Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort. Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’. Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword... [Read more]

The Google Ads team has published ‘Optimize your Display campaigns’, an official guide to display campaigns. The Google team says, “Reaching the right customers is essential to every advertiser’s success. With Display campaigns, advertisers can serve engaging, relevant ads while customers browse websites, apps, and Google-owned properties... [Read more]

Lumar has published a new e-book ‘2023 SEO Strategy Guide: Trends to Watch This Year’ listing the key SEO trends for the year 2023 and strategies to achieve SEO success. The Lumar team says, “For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in... [Read more]

There are just a few hours to go until the 123 Profit Live Event: The Commission Masterclass kicks off. In this webinar, where Aidan Booth is going to reveal the secret he and his team use to scale their marketing campaigns to $100K+/month with breakthrough automation and advanced AI Software. …and how you can do it too using can use his “Secret... [Read more]

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. HubSpot contributor Clifford Chi has published an article highlighting 15 of the best A/B testing tools for 2023. He says, “Before we jump into the top A/B testing tools,... [Read more]

Your SEO success depends on several elements including keyword research, quality content, and right optimization strategies. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner... [Read more]

Leadono allows you to capture names and email addresses, with a touch or click, from Facebook, Twitter, LinkedIn, Gmail, Yahoo, Microsoft, Apple, and the biggest eCommerce company on the planet – Amazon. This clearly would be a premium list of prospective customers, from the most successful online merchants ever. They are much more likely to buy... [Read more]

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. MarketingProfs contributor Vin Turk has published an article featuring three predictions for B2B marketing in 2023. He says, “Here are my... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketing and AI for Streamlined and Strategic Communications’ featuring Peter Prodromou. George B. Thomas says, “AI is just an algorithm, after all. “Everybody is going to shop at Amazon because they have the best algorithm, and there may or may... [Read more]

In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. MarketingProfs is hosting a webinar ‘Supercharge Your Strategy With Content Syndication’ on Thursday, January 26, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient... [Read more]

James Renouf and Dave Espino just released High Ticket AI. Anyone can use the power of AI (Artificial Intelligence) to build or enhance their online business, according to Renouf. Whether you are a beginner online or a seasoned professional, this is for you. It levels the playing field. Renouf says that those that use this succeed. Those that don’t... [Read more]

Continuous learning is a key to success. In marketing too, you need to keep exploring new lessons for achieving better performance. HubSpot contributor Sophia Bernazzani has published an article featuring 40+ best free online marketing classes to take in 2023. She says, “Want to learn more about brands and organizations that offer free courses... [Read more]

With improving search engine algorithms, website optimization has become more demanding for digital marketers. Search Engine Journal is hosting a webinar ‘Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence’ on Wednesday, February 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘5 SEO AI Tips to Implement Straight Away’ featuring Bastian Grimm. In this episode, Bastian shares five SEO AI tips to implement straight away, including: Content AI tools Brainstorming and timesaving Generate static imagery Generate video Prompt optimization. Rank... [Read more]

PowrSuite 2.0 just went live and it’s worth investigating. It solves many problems for an online marketer and, by replacing many other tools you would otherwise need, can save you a good deal. Click here to check it out and get access to the early-bird discount: PowrSuite 2.0. If you are the type of person who wants to... [Read more]

With today’s information overload, it is vital to present content in an attention-grabbing way. Even as a B2B company, you still need to impress your target group with content that, on the one hand, stands out from the crowd and, on the other hand, adds value. But how? With Creative Data Storytelling. Content Marketing Institute is hosting a webinar... [Read more]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Frederick has published an article highlighting six ways SEO pros use ChatGPT. He says, “Let’s look at how cutting-edge SEO pros are already using ChatGPT. Ways That SEO Pros Are Already... [Read more]

AdSense is a Google product that lets YouTube Creators in the YouTube Partner Program get paid. Search Engine Journal contributor Ben Steele has published a step-by-step article on getting started with YouTube AdSense. He says, “To become eligible for the YouTube Partner Program and start using YouTube AdSense, you need to meet a set of... [Read more]

SellingLive is an eCommerce personalization platform that lets you buy and sell on Facebook Live based on a person's comment during a Live session. It also helps you manage all aspects of any eCommerce operation and improve your sales by converting social media comments into sales.... [Read more]

A Facebook giveaway is a popular subcategory of Facebook contests. Giveaways always involve the gifting of something of monetary value to the contest winner. Hootsuite contributor Alyssa Hirose has published an article featuring seven creative Facebook giveaway ideas for 2023. She says, “Running a Facebook contest is easy enough, but there’s... [Read more]

Ahrefs has published a new video ‘Successful Affiliate Marketing Websites to Learn From’ featuring some of the most successful affiliate websites. The Ahrefs team says, “In this video, you’ll learn about some affiliate marketing websites that are absolutely crushing it. Learn how these sites get tons of traffic and generate millions... [Read more]

Semrush has published a new video featuring social media marketing tips for small businesses in 2023. The Semrush team says, “How can SMBs approach social media and really find success on various platforms out there? Brian Dean chats with Bari Rosenstein, Social Media Manager for Auntie Anne’s and Jamba, about ways to make a splash in crowded... [Read more]

Watch Neil Patel’s latest video ‘The Biggest Lie You’ve Been Told About Social Media’ to find the ways to improve your social media marketing. He says, “We’ve never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe,... [Read more]

Blogging is a creative process. By publishing quality useful content on your blog, you can continue to create a large follower base. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 blogging mistakes to avoid in 2023. She says, “Fear that you’re missing some of these elements? It’s okay! We’re here to help you... [Read more]