It is important for marketers to measure the impact of their marketing and advertising efforts. Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to sales, conversions, or other goals. Digital Marketing Depot has published a new white paper ‘101 Guide to Marketing... [Read more]

Neil Patel has published a new video ‘How to Optimize TikTok for SEO’ sharing some useful tips to optimize TikTok for SEO. He says, “TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Launch Strategy: The Amy Porterfield Method’ featuring Amy Porterfield. The SME team says, “Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? Discover a four-phase launch... [Read more]

AI Smart News, which has just been released, is a cutting edge system that helps you create and operate (or sell) stunning news websites with just 1-click. AI Smart News has been developed to take advantage of the latest ChatGPT3 technology. Using this AI, it automatically updates your site with the freshest scoops on politics, entertainment, sports... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The... [Read more]

It is a fact that fresh content works as a magnet for search engines. It can help you create your presence in search engine results. Search Engine Land contributor Tadeusz Szewczyk has published an article on how to update content and dates for SEO in 2023. He says, “As Google heavily invests in its helpful content system and other AI-based... [Read more]

It is your writing that can give an edge to your email marketing. Qualities like accuracy, authenticity, and persuasiveness can help you make your emails more appealing. HubSpot contributor David Fallarme has published an article sharing 14 pro tips to write better emails. He says, “This article will provide some tips to help you improve the overall... [Read more]

ShortsAI is a powerful tool that combines a comprehensive training product about taking advantage of the trend toward short videos with cutting-edge software technology to create short videos. The training covers everything from concepts for short videos, strategies and tips on how to build a list by working only few hours a day creating these short... [Read more]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives. She says, “More than a visitor counter, but often simplified, web analytics providers... [Read more]

ChatGPT is a new chat-based Generative Pretrained Transformer (GPT) quickly revolutionizing the SEO industry. It allows natural language processing to provide more relevant search results. Ahrefs contributor Si Quan Ong has published an article featuring nine cases on use of ChatGPT for SEO. He says, “Here are some of our favorite ChatGPT use... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Lindsay Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert... [Read more]

Text AI, being released today, provides what every business owner needs: search-engine-friendly content to get higher SERPs and to attract the maximum audience to their offers. It effortlessly converts any live audio or recorded audio into unlimited attention-grabbing, search-engine-friendly content for any offer in any niche in just 3 clicks! This... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Link Building Mistakes to Avoid’ featuring Debby Chew. The Rank Ranger team says, “Are you avoiding these three key link-building mistakes? That’s what we’re discussing today with a lady who specializes in content and link building and spoke at... [Read more]

HubSpot has published a new video ‘Is Social Search Replacing Google?’ featuring the latest social media trends. The HubSpot team says, “These social media trends are going to be huge in 2023! As a small business, it’s important to stay ahead of the curve when it comes to social media. We surveyed over 1,000 social media marketers... [Read more]

Neil Patel has published a new video ‘How to Use Customer Surveys to Boost Your Conversions’ sharing some useful tips to help you boost conversions. He says, “Not incorporating customer feedback into your digital strategy? That’s a disaster waiting to happen. Leverage customer surveys to get actionable insight from your audience... [Read more]

The new Stori software is so automated and has so many templates that anyone can create visually-rich, immersive stories, such as those on Instagram, and share them many places on the web, such as Facebook, SnapChat, and Instagram, besides using them on your own website.... [Read more]

HubSpot has published ‘Causal Research: The Complete Guide’. HubSpot team says, “In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business... [Read more]

SEO continues to evolve with new technologies and changing algorithms. With the right set of tools, you can achieve better SEO performance. MarketingProfs contributor Pat Reinhart has published an article featuring top SEO trends for 2023. He says, “I anticipate a continued flurry of Google updates in 2023, more emphasis on technical SEO, and... [Read more]

Contentsquare has published a new report ‘2023 Digital Experience Benchmark’ for improving customer experience. The Contentsquare team says, “User frustration affects one-third of visitor sessions, but sites with high customer engagement drive 19% higher conversion rates. Measure what matters most to your users and optimize customer... [Read more]

VidRactor is, according to its creators, "the First to Market Action-Based & Personalized Video Technology to Improve Engagement And Turn Viewers into Leads, Sales & Profits in Minutes".... [Read more]

Content marketing is improving year by year. With a variety of formats, it helps businesses grow their reach and make more sales. Semrush has published ‘The State of Content Marketing 2023 Global Report’ featuring important insights into this year’s content marketing trends. The Semrush team says, “Get all of the important insights... [Read more]

The rise of social media search provides new opportunities to get in front of your audience while they’re actively searching. Search Engine Journal’s webinar ‘The Rise Of Social Media Search: How To Boost Organic Traffic In 2023’ is available on demand. The SEJ team says, “Learn how you can take full advantage of social media... [Read more]

The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants. SEOBook has published an in-depth article on AI-driven search. The SEOBook team says, “Google came from behind and was eating Yandex’s... [Read more]