Tuesday, February 25, 2025
Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential.
Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting... [Read more]
From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey.
Adweek is hosting a webinar ‘Data-Driven Conversations That Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET.
The Adweek team says, “Discover an integrated approach to break down siloes between... [Read more]
Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency.
The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete... [Read more]
The introductory MovieReelAI webinar is scheduled for 10:00 AM NY time today. It promises insights into using AI to build a prosperous business with videos. You won’t want to miss.
Get ready to learn how AI-driven video creation can transform your content strategy and significantly boost your earnings.
If you haven’t already claimed your seat,... [Read more]
TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences.
HubSpot has published an article featuring the TikTok content trends to watch... [Read more]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Grok 3 vs GPT-o1: Which Is Actually Better?’.
The HubSpot team says, “What if everyone had access to human-level intelligence for... [Read more]
Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinder’.
The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to... [Read more]
"Cloudflare 301" shows you how to use Cloudflare, the freemium website security and speed solution. You need to use Cloudflare to stand between your website and your end users. It's available at no charge and keeps scammers from taking over your site.... [Read more]
This is a reminder for the Adweek webinar on February 26, 2025.
According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology.
Adweek is hosting a webinar ‘A... [Read more]
In today’s modern digital advertising landscape, measuring the incremental impact of your marketing spend remains a challenge. And traditional methods, such as econometric models or geo-tests, often lack precision when connecting campaigns to key performance metrics.
MarketingProfs is hosting a webinar ‘How Indeed Uses Snowflake Data Clean... [Read more]
Watch the exclusive MOZ POD podcast episode ‘How to Build a Successful SEO Consultancy’.
The MOZ team says, “Chima Mmeje, Senior Content Marketing Manager at Moz, sits down with Luke Carthy, to explore strategies for becoming a successful SEO consultant. With expertise in CRO, analytics, and SEO, Luke brings insights for gaining C-suite... [Read more]
Complyfi introduces an advanced consent management platform, tailored for enterprises and marketing agencies overseeing compliance across numerous clients or websites.... [Read more]
This is a reminder for the Optimizely webinar on February 26, 2025.
Offering great digital experiences means creating seamless, engaging, and user-friendly interactions across websites, apps, and online platforms. By focusing on intuitive design, fast performance, and personalized content, businesses can enhance customer satisfaction, build trust, and... [Read more]
Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’.
Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them?
You might build great landing pages for different customer types, but visitors have their own plans.
They Google... [Read more]
Search Engine Journal is hosting a webinar ‘High-Quality Conversions: How To Optimize Your Website & Boost Growth’ on Wednesday, March 13, 2025, at 2.00 pm ET.
The SEJ team says, “Ready to turn your site into a powerful growth engine in 2025?
Join us as we unpack the strategies top brands use to optimize their sites... [Read more]
DFY Super Affiliate is the solution to a problem many digital marketers have, particularly beginners: they are faced with overcomplicated systems that don't deliver results.... [Read more]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’.
The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and... [Read more]
TikTok SEO involves optimizing videos with relevant keywords, hashtags, and engaging content to improve visibility in search results. By leveraging trends, captions, and user behavior, creators can enhance discoverability and reach a wider audience.
The latest ‘HubSpot Marketing’ video is titled ‘TikTok SEO Tutorial – Optimize... [Read more]
Conversion-centered landing page design focuses on guiding visitors toward a specific action using compelling visuals, clear CTAs, and minimal distractions. Strategic elements like urgency, social proof, and persuasive copy enhance engagement and boost conversions.
HubSpot contributor Oli Gardner has published an article featuring seven principles of... [Read more]
InstaRocket AI, the latest AI-based tool for online marketers, specializes in creating Instagram Reels in seconds. Using this new tool to create captivating reels is as simple as 1-2-3... [Read more]
Leveraging behavioral data for search helps refine algorithms by analyzing user interactions, preferences, and engagement patterns. This enables more personalized search results, improving relevance and user experience.
MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’ featuring... [Read more]
Digital advertising in 2025 is driven by AI-powered personalization, privacy-focused strategies, and immersive formats like AR and interactive ads. Brands prioritize data-driven insights and omnichannel approaches to maximize engagement and conversions.
The latest ‘Exposure Ninja’ video is titled ‘How Digital Advertising Works... [Read more]
Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’.
The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However,... [Read more]
MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST.
The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s a high-precision tool for B2B marketers who know how to use it. But because... [Read more]
Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’.
The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However,... [Read more]
Neuro-Linguistic Programming (NLP) is a psychological approach that explores the connection between language, behavior, and thought patterns to enhance communication and personal development. It is widely used for self-improvement, therapy, and achieving success by reprogramming limiting beliefs and habits.
Social... [Read more]
