The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend... [Read more]

Delivering a great customer experience has been a mission for all the brands today. And by availing a unique experience we aim at reaching customer satisfaction which leads to growth in business. Econsultancy contributor Patricio Robles has published an article on ‘customer satisfaction’ as a marketing metric. Robles says, “That... [Read more]

Storytelling is an art which can add persuasiveness to your marketing efforts. This energetic act makes your campaigns more authentic. To help you use storytelling technique in your marketing, Marketing Week contributor Neil Perkin has published ‘The complete guide to storytelling for marketers’. Perkin says, “While human stories... [Read more]

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand... [Read more]

Search engine optimization has become a business from a process. Every business needs the SEO service to spread its network on the Internet. Rank Ranget team has published a new episode of ‘In Search’ podcast featuring Aleyda Solis. The podcast is titled ‘A behind the scenes look at SEO consultancy’. Listen to the podcast... [Read more]

Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’... [Read more]

Webinars help you to connect with a wider audience and promote your business. Most marketing webinars are lead generation tools that provide free, valuable information to the participants and promote products or services offered by the host company. MarketingProfs team is hosting a webinar on ‘The future of webinar marketing: content reimagined’... [Read more]

Building a website is the start of your online marketing career. But it takes expertise so you need to either learn to do the work or hire someone to do it. The third alternative is to find software that will build your site for you. To a limited degree, WordPress, the free software platform, will do that. You will need to do some customization work to get a site that has the look and the content you want, but WordPress gives you a foundation to start with... [Read more]

According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September... [Read more]

Positive online reviews help you to persuade people to buy your products and services. With reviews you can also gain the trust of your customers. Econsultancy team is hosting a webinar on ‘Maximise your reputation and build trust with reviews’ on Wednesday, September 4 at 9.00 am EST. Econsultancy team says, “With consumer... [Read more]

Your online marketing depends on several tools and technology which enable you to deliver a great customer experience and continue to strengthen your sales. Adweek team is hosting a webinar on ‘The future of marketing in the Google stack: take advantage of data, insights and technology’ on Wednesday, September 4 at 1.00 pm EDT. Adweek... [Read more]

Joshua Zamora, prolific marketing tool developer is releasing his latest tool at 11 AM EDT. It's called DFY Suite. Of course DFY refers to "Done for You". What is Zamora offering to do for you? Just this: Page 1 Rankings – 100% done for you. Getting to page 1 in the search engine results pages is a big deal. It's the most important way to get free traffic to your site... [Read more]

To make sure that your website offers a great surfing experience to your visitors you need to work on its design and more importantly its loading speed. Most people who leave websites mention ‘website speed’ as a reason. To help you find out how page speed affects SEO and your Google rankings, Cognitive SEO’s Adrian Cojocariu... [Read more]

The Instagram carousel posts allow you to share a mix of up to 10 photos or videos as a single post. This can help you to make your marketing campaigns even stronger. HubSpot contributor Kayla Carmicheal has shared ten tips to help you learn how to effectively use the Instagram carousel posts in your marketing. Carmicheal says, “New... [Read more]

A well-designed Facebook page helps you to increase your exposure to potential customers, generate more leads and reach targeted audience with lower marketing expenses. HubSpot contributor Amanda Zantal-Wiener has published a podcast ’14 Essential tips for an engaging Facebook business page’ to help you build a strong Facebook page. Amanda... [Read more]

You have probably heard of Fiverr, Udemy, and other sites that let you sell your services. These platforms specialize, focusing on one particular kind of service (Udemy, for example, is limited to online training courses). And, of course, you know about YouTube, which specializes in showing videos on all topics, without any special facilities for marketers... [Read more]

Your e-commerce business needs a continuous flow of incoming traffic for achieving desired sales growth. For building quality links, marketers apply different strategies which work sometimes and may not work some day. Search Engine Journal contributor Kevin Rowe has shared four ways to build links for your e-commerce business. Rowe says, “Below... [Read more]

Every brand tries to make the most out of its marketing and promotional efforts. But not all of them lead to success. Your campaigns need to be supported by a vision that strengthens your efforts. Marketing Week contributor Helen Edwards has shared an useful article on how you can improve your marketing by going to back to the basics.. Edwards... [Read more]

Your site’s landing page plays an important role in getting new customers. The average landing page conversion rate is 2.35% and top 25% sites on the Internet are converting at 5.31% and above. Where does your site stand in these rankings? If you wish to improve the conversion rate of your landing page, watch this YouTube video from Neil Patel.... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation... [Read more]

Use of infographics in marketing helps you to establish brand authority, create an SEO appeal, promote your products and boost link building across the web. Search Engine Journal team is hosting a webinar on ‘Best practices for creating infographics’ on Wednesday, September 25 at 2.00 pm ET. Attend this webinar to discover: How... [Read more]

As per June 2019, Facebook receives 1.59 billion visitors on daily basis. This number is enough to make you strengthen your social media marketing efforts. Apart from the organic SEO traffic, our websites also benefit from Facebook’s organic traffic. Social Media Examiner contributor Amanda Webb has shared four ways to help you get more... [Read more]

Search optimization is at the core of your business growth. Whether yours is a local business or a globally widespread one, you need to depend on the search engines for getting constant flow of new customers. To help you create strong SEO strategies that can help thrive your business, State of Digital contributor Helen Pollitt has shared some useful... [Read more]

Your business needs genuine customer reviews that help you to build trust in the market and acquire new clients. You might be getting several positive and negative reviews for your products, but are you able to manage them in a way so that they benefit your brand? State of Digital contributor David White has published an article on how to manage... [Read more]

A digital marketing strategy that improves your sales and helps in establishing your brand – is something every marketer wishes to achieve. Forming such a strategy requires in-depth analysis of the tools that can be used and the approaches behind them. State of Digital contributor Morgen Henderson has shared a five-step plan to create and... [Read more]

Marketing automation helps you to reduce your efforts in promotions of your products and services and put the whole process on autopilot. Here, if you are able to take care of the marketing personalization efforts, you can make the process of marketing automation rewarding. Entrepreneur magazine contributor Albizu Garcia has shared an article on... [Read more]

The term organic traffic refers to the visitors that visit your website as a result of unpaid search results. These visitors come to your website after using a search engine like Google or Bing or some other web reference. Exposure Ninja’s Tim Cameron has posted an YouTube video highlighting 10 steps to increase your organic web traffic. Cameron... [Read more]