The Social Media Today team is hosting a webinar on ‘5 Keys to Unlocking Facebook ROI’ on Tuesday, June 25, 2019 at 2.00 pm ET. This webinar will be conducted by Monica Ho, Chief Marketing Officer,SOCi and Jay Ojea, Director, Solutions Consulting, SOCi. The Social Media Today team says, “Facebook ads present the biggest untapped opportunity... [Read more]

A/B testing helps the email marketers to find out which of two email campaign options is the most effective in terms of encouraging opens or clicks. Sujan Patel has shared five A/B testing best practices that can help you to improve your email marketing ROI. VWO blog contributor Patel says, “The best practices described below represent... [Read more]

ClickZ contributor Tereza Litsa has reported some useful findings on spending on various social media platforms. Here are the key findings: Advertising on Pinterest has grown by 107% since last year The CTRs (click-through-rate) have fallen by 37% Overall spending in social advertising grewy by 27% year-over-year in Q1 2019 Video ads account... [Read more]

To improve your sales you need to constantly put in your best efforts for pursuing the prospects. For this purpose you need right tools which can boost your efforts. The JeffBullas.com contributor Rohan Ayyar has shared five tools to grow your business with more sales. Ayyar says, “A newer and more focused emphasis on customer engagement... [Read more]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘How to Become a Digital Minimalist’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport.... [Read more]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘Getting Salespeople and Prospects on the Same Side’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “On today’s episode of the Duct Tape Marketing podcast, I visit with... [Read more]

The MarketingSherpa team has published replay of the webinar ‘Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints’. Watch the webinar replay to learn the following: The five forces of change affecting marketing and advertisingInsights, ideas and frameworks for adapting to how mobile technology has changed brands... [Read more]

Email marketing is one of the most used tactics which has been working for the marketers for so many years. To continue to achieving success in your email marketing campaigns, you need to bring innovations to them. The AWeber contributor John Corcoran has shared 16 tips from top email marketers. Read these tips to enhance your email marketing performance.... [Read more]

Your search engine marketing performance depends on the kind of content you publish. Here the originality of the content matters a lot. To help marketers find a way to deal with duplicate content issues, the BuiltVisible contributor Richard Baxter has published a comprehensive article. Baxter says, “Ranking improvements can be made by... [Read more]

Content is the key to lead your blog in the search engines. Quality content backed by authentic information can help your blog stand out. When it comes to scoring high in the search engines, your blog content can be the key driver. The Portent contributor Kyle Freeman has shared an article highlighting the need and importance of blog post length... [Read more]

The Entrepreneur magazine team has published a new video ‘The Real Benefits of Having a Business Blog’ featuring Brian Tracy. Watch this video to discover key benefits of creating and maintaining a business blog. The Entrepreneur team says, “In this video, Entrepreneur Network partner Brian Tracy discusses how to make... [Read more]

The SEMRush team has published a new podcast episode titled ‘What is the ROI of optimizing your local search listings?’. Listen to this podcast to learn how you can improve your return on investment by properly optimizing your local search listings. The SEMRush team says, “We all know that there are so many things that you... [Read more]

Your reporting helps you to analyze the performance of various marketing campaigns and allows you to make necessary changes to it. The DashThis contributor Michelle Kelly has shared an eight-step guide for creating useful monthly marketing reports. Kelly says, “I have used many monthly report software platforms over the years and one... [Read more]

The Google Webmasters team has published a new YouTube video on ‘Googlebot: SEO Mythbusting’. Watch this video to learn about Googlebot and how it works. The Google Webmasters team says, “In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate,... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Google’s Smart Bidding – it’s even more about the data’ on Thursday, June 13, 2019 at 1.00 pm EDT. The DMD team says, “Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology. Andreas... [Read more]

Keywords play a significant role in scoring high in the search engines. You need to choose the keywords that correctly feature your products or services in the search results. The ReadWrite contributor Frank Landman has shared six ways to use keywords in such a way that you can improve your search engine marketing. Landman says, “SEO is... [Read more]

The Rank Ranger team has published a new podcast episode titled ‘The Power of Full Stack Writer for Your SEO & Marketing’. Listen to this podcast to learn some useful tactics to improve your SEO performance. The Rank Ranger team says, “We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk... [Read more]

The process of pagination is segmentation of links or dividing content into multiple pages. It affects SEO, web development and user experience. The Stone Temple contributor Eric Enge has published a video on ‘Why Pagination is Important’. The Stone Temple team says, “Google’s John Mueller confirmed that Google has not made... [Read more]

The Merkle team has shared major themes from the 2019 Google Marketing Live Keynote address. This article written by Sean Adams features three major themes: Google is Trying Its Hardest to Eliminate Excuses for MarketersGoogle is Doubling Down on Visual AdsGoogle Is Not Giving Up on Direct Competition with Amazon. Adams says, “At Google... [Read more]