With more than 1 billion monthly users, TikTok is fast becoming a “don’t miss” channel for many brands. It has expanded to include almost every type of content and community. Social Media Today is hosting a webinar ‘Building a TikTok Strategy That’s Right for Your Brand’ on Tuesday, June 14, 2022, at 1.00 pm EST. The SMT team says,... [Read more]

Personalization is the key to marketing success. It helps you move closer to your prospects and turn them into customers. Bloomreach, Inc. has published a new guide ‘Power Personalization With the Right Marketing Technology’ to help understand power of personalization. Carl Bleich says, “In today’s market, data is everything. Being... [Read more]

By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for... [Read more]

Online shopping is thriving, and that provides an opportunity for you to build a successful online store. Phantom software, just released by Branson Tay makes it easy. Due to the two-year COVID pandemic, more and more people are turning to shopping online. The market is huge and is continuing to grow. In fact, it is expected to reach $4.2 Trillion... [Read more]

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales. He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry: Baby and child:... [Read more]

A brand strategy is a holistic approach to how a brand shows up to its customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe. Shopify contributor Alexa Collins has shared five elements of a strong brand strategy. She says, “Brand voice, brand design, brand... [Read more]

A clear copywriting plan is key to achieving content marketing and SEO success. SEO Works contributor Heather Lloyd-Martin has published ’27-Point Checklist: How to Write for Google’ – a checklist to help you transform your SEO. She says, “Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO... [Read more]

Dawud Islam has just released Rhino Results 2.0.< This is a fully updated version of his original version from 2 years ago. The new version has been significantly enhanced. It helps you implement one of the tried-and-true methods for building your audience of followers: Give away something of value to get people's attention. Once they accept your... [Read more]

Content marketing and search engine optimization go hand in hand. With a common strategy, you can take your business to the next level. Practical Ecommerce contributor Armando Roggio has published a useful article on finding content topics for SEO. He says, “EO and content marketing are together filling an information gap. Potential customers... [Read more]

Content marketing helps you improve your authority among the target audience and boost sales. MarketingProfs is hosting ‘Content Marketing Friday Forum’ on Friday, August 12, 2022. The MarketingProfs team says, “Ready to up your content-marketing game? Register to attend our Content Marketing Friday Forum and you’ll get three... [Read more]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC. He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference... [Read more]

>Tube Atlas software launch discount is almost over. If you would like to use YouTube to drive free traffic to your online products/services, you need to see this. (Or if you want to sell YouTube research reports to other marketers on a gig site such as Fiverr, Upwork, etc., then you need to see how easy this would make your research and how quickly you could produce your reports.They even show you how to do it.)... [Read more]

Exposure Ninja has published a new video ‘Step-by-Step SEO Competitor Analysis Tutorial’ to help marketers perform competitor analysis. This video covers: How to find keywords How to identify competitors How to use SEO tools How to analyse your competitors content How to find your competitor’s backlinks. Exposure Ninja  [Read more]

SmartCompany has published a new e-book ‘How to prepare your business for a hybrid future’ in collaboration with DiviPay. The DiviPay team says, According to a study from PwC Australia, 90% of Australian employees want to keep working from home in some capacity post-pandemic. For three-quarters of Aussie workers, the ideal arrangement is... [Read more]

Bruce Clay has made available the ‘Discover the 6 Successful Ways to Get Company Buy-In for SEO’ on-demand. Clay says, “In order for SEO to truly succeed, everyone from the C-suite to the IT department must be on board with it. The challenge is getting them to understand the value of SEO and why it must be a top priority for the entire organization. The... [Read more]

MinuteStock gives you 8 content packed product funnels live in under 1 minute. This may seem incredible, it gives you ownership of 8 complete JVZoo product funnels, each filled with products for you to sell, products priced at$9.97, $27, $47, and $67, front end offers and upsells. You just plug in your affiliate credentials, and it does the rest.... [Read more]

Marketing is a creative task. You need to constantly work on newer strategies to improve your marketing performance. MarketingProfs is hosting a webinar on ‘Marketing Work in 2022: Better Results with Less Effort That’s More Effective’ on Thursday, June 2, 2022, at 2.00 pm EDT. The MarketingProfs team says, “We’re nearly... [Read more]

Search Engine Journal has published a new podcast episode ‘How to Dominate Google Merchant Center’ featuring Duane Brown. Loren Baker says, “Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode,... [Read more]

Analyzing first-party data can unlock new insights into what your best customer looks like, and which prospects can be most influenced by your marketing. Adweek is hosting a webinar on ‘Leveraging Segmentation for High-Performance Results’ on Thursday, June 2, 2022, at 2.00 pm EDT. The Adweek team says, “Hear more about segmentation... [Read more]

The Digital Marketing Revolution solves a problem many online marketers have discovered. With a pandemic, traffic jams, the high cost of fuel, unsatisfying work, and a whole host of other things, many people are starting their own online businesses.... [Read more]

Ahrefs has published third video ‘How to Vet and Validate Link Prospects’ as a part of its Link Building Course. Sam Oh says, “In this video, you’ll learn how to quickly vet and validate your list of link prospects. When validating your list of prospects, you want to make sure of two things: 1. You’re pitching relevant prospects. 2.... [Read more]

Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results. Practical Ecommerce contributor Ann Smarty has shared two ways to remove... [Read more]