With the help of right tools and apps you can reach out to more customers online and enhance your business. The Social Media Examiner contributor Erik Fisher has shared a list of 24 tools and apps that can be useful to the marketers. Fisher says, “Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In... [Read more]

The AWeber team has published the ‘2019 Summer GIF Guide’. It consists of eleven free summer GIFs. Jill Fanslau says, “Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That’s why we wanted to make it super simple for you.... [Read more]

Images play an important role in your marketing and it applies to your email campaigns as well. Appropriately chosen and well crafted images can improve your email marketing performance. The AWeber contributor Nicole Mascola has shared an article highlighting some useful ways to create great photos for emails. Mascola says, “Larger businesses... [Read more]

The Incite Group is hosting a webinar on ‘Engage Your Customer With Data-Driven Authentic Marketing’ on Thursday, July 18, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The Incite team says, “Your audience is growing increasingly immune to your marketing, they crave... [Read more]

Backlinko has published the ‘2019 SEO Service Report’ highlighting the state of Search Engine Optimization in this year. Read this report to learn: How much people spend on SEO.Where people find SEO services.Why people choose one agency over another.Why people decide to leave their current SEO provider. Here are a few statistics... [Read more]

The MOZ contributor Ann Smarty has published an in-depth article on creating and running effective link building campaigns. She has covered the following: Sample Link Building CampaignWhat Non-Spammy Non-Scaled Link Building Methods Do We Know?Tools for every part of the processLaunching a well-rounded link building campaign. Smarty says,... [Read more]

Keyword research is a very important process to secure higher search engine rankings and get more web traffic. It is something you need to perform everyday so that you can know how you need to change your search marketing strategy. The Porten contributor Caleb Cosper has shared five steps to perform effective keyword research. Cosper says,... [Read more]

Google has moved its Ads SPI back to the beta mode due to certain performance issues. What is Google Ads APIThe Google Ads Application Programming Interface (API) is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals... [Read more]

The ReadWrite team has published ‘Guide for Voice Search Optimization in 2019’. This useful guide covers the following: Voice Search EvolutionImportance of Voice Search OptimizationVoice Search Optimization Guide. John Tie says, “If you want to see your website rank as high as other voice searched optimized websites–use... [Read more]

The RankRanger team has published a new episode of the In-Search SEO podcast titled ‘Fully Leveraging Google Posts’ featuring Greg Gifford. Listen to this podcast to learn the following: From copy to images; how to optimize your Google PostsHow to use Google Posts to promote your businessWhat mistakes you should avoid when working... [Read more]

The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast featuring Linkedin Ads expert AJ Wilcox. In this podcast Wilcox discusses how you can build the foundation for effective LinkedIn Ads and generate valuable leads for your sales team and more. The following points are covered in the podcast: LinkedIn Ads... [Read more]

The Backlinko has published the results from a study that analyzed 10,000 Google Home results. The results reveal useful voice search ranking factors. Here is a summary of the findings: PageSpeed plays a major role in voice search SEO Google prefers short, concise answers to voice search queries Authoritative domains produce voice search results... [Read more]

To achieve success in your email marketing efforts, you should adhere to the rules and regulations such as GDPR and CAN Spam Act. Duct Tape Marketing’s John Jantsch has shared five email rules and regulations to you should follow. Jantsch says, “Here, I’ll walk you through the essentials of all the relevant laws so that you can... [Read more]

Blogging is one of the best ways to stay connected with your prospects and increase your customer base. It also enables you to promote your products and services. The HubSpot contributor Lindsay Kolowich has shared a list of 13 mistakes that bloggers make. Kolowich says, “Sometimes, when I tell people that I blog for a living, they roll... [Read more]

The MarketingProfs team is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing,... [Read more]

Search engine optimization and content marketing go hand in had. With quality content you can score high in the SEO game. By knowing the right ways to update your SEO and content marketing strategies you can make the most from your efforts. The Search Engine Journal contributor Julia McCoy has shared five current trends in SEO & Content Marketing. McCoy... [Read more]

Success of a small business heavily depends on the marketing and promotion strategy. It is something that enables your business to flourish. The HubSpot contributor Katherine Boyarsky has shared 26 ideas for your 2019 small business marketing strategy. Boyarsky says, “Small business owners looking for a way to track ROI and brand awareness... [Read more]

When it comes to doing business online, you need to cope with the terms such as web compliance and web accessibility. Web compliance refers to making your sites such that the people with disabilities can use them smoothly. The term web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities... [Read more]

The Stone Temple’s Eric Enge has published a new video titled ‘Here’s Why Content Is More King than Ever’. Watch this video to learn about the increasing importance of quality content for better marketing. Enge says, “You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content... [Read more]

The Search Engine Journal contributor Roger Montti has shared an article highlighting some useful information on what are ‘good links’ and tips to secure them for your websites. It is based on a question answered by Google’s John Mueller in a Webmaster Hangout. Montti says, “The question asked is a good one. Here is what... [Read more]

The MOZ contributor Cyrus Shepard has published 20 new graphics on Google’s valuation of links. These graphics present 20 principles of link valuation that have been observed and tested by SEOs over past few year. Shepard says, “In some cases, they have been confirmed by Google, while others have been patented. Please note that these... [Read more]

Link building is one of the most important tasks to strengthen your search engine marketing efforts. Along with external links pointing your websites, internal linking is also quite essential. The Search Engine Journal contributor Andrew Dennis has published a comprehensive article highlighting the importance of internal link building. Dennis... [Read more]

Advertising on Facebook can be a wise choice as you can get your ads in front of millions of social media users. But to make your ads perform well you need to plan them with right strategies. The Social Media Examiner contributor Charlie Lawrance has shared how you can improve your ad results by focusing certain Facebook audiences. On targeting... [Read more]