Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. Digital Mantis, Inc. contributor David Vanhee has published a 10-step guide for smooth migration and a futureproof... [Read more]

Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal... [Read more]

Social Media Examiner has published a new video ‘Twitter Updates: Audio, Ads, Tweet Edits, and More’ explaining recent Twitter updates. Watch this video o explore Twitter changes with Social Media Examiner featuring Jerry Potter with Madalyn Sklar. Social Media Examiner  [Read more]

WP Toolkit Theme Suite Bundle is a “Black Friday in Summer” special WordPress deal – Get all 4 of these top-selling WP Themes for a one-time massive discount. Quick summary of the themes you are getting: Covert Shirt Store – Your level of artistic skills doesn’t matter. Now, you have a chance to get involved with the custom... [Read more]

Neil Patel has published a new video ‘7 Nifty Marketing Tactics to Deploy Now’ seven nifty marketing tactics. He says, “Seven nifty marketing tactics to deploy now. You heard of all the standard marketing tactics like SEO and paid ads, or even using email marketing. But everyone’s already doing that. And if you’re not,... [Read more]

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. HubSpot contributor Karla Hesterberg has shared 21 of landing page design examples... [Read more]

A content marketing plan is a strategic roadmap that businesses use to organize, execute, and track their content marketing strategy over a given period. HubSpot has published a new video ‘Create A Content Marketing Plan In 15 Minutes’ explaining the process of creating a marketing plan. The HubSpot team says, “Are you content mapping... [Read more]

Twilio is a major site for building customer relationships. 10 ways to enhance interaction with Twilio tells you how to use it for your best advantage. Read it; implement it; and if your business is using Twilio, you will see the difference these insights can make. But, even more, you can use 10 ways to enhance interaction with Twilio: in another way.... [Read more]

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical locations of a business. Search Engine Journal contributor Alex Macura has published an article featuring 13 local marketing strategies that work in 2022. He says, “Digital and social media marketing are the most crucial parts... [Read more]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “To help you plan SEO campaigns and make the most of your budget, each chapter of this ebook covers: The claims about each element of SEO. The evidence about that element’s status as a ranking factor. Our... [Read more]

MOZ has published a new Whiteboard Friday episode ‘How to Find Your Real SEO Competitors’ featuring Lidia Infante. The MOZ team says, “Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the... [Read more]

Joshua Zamora, the creator, says it is the best, done-for-you lead-gen app on the market because it bypasses the gatekeeper and puts you directly in-touch with the decision maker. With LeadValet, you get full access to all the clients you’d ever need at the push of a button..... [Read more]

Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The... [Read more]

You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. VWO is hosting a webinar ‘Using customer data as a fuel for personalization’ on Tuesday, August 30, 2022. The VWO team says, “Which data are you going to use to ensure that engagement and... [Read more]

Content creation is at the heart of your social media marketing. By creating content that appeals your audience, you can drive more sales. Watch Social Media Examiner’s latest video ‘Creating Viral Content for Instagram and TikTok’ to help yourself create better content. The SME team says, “Are you using TikTok or Instagram for... [Read more]

PicMotion is a Windows application that allows your to easily turn an image into a video with just 1 click. You are getting giveaway rights in addition to your rights for personal use. You will be able to use this software as as lead magnet, as a bonus for other products, as a download in a membership site you run, and any other gift you can think of..... [Read more]

A successful SEO strategy can be built with a blend of several elements. Video content can be one of them. Search Engine Watch contributor Ann Smarty has published an article featuring four ways video marketing can help you improve your SEO strategy. She says, “Well, we don’t know everything about Google’s ranking signals, so we cannot be... [Read more]

Video remains at the heart of your marketing. With multiple channels being used, one of the most common marketing formats is video content. Digital Marketing Depot has published ‘The Pulse on Professional Video: 2022 Trends Report’ featuring major video marketing trends for 2022. The DMD team says, “Download this video trends report... [Read more]

SEO is everywhere. To grow your e-commerce sales during the upcoming holiday season, it’s time to sharpen your SEO. Search Engine Land contributor Danny Goodwin has published an article featuring five e-commerce SEO trends you need to know for the 2022 holidays. He says, “The insights are based on tracking 6,000 ecommerce keywords in 10... [Read more]

VidZura makes it easy to make eye-catching videos like a pro. It is a collection of marketing video templates that you load into PowerPoint to create Hollywood-style Videos. The difference between ordinary videos and cinematic videos is only a few clicks..... [Read more]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Marketplace Marketing, Management, & SEO Tactics’ featuring Ryan Lee. Loren Baker says, “Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach. In this episode of the SEJ Show, I... [Read more]

Starting your blog can be both an exciting and a tiresome experience. But with a right plan, you can make it successful. To help you with this, Copyblogger’s Brian Clark has shared a 3-step blueprint for a brilliant blog launch. He says, “This strategy does not require you to have an existing audience to use as a springboard. In fact, I’m... [Read more]