​You want to have a strong presence on TikTok – but you feel like you don’t have the right social assets to do so. On top of that, you’re having a tough time finding influencers that are aligned with your brand. Social Media Today has made ‘How to Design TikTok Creative that Performs’ available on demand. The SMT team says, “What... [Read more]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. MarTech is hosting a webinar ‘Make Your Marketing... [Read more]

Three years ago, AdvertSuite was released. Its purpose was to help you find out what Facebook ads will be successful in your niche before you spend any money running the ads. It was so successful that over 11, 000 copies were sold. Now there is a new version, AdvertSuite 2.0, that is being released later this week. Luke Maguire, the inventor, will be... [Read more]

Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar... [Read more]

Today’s CMOs face many challenges, from shifting their strategies to account for increasing digitalization brought on by the pandemic to communicating effectively with customers in the face of a possible recession. Adweek is hosting a webinar ‘The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies’ on... [Read more]

Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google... [Read more]

The Profit Singularity affiliate marketing system has been around for a good while now. Many of your fellow online marketers have found that it helps them grow their business. In a few days, the updated version will be released. Today, a free e-book is available to give you a good overview of how (and how well) it works so you can consider whether it... [Read more]

Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’. The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How... [Read more]

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. Search Engine Journal has published ‘The 15-Step Local SEO Guide: How To Find Hidden Opportunities’ to help you improve local SEO performance. Brian Gareth says, “Picture... [Read more]

Prospecting is the first step in the sales process, which consists of identifying potential customers, aka prospects. Social prospecting is the process of using social media to research, identify, and engage prospects. It involves commenting on, sharing, and liking content from your prospects. In short, it’s a modern approach to relationship building. HubSpot... [Read more]

Video Campaignor is being released. It's software that creates Video Sales Bots, a new type of interactive video that combines the power of AI Video Actors and Chat Bots to create life-like “Virtual Employees” that work around the clock for businesses selling their products and services for them so the owners don’t have to.... [Read more]

Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. MarTech is hosting a webinar ‘ How to Decide to Build or Buy: A Customer Data Management Checklist’ on Thursday, September 22, 2022. The MarTech team says, “The thing is, what’s best for you?... [Read more]

In August 2022, Meta announced new opportunities for targeting business customers across Facebook, Instagram, and WhatsApp. Social Media Examiner contributor Anna Sonnenberg has published the ‘B2B Facebook and Instagram Ad Guide’. She says, “The new B2B targeting options also align with Meta’s ongoing push to simplify audience segments.... [Read more]

Google Ads is the leading online advertising platform for placing ads on search engine results pages. Most Internet ad campaigns are powered by Google. MarketingProfs has published ‘A Beginner’s Guide to How Google Ads Work’. Lisa Sampson says, “Google Ads works the same way as an auction would. If you’re looking to use... [Read more]

The 2 Million Dollar Commission System is training on a particular affiliate opportunity that involves not trying to sell something (at least, not on the first engagement), but giving away something – money. When people respond, at some point in the process, you get a commission.... [Read more]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better... [Read more]

Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance. Search Engine Journal founder Loren Baker has published an article explaining PR and SEO. He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases... [Read more]

Images help websites get more traffic from search engines. Image SEO optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO. He says, “According... [Read more]

Over the years, Internet Marketing NewsWatch has published ads for a lot of video makers and editors, but ProfitShortz may be the most helpful so far. That's because a lot of online traffic is now going to short videos. The kind of videos shown on TikTok, Youtube Shorts, and Instagram Reels.... [Read more]

TikTok has changed the game for social, entertainment, marketing, and more. Its vast, highly engaged audience offers brands reach an unprecedented scale, and the ability to convert them into customers. Adweek is hosting a webinar ‘Succeed on TikTok with Creator-Led Campaigns: Mobilize Consumers Throughout the Funnel’ on Tuesday, October... [Read more]

Social media platforms play a vital role in today’s marketing processes. With the right social marketing strategy, you can continue to grow your sales. HubSpot contributor has published an article answering the question ‘Which Social Media Channels are Gaining and Losing Steam?’. She says, “HubSpot surveyed over 1,000 consumers across... [Read more]