Toxic SEO links are low-quality or spammy backlinks that can harm your website’s search engine rankings. They often come from irrelevant, penalized, or manipulative sources and should be avoided or disavowed. Search Engine Journal contributor Ben Steele has published an article featuring six ways to avoid bad & toxic backlinks. He says, “The... [Read more]

Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement. MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay... [Read more]

Digital Marketing Institute has published an article featuring six Black Friday deals for marketers in 2024. The DMI team says, “Marketers understand the power of Black Friday as a way to attract and convert customers through promotions. It’s one of the biggest days on the calendar for people to get deals and brands to make money! Let’s look... [Read more]

Super Affiliate AI, created by the Fox brothers, Chris Fox and Andrew Fox, will automatically find the hottest products on Clickbank, JV Zoo, and Warrior Plus. Then it will: ➤ Build your Facebook Ads With AI ➤ Create your landing page content with AI ➤ Generate amazing subject lines and headlines with just one click using AI ➤ Make everything... [Read more]

Adweek is hosting a webinar ‘The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem’ on Wednesday, November 20, 2024, at 1.00 pm ET. The Adweek team says, “Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20... [Read more]

Unifying offline and online marketing creates a seamless customer experience by integrating branding, messaging, and campaigns across all channels. This synergy enhances engagement, builds trust, and maximizes ROI. The latest The SERP’s Up SEO podcast episode is titled ‘Unifying your offline & online marketing’. The... [Read more]

B2B content marketing focuses on creating and distributing valuable content to engage and convert business audiences. It builds trust, showcases expertise, and drives decision-making within professional networks. Content Marketing Institute contributor Stephanie Stahl has published an article featuring the future outlook for b2b content marketing benchmarks,... [Read more]

Engagi is being launched today. It solves a problem many marketers have: successfully marketing through social media. Success on social media takes a lot of effort and skill. You need to be an excellent content creator, but it doesn’t stop there. To grow your social account you also need to be regularly active on social media. That means engaging... [Read more]

AI content tools are invaluable for efficiently generating high-quality, engaging content tailored to specific audiences. They enhance productivity by automating repetitive tasks, enabling creators to focus on strategic and creative aspects. Copyblogger contributor Megan Mahoney has published an article featuring 17 useful AI content tools. She says,... [Read more]

MOZ is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on November 20-21, 2024, at 1.00 pm ET. The MOZ team says, “The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer... [Read more]

A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority. MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic... [Read more]

The Stealth Streams launch is underway. The launch discount lasts a few more days. The world is changing, and so is the way we make affiliate commissions online. You don’t have to be stuck in saturated markets anymore. Take Paul as an example. Paul had been a commercial airline pilot for over 30 years. But after facing some health challenges,... [Read more]

Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content. Google Search Central has published the latest episode of the Search Off the Record... [Read more]

Facebook and Instagram Ads updates introduce advanced AI-driven tools for precise targeting and personalized ad experiences. These updates also include improved audience insights and interactive formats to enhance engagement and drive conversions. Social Media Examiner has published the latest Social Media... [Read more]

A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results. Ahrefs contributor Chris Haines has published an article... [Read more]

The Kindle Bundle just launched. It’s a comprehensive collection of over 1553 unique book template designs that are perfect for creating your commercial coloring books, logbooks, journals, and more. This bundle is designed for creators, educators, and entrepreneurs who want high-quality, customizable content. Anything that save you time and gets... [Read more]

AI in marketing enhances customer experiences by delivering personalized content, analyzing consumer behavior, and automating tasks like ad targeting and lead scoring. It empowers brands to make data-driven decisions, optimize campaigns in real-time, and improve overall engagement and ROI. HubSpot contributor Kolawole Samuel Adebayo has published an... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘. This episode covers the following: How social pros can approach working with non-sexy brands (and stay motivated) How Mitchell stays motivated when working on all types of content Mitchell’s... [Read more]

Creating a successful Black Friday sales campaign requires strategic planning, targeted promotions, and engaging visuals to capture attention. Key elements include early customer engagement, irresistible offers, and seamless shopping experiences to maximize conversions. MarTech has published an 85-step checklist for creating successful Black Friday... [Read more]

LeadCreator Professional is your all-in-one solution for creating high-converting lead magnets with ease. With advanced AI-driven templates, it streamlines the entire lead magnet creation process, helping you build and grow your email list faster than ever.... [Read more]

Marketing on Threads involves using Meta’s microblogging platform to engage with audiences through short, conversational posts and multimedia content. Brands leverage Threads to share updates, build communities, and interact directly with users, tapping into real-time discussions and trends. MarTech contributor Mike Pastore has published a 12-point... [Read more]

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a strategy used to drive traffic to websites by paying for targeted ad placements, often through search engines and social media platforms. Semrush contributor Hava Salsi has published ‘What Is PPC? A Starter Guide to Pay-Per-Click... [Read more]

In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates. MarTech has published a new guide titled ‘Email deliverability:... [Read more]

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering... [Read more]

SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13... [Read more]