2022 Social Media Marketing Predictions - IM NewsWatch Newsletter, October 20, 2021

October 20th, 2021 at 7:41 am EDT


 

IM NewsWatch

2022 Social Media Marketing Predictions

Social media platforms are growing and enabling several businesses to enhance their online reach. Every year, we see newer features added to these platforms which make marketing and promotions even easy. Social Media Today contributor Andrew Hutchinson has shared 26 predictions for social media marketing in 2022. He says, “There’s certainly... [Read more]

Webinars Worth Watching: Why Nobody Attends Your Webinars and What To Do About It, October 21 [Webinar]

You win when your audience is engaged. That’s why you run webinars. But recently your audience seems tuned out. It’s not just you. It’s the firehose of crappy webinars making your audience reluctant to take the plunge on another event. Content Marketing Institute is hosting a webinar ‘Webinars Worth Watching: Why Nobody Attends Your Webinars... [Read more]

E-A-T & Link Building Guide

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018. Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’. He says, “E-A-T... [Read more]

Augment Suite: increase conversions with Augmented Reality #ad

Augment Suite lets you use (and sell) a unique service that virtually no one else is offering but every business needs. It is setting up Augmented Reality campaigns for businesses. Using Augmented Reality in e-commerce involves letting people view objects they want to buy inside their real-world environment. Until now, this advanced technology was available... [Read more]

19 Examples of Best Personal Websites

Personal websites help you project various elements. You can create a resume site, portfolio site, personal blog, and much more. HubSpot contributor Sophia Bernazzani has published an article highlighting 19 examples of great personal websites. She says, “Did you know 80% of businesses say a personal website is important when evaluating job... [Read more]

Four Ways to Reach New Audiences Using TikTok

Social media platforms give you an opportunity to enhance your online reach. By creating a strong social media strategy, you can continue to grow the reach of your business. Social Media Examiner’s Lisa D. Jenkins has shared four ways to help you use TikTok Promote to reach new audiences. She says, “After months of testing, TikTok has released... [Read more]

How to Create Better Content [Video]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better”... [Read more]

Instant Traffic App: Traffic for your site or social media #ad

Instant Traffic App is an automated system available from a single dashboard that includes everything you need to generate sales by selling other people’s products. It includes multiple commission sources. You can make money using email, Facebook, Youtube, and multiple other sources, all from the dashboard. Instant traffic is included so you can build... [Read more]

Free Tools to Improve Your Content Marketing

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target. Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools. She says, “Here are 15 of my favorite content marketing... [Read more]

10 YouTube Optimization Tips

When it comes to video content publishing, YouTube is the place. It helps you reach one of the widest video communities on the web. Jeff Bullas has shared the top 10 Youtube optimization tips for beginners. He says, “With a rise in the kind of content being published, the race for getting better rankings is becoming increasingly cutthroat. What... [Read more]

What Is Content Strategy? [Video]

Watch episode nine of Marketing Makers, CMI’s series for those who make marketing work. Watch the video to explore what a content strategy is and how you can create an effective one. Content Marketing Institute  [Read more]

Membervio: Complete membership system with no transaction fees #ad

Online Learning is the fastest growing market segment in the education industry with a surprising 900% growth since 2000. Tapping into this market gives you the opportunity to grow a substantial online business. ... [Read more]

Guide to Google’s PageSpeed Insights Reports

Search Engine Journal contributor Manick Bhan has published ‘A Technical Guide to Google’s PageSpeed Insights Reports’. He says, “PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page. Screenshot from PageSpeed... [Read more]

Complete Guide to On-Page SEO

On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page... [Read more]

Analyzing CTR As Google Ranking Factor

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says,... [Read more]

PixaStudio all-in-one design app includes 15M+ royalty-free stock multimedia items #ad

Your marketing campaigns will not do as well and you’ll end up wasting time, money and effort if you are not using outstanding attention-grabbing multimedia creative content, such as pictures, videos, and memes, such as that in PixaStudio... [Read more]

Visual Storytelling Summit, November 3-4

Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021. This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more. The CMI team says, “We’ll be featuring an encore performance of Amy Balliett’s Content Marketing World session “The Critical... [Read more]

Website Health Check: Top Technical SEO Tips & Tools, October 20 [Webinar]

A healthy website is more than just a good-looking site. As we all know, search engines like Google don’t rank websites based on appearance. Instead, they rank sites in search based on how well they are optimized. Search Engine Journal is hosting a webinar ‘Website Health Check: Top Technical SEO Tips & Tools’ on Wednesday, October... [Read more]

2022 B2B Content Marketing: The Sleeping Giant Awakes, October 20 [Webinar]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs. Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20,... [Read more]

Smart Content Profits: Type Your Domain Name, Site Title, & Subject #ad

Smart Content Profits was just released by Richard Fairbairn and his partner, Paul OKeeffe, you can create a WordPress site fully hosted on paid-for hosting. You have full control of your site and can use it for any marketing you choose. ... [Read more]

How to Make People Buy From You? [Video]

In today’s competitive environment it is difficult to persuade to take the desired action such as making a purchase. Increasing conversion rate is a common challenge that organizations are facing nowadays. In his new video, Neil Patel has shared 10 triggers that he claims can help you make people buy from your company. He says, “Don’t... [Read more]

Four Steps to Grow Your Personal Brand on YouTube

YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to... [Read more]

The ROI of SEO [Video]

MOZ has published a new video ‘The ROI of SEO’ featuring Kavi Kardos. The MOZ team says, “Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking... [Read more]

Complete Guide to Content Audits

A content audit is an SEO task in which you evaluate the current content on your website, blog, and landing pages. It helps you improve your content quality and generate more web traffic. SEOTesting.com Crystal Ortiz has published ‘The Complete Guide to Content Audits : With Reports To Run’ to help you perform content audits. She says, “Content... [Read more]

Three Ways to Boost Your Content Marketing

An effective content marketing strategy can help you reach more people online and get you an opportunity to persuade them to take the desired action. Wellspring Digital contributor Jon-Mikel Bailey has published an article highlighting three ways to boost your content marketing. He says, “Your content marketing needs a kick! It needs some spice,... [Read more]

45 Must-Have Blogging Tools and Resources

Blogging is a great way to expand your following. It helps you reach wider audience and promote your products and services. WebsiteSetup.org contributor Nick Schaferhoff has shared a list of 45 must-have blogging tools and resources for 2021. He says, “Content marketing — including blogging — costs 62% less than traditional marketing and... [Read more]

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