By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. MarketingProfs is hosting a webinar ‘Three Ways Marketers Bring Sales Content... [Read more]

Pay-per-click (PPC) advertising is a type of internet marketing that allows businesses to pay a fee each time someone clicks on their ad. PPC is important because it provides businesses with real-time control over their ad spend, ad targeting, and ad copy. This allows businesses to optimize ad performance to improve returns. Search Engine Land contributor... [Read more]

The latest Digital Marketing Institute podcast is titled ‘2024 Trends in Digital Marketing’. Will Francis says, “Yes – it’s that time. For our most popular podcast of the year! We’ve asked 6 of our experts what they’re looking out for in 2024 in digital marketing. AI is of course the main focus, but we get to... [Read more]

You have less than 24 hours to sign up for the Yellow Brick Formula live 5-day masterclass. The Yellow Brick Formula 5-Day Sprint closes its doors at midnight, and there are limited seats. This 5-day live training sprint is designed to get your new online business all set up and rolling. It’s a business that doesn’t require products, services,... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Four Constraints That Fuel Deeper Creative Output’ featuring Andrew Davis. The SME team says, “Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new. “With ChatGPT, all of a sudden everyone is like, ‘AI... [Read more]

Copyblogger has published the latest podcast episode ‘What is the secret to writing high-performing content online?’ featuring Nicolas Cole. The Copyblogger team says, “In this throwback episode of the Copyblogger Podcast, Tim interviews Nicolas Cole about the secrets of writing high-performing online content.” What is the secret... [Read more]

FaceSwap uses powerful AI technology that enables you to change any face on any video or image (newly created & pre-existing), opening the door to unlimited actors, real, animated, and even toons - for your videos and images.... [Read more]

Content Marketing Institute’s webinar ‘How to Increase Your Content Maturity Level and Prove ROI’ is available on demand. The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program... [Read more]

The Content Marketing Institute (CMI) is a global organization that provides education and training in content marketing. CMI’s mission is to advance the practice of content marketing through online education and in-person and digital events. The CMI contributor Kim Moutsos has published an article featuring 10 popular articles published by Content... [Read more]

As we look ahead to 2024, there are several emerging digital marketing trends that marketers should keep an eye on to stay ahead of the game – none bigger than Artificial Intelligence. Digital Marketing Depot has published a new white paper titled ‘2024 AI Trends for Digital Marketing’. The DMD team says, “In this white paper, MoreVisibility highlights... [Read more]

AIFunnels was created based n this fact: Almost every successful online business owner you have heard of owns at least one funnel. This is the secret of many top marketers like Russell Brunson, Tony Robbins, Dean Graziosi, Anik Singal, Robby Blanchard, Paul Ponna, Todd Gross & So Many Others ...... [Read more]

HubSpot has published a new video ‘What Entrepreneurs Can Learn From Native Deodorant’. The HubSpot team says, “This video explores how Native leveraged a simple consumer frustration into a multi-million dollar business, offering invaluable lessons for marketers and SMBs. Discover the strategies behind effective brand... [Read more]

HubSpot has published the latest episode of ‘We Filmed 131 Episodes In 1 Year… Was It Worth It?’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) look back at 2023 and the nine new philosophies they’ve picked up after 131 episodes of MFM. “ https://www.youtube.com/watch?v=0-_DpXtdCT0       HubSpot  [Read more]

Search engine optimization (SEO) is a set of techniques that improve a website’s ranking in search engine results. Practical Ecommerce contributor Ann Smarty has published an article featuring 10 do-it-yourself SEO tips to save money. She says, “Here are my top 10 do-it-yourself SEO tips, including related ChatGPT prompts. 1. Research Keywords Keyword... [Read more]

TrendsHunter AI is built on cloud technology. This software uses the power of hot, trending content and makes it available for your use.... [Read more]

In the face of current economic headwinds and tightened budgets, bold ideas often take a hit—even as marketers are urged to scale their efforts. Adweek is hosting a webinar ‘Scale Your Campaigns Without Sacrificing Creativity’ on Thursday, January 25, 2023, at 1.00 pm EST. The Adweek team says, “Unlock proven strategies for scaling... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Google Just Kill Email Marketing?’. The HubSpot team says, “We can’t have nice things. We’ve abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Optimize Agency Marketing With AI’ featuring Cathy McPhillips. The SME team says, “Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? Discover how to leverage AI tools to... [Read more]

A product landing page is a standalone web page that aims to persuade visitors to take action on a product-related offer. AWeber has published ‘Product landing pages: a step-by-step guide to boosting sales’. Rhonda Bradley says, “Think of a product landing page as your digital salesperson, dedicated to converting visitors into paying... [Read more]

Consumers in 2023 are web-savvy, discerning, and on-the-go. Successful ecommerce checkouts reflect the realities of today’s buyers. Practical Ecommerce has made available replay of its webinar ‘7 Steps to Checkout Success’. The Practical Ecommerce says, “In this 25-minute presentation, we’ll describe the critical components... [Read more]

A website audit is a marketing-focused analysis of all the factors that affect a website’s search engine visibility. It can help determine whether a website is optimized to achieve traffic goals and how it can be improved. Semrush contributor Yannick Weiler has published an article featuring a proven checklist to perform a website audit. She says,... [Read more]

MOZ contributor Emilie Martin published an article featuring Whiteboard Friday episodes that rocked the industry in 2023. She says, “In case you missed them, here are the top 10 episodes from this year! 1. The Ultimate Low-Hanging Fruit SEO Strategy with Aleyda Solis We all know that we want to maximize our chances for success in SEO. With... [Read more]

Chatbots are a form of digital marketing that can be used to collect leads, answer customer service questions, and promote products. They can also be used to automate marketing and sales funnels by providing answers to product or service questions. Search Engine Journal contributor Ludwig Makhyan has published an article comparing ChatGPT, Bard and... [Read more]

In recent days, the Federal Trade Commission took action against Anik Singhal and his company, Lurn, who have been mentioned in IM NewsWatch in the past. This case shows how carefully the FTC looks into the online marketplace. This should serve as a warning to all online marketers. The FTC team says, “The FTC’s complaint charges that Lurn... [Read more]

Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s... [Read more]