A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing... [Read more]

A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The... [Read more]

Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active. Content Marketing Institute contributor Ann Gynn has published an article featuring... [Read more]

Velocity Profits [coming soon] is a tried and tested formula designed to help you generate consistent, passive income through affiliate marketing using video. This innovative method has seen early adopters venturing into untapped traffic sources such as TikTok, achieving impressive daily profits. It will soon be launched for marketers who want to enhance... [Read more]

Demand generation focuses on creating awareness and interest in a company’s products or services, driving long-term engagement. It integrates marketing strategies to nurture prospects and convert them into loyal customers. Content Marketing Institute is hosting a webinar ‘Demand Generation Masterclass’ on Wednesday, August 14, 2024,... [Read more]

International SEO optimizes your website for different countries and languages, ensuring global visibility. It focuses on geo-targeting, language-specific keywords, and local search engine preferences to drive international traffic. Search Engine Journal has published ‘International SEO Expansion: Best Practices Guide’. It covers the following: A... [Read more]

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2,... [Read more]

Voisi AI is all you need for your audio creation needs. You’re likely already familiar with text-to-voice, voice-to-text, or other voice processing applications. Voisi AI is unlike any other voice processing product on the market. This tool incorporates all the capabilities of existing voice or audio AI apps and enhances them. For example, some... [Read more]

In today’s competitive e-commerce landscape, personalization is no longer a luxury; it’s a necessity. Digital Marketing Depot is hosting a webinar ‘Personalization at Scale: A Blueprint for Global Success’ on Tuesday, October 1, 2024, at 1.00 pm EDT. The DMD team says, “Hear firsthand from Le Col, a premium cycling apparel brand... [Read more]

In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept,... [Read more]

When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a... [Read more]

Neil Napier and his team has created Slick, which gives you a foolproof technique to transform your existing videos into viral short reels…Moreover, you can even to monetize other people's YouTube videos and use them to expand your business on any video platform…... [Read more]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural... [Read more]

Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “According to Sales for Startups, marketers who use buyer personas enjoy 73% higher conversions than those who don’t. After all, if you don’t know who you’re aiming your efforts at, how will you... [Read more]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective Google Advertising in 2024’. The... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.... [Read more]

ChatGPT for LinkedIn can assist in crafting personalized messages, optimizing profiles, and generating engaging content for posts. It also helps in networking by suggesting professional responses and providing insights for career growth. MarketingProfs is hosting a webinar ’10 Ways Humans Can Get More From LinkedIn Using ChatGPT’ on Tuesday,... [Read more]

AI audit prompts guide the evaluation of AI systems, ensuring transparency, fairness, and compliance with ethical standards. They help identify potential biases, data inaccuracies, and risks in AI algorithms. Orbit Media Studios has published a new video ‘How to write AI audit prompts for improving everything in your marketing’ featuring... [Read more]

AI enhances Facebook advertising by optimizing targeting and personalizing ad content, improving engagement and ROI. It also automates data analysis, enabling more effective audience segmentation and ad performance predictions. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. The... [Read more]

WebHub AI lets you elevate your web designs to new heights. Imagine crafting stunning websites (and, if you run an agency, acquiring new clients for these sites effortlessly.) This is made possible by WebHub AI... [Read more]

Cyberclick has published a new video ‘Marketing Automation 101: The Definitive Guide for 2024’. The Cyberclick team says, “Get ahead in the digital marketing game with automation! This video covers everything you need to know about marketing automation, from its benefits to the best tools like Hubspot & Marketo: these platforms... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms... [Read more]

Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI... [Read more]

PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI. Search Engine Land contributor Sophie Logan has published an article featuring fours steps... [Read more]

Audience engagement is crucial as it fosters a deeper connection, ensuring that the message resonates and creates lasting impact. Active engagement also encourages feedback, enabling more meaningful interactions and better communication outcomes. Search Engine Land contributor Laura Nguyen has published an article featuring useful strategies and techniques... [Read more]

Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning... [Read more]