shows them a customer’s journey from beginning to the point of conversion. HubSpot contributor Rachel Leist has published an article on marketing attribution and ways to report it. Leist... [Read more]

Analytics helps you to better understand the performance of your campaigns and their results. However, it is accuracy of your data and analytics that plays the crucial role. MOZ team has published a new Whiteboard Friday video ‘Actually Accurate Analytics’ featuring Ruth Burr Reedy. MOZ team says, “Clean, useful Google Analytics... [Read more]

By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Thursday,... [Read more]

Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To... [Read more]

Data has become the central element of today’s marketing strategies as it enables you to plan execute your marketing campaigns with accuracy. Big Data offers great opportunities—and huge dangers. How can you navigate toward the benefits while avoiding the hazards? In short, the key is management insight and discipline.Jonathan Byrnes, MIT MarketingProfs... [Read more]

To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience. To help you improve your content accessibility, Content... [Read more]

2019 is about to end and we are entering into a new year. By knowing the thoughts and ideas of people associated with this domain we can plan and improve our marketing efforts. Think with Google’s Brianne Janacek Reeber has shared 10 marketing pearls of wisdom on marketing to help you improve your own. Reeber says, “Below are... [Read more]