An effective SEO strategy can improve your company’s marketing strategy and digital presence. It can also lead to increased organic traffic and website clicks. Search Engine Land contributor Marcus Miller has published an article featuring four pillars of an effective SEO strategy. He says, “The four key areas of SEO that site owners need... [Read more]

AWeber has published a new video ‘Keep your email consistently beautiful and readable’ featuring useful tips to make your emails attractive. The AWeber team says, “Message Themes brings all your design options into one convenient spot, making it easier than ever to manage how your email looks. It’s never been simpler to make sure... [Read more]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘3 Business Ideas You Should Start in 2024’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) are joined by Anthony Pompliano about what secret sauce makes for the most successful investors,... [Read more]

ChatGorilla, which has just been announced, is an AI tool designed to assist in a wide range of marketing tasks. Chat Gorilla uses over 1,000 prompts to help create effective marketing campaigns and provides solutions for queries related to marketing asset creation. It’s aimed at various business sectors including small business owners, entrepreneurs,... [Read more]

Inbox deliverability is the percentage of emails that reach a recipient’s inbox without being blocked by spam filters or other email security measures. Digital Marketing Depot has published a new white paper titled ‘Demystifying Inbox Deliverability Changes Coming in 2024’. The DMD team says, “Starting in February 2024, Google... [Read more]

Analyzing user behavior can determine the best-performing content and provide recommendations to improve it. According to LinkedIn, AI tools will become more adept at creating and optimizing content in 2024. MOZ contributor Chima Mmeje has published an article featuring 2024 SEO and content trends. She says, “This article prepares you for the... [Read more]

Copyblogger has published the latest podcast episode ‘Building a Business and 3.5+ Million Follower Audience’ featuring Kevin Espiritu. The Copyblogger team says, “In this episode, Tim Stoddart sits down with Kevin Espiritu aka “Plant Daddy.” They discuss the importance of soil health and the alarming state of our soil... [Read more]

PLR Funnel Mastery/ Opt-in Funnel Creation is today’s MyNams December Deal, available until midnight. This shows you how to build a funnel that not only builds your email list (the main purpose, of course), but also adds the first product offer so that your list building efforts – including paid advertising – are self-funding, because... [Read more]

Instagram video ads are sponsored videos that businesses can post on the platform to promote their products or services. Search Engine Land contributor Mauricio Perdomo has published an article featuring three Instagram video ad tips to captivate your audience. He says, “Below are key strategies for developing compelling Instagram video ads that... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering... [Read more]

Navigating the digital marketing landscape is an intricate process, with the key to success lying in striking the right balance for maximum impact between paid media and organic reach. Nowadays, businesses must find harmony between these two strategies to create a robust and sustainable online presence. So, let’s go over the nuances of paid media... [Read more]

Longtime readers of IM NewsWatch will welcome Healthy New Year PLR, the latest authoritative medical content from Dr. Loy Puckett, MD. Every few months, Dr. Loy takes time from his medical practice to write a package of medical wisdom in a particular area and offer it to marketers who are working in the health and wellness niche. As the new year approaches,... [Read more]

An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs,... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 5 Biggest Marketing Opportunities For 2024’. The HubSpot team says, “Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive... [Read more]

The 2024 marketing will be dominated by social media managers who embody human connection, authenticity, and a pulse on high quality. Search Engine Journal contributor Shelley Walsh has published an article featuring social media marketing predictions for 2024. She says, “Social media has seen interesting changes recently. The dramatic changes... [Read more]

SiteGenius AI is for you if you want to get paid to build AI-generated sites while ChatGPT does 100% of the work.... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Clearly Convey Your Marketing Value to Your Boss or Clients’ featuring JJ Reynolds. The SME team says, “Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? Explore... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust &... [Read more]

Digital marketing today is inevitable for businesses. In 2024, it may get more complex as new technologies and platforms emerge. Content Marketing Institute has published an article highlighting the future of marketing. The CMI team says, “As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck... [Read more]

If you want to create mesmerizing explainer videos easily, ToonReel can do it for you. It's especially helpful if you lack the skills and time. This new app lets anyone make stunning animated explainer videos in just 3 steps... [Read more]

With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January 17, 2023, at 1.00 pm EST. The Adweek team says, “Prepare for the... [Read more]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers’. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and... [Read more]

Google Search Central has published a new video answering the question ‘Can my site publish content in both HTML and PDF?’. The GSC team says, “In this episode of #AskGooglebot, Corina Burri asks if publishing content as both HTML and PDF is a good SEO strategy. Watch along as John Mueller discusses tips and tricks to help Google Search... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Develop a Frictionless Client Service Experience’ featuring Sean Albertson. The SME team says, “Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes?... [Read more]