Lead generation and capturing are two most important processes that lead your business further. With a right blend of tools and strategies you can continue to acquire new customers. Entrepreneur Magazine is hosting a webinar ‘How to Get More Clients and Followers by Tomorrow’ on Wednesday, May 13, 2020. The Entrepreneur team says, “With... [Read more]

Competitor analysis in marketing refers to assessment of the strengths and weaknesses of current and potential competitors. By evaluating your competitor strategies, you can plan your own marketing campaigns. ClickZ has published a new guide called ‘How to Do Online Competitor Analysis’ to help you perform competitor analysis. The... [Read more]

John Chow has published anew video ‘The 2020 Email Marketing Statistics You Need to Know’ to help you learn how email marketing growing in 2020. Watch this video to learn: New email marketing benchmarks for 2020.How frequently you should send emails.Average email open rates and click-through rates and ways to increase your own email... [Read more]

That’s a quote taken from the Wildfire Concepts website. Video has taken the Internet by storm. Every day many thousands of new videos are uploaded to YouTube. To that add the videos uploaded to Vimeo and Wistia, not to mention individual websites. Why? Because quality video is a great online sales tool, available 24 x 7, worldwide. Video persuades... [Read more]

Acquiring new prospects and converting them into customers is the ultimate goal of any business. You can grow your sales by re-engaging your existing customers. Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 8, 2020. The Entrepreneur team... [Read more]

Effective video marketing enables you to promote and market your product or service. With video content marketing, you can increase engagement on your social channels, educate your customers and reach more audience. Business 2 Community contributor Beth Worthy has shared five ways to create engaging video content. Worthy says, “Creating... [Read more]

Link building is the process of acquiring hyperlinks from other websites to your own site. Search engines use links to discover new web pages an to determine how well a page should rank in their results. With every search algorithm update, you need to refresh you SEO strategy. SEMrush contributor Olga Andrienko has published a 13-point... [Read more]

You really need an autoresponder for your online business. It manages all your email communications with your clients and prospective clients who have opted in for your emails. You have many choices of autoresponder, and most of them work well. The problem is that most of them also have a significant ongoing monthly or yearly fee. Now, there is an autoresponder offered by reputable marketers that has only a small one-time fee... [Read more]

An effective content creation strategy combined with search engine optimization (SEO) process can help you to improve your website visibility and increase traffic. Business 2 Community contributor Susan Gilbert has shared four SEO and website grader tools to improve your site’s visibility in search engines. Gilbert says, “Is your... [Read more]

Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google, has shared an article highlighting some useful resources to optimize your business. Cetinkaya says, “Online content and media consumption behaviors are continuously evolving. If you’d like to optimize your online business and help improve your AdSense performance, it’s... [Read more]

Hypertext Transfer Protocol Secure (HTTPS) is an Internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and your website. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Ahrefs... [Read more]

New software by Mark Laxton, CEO of One Soci, called 'Social365', automates all of your Social Media content for you (and for your clients; see details below). This new software gives you: 365 proven post ideas from professional social media marketers and influencers that you can customize and post to your social media accounts; 21 powerful engagement methods to maximise the effectiveness of your posts... [Read more]

Ahrefs contributor Patrick Stox has published a new research report entitled ‘The State of Nofollow, UGC, & Sponsored Link Attributes in 2020’. This document offers comprehensive information on how nofollow, user generated content and sponsored links affect your SEO performance. Stox says, “In 2019, after 15 years,... [Read more]

Epsilon has published a new e-book titled ‘Email 2020 Trends Guide: Interactive Content’. Download this e-book to learn how leading marketers are achieving email marketing success with new approaches. Epsilon team says, “Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and... [Read more]

If you are in ecommerce business, you might be on the lookout for ways to boost sales. Google AdWords ads can be a useful way to generating sales for your ecommerce business. Search Engine Journal is hosting a webinar ‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ on Wednesday, May 20, 2020 at 2.00 pm ET. The... [Read more]

Extempore is an app, available both for Android and iOS, that lets you run a teleprompter (similar to the one senators, presidents and prime ministers use for their speeches) on your phone while recording your video at the same time. With 'Extempore', you will never be at a loss for words. They will be right in front of you. Forgetting what you were going to day is a big problem when you are creating a video. You stop; you stutter; you wish you had notes to keep you going. We all know the feeling. Appearing on a video and talking flawlessly about your topic is challenging even if you are a pro... [Read more]

Search Engine Journal’s Anna Crowe has published ‘A Guide from Link Building to Link Earning’ to help you improve your link building efforts. Crowe says, “Ready to create amazing content and nurture relationships that make people want to share your content? Here are five proven link earning ideas. To build a high-quality... [Read more]

Tatvic’s Gaurav Sangwani has published ‘The Insider’s Guide to using User Experience to Increase Engagement with Google Analytics’. According to Sangwani, this guide provides you useful insights on using Google Analytics for improving site engagement. He says, “User Experience is one of the main elements that differentiate... [Read more]

Your consistent content creation efforts can help you in attracting search engines and enhancing your online reach. But constantly creating new content is a challenge. Builtvisible‘s Carla Thomas has shared seven ways to help you maximise your existing content. Thomas says, “If you’re looking to increase the visibility of... [Read more]

This isn't about the Corona Virus. It’s about viral traffic. Viral traffic happens when someone comes to your site (or your social media account), likes what they find and chooses to invite more people and those visitors do the same. Your traffic multiplies the way a virus does. It's an ideal way to get traffic and to get new sign-ups for your mailing list... [Read more]

Google recently announced the availability of redesigned Google Podcasts to enable people easily discover and listen to podcasts. Today Google has launched Google Podcasts Manager tool to help podcasters gain insight into the evolving habits of their audience. Google’s Director of Engineering John Ciancutti says, “With Podcasts... [Read more]

Facebook lead ads enable you to find new customers who are searching for or interested in your products or services. Lead ads allow you to collect information from potential customers so that you can approach them. Social Media Examiner has published a new video ‘How to Create Facebook Lead Ads: Step-by-Step’ featuring Paul Ramondo. The... [Read more]

In today’s competitive business environment, customers have several expectations such as seamless experiences, best post-purchase service etc. By creating compelling digital experiences you can drive business growth and improve customer retention. Digital Marketing Depot is hosting a webinar ‘Delivering Compelling Experiences to Modern... [Read more]

Effective content marketing campaigns can help you to grow customers, increase revenue and improve customer loyalty. Go Fish Digital contributor Erica Prush has shared five ways to keep your content marketing strategy – flexible. Prush says, “Here are five ways to keep your content strategy flexible so you’ll be ready when... [Read more]

Analytics Mania contributor Julius Fedorovicius has published a comprehensive guide on ‘5 Ways to Track Site Search with Google Tag Manager and Google Analytics’. Fedorovicius says, “Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify... [Read more]

With more than 500 million daily active users, Instagram is a powerful marketing tool for businesses looking to expand their presence and enhance the visibility of their products. Instagram Stories is a great platform to show your products and services to your potential customers. Social Media Examiner‘s Marly Broudie has share five... [Read more]