One thing that is must to grow your business is having it on the Internet. You need to inform and persuade people to buy your products for which a strong connectivity over different online platform is a must. Small Business Trends contributor Annie Pilon has shared ten tips to help businesses strengthen their online presence. On establishing yourself... [Read more]

Mixed-model marketing is the solution to touch manifold prospects and turn them into customers. Depending upon your needs you might be using various channels and its time to see if you are leaving out any important channel. Small Business Trends team has shared six channels that you should be using to promote your business. The SBT team says, “The... [Read more]

It is very important to have a wide following on the social network as it makes it easy for you to get more sales done. Your influence on the social networks can help you achieve your sales goals. Small Business Trends contributor Annie Pilon has shared 14 tips to help brands increase their followers on Instagram. Pilon says, “If you’re not... [Read more]

Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during these holidays. Charest... [Read more]

Customer loyalty leads to retention. Apart from providing the best products and services we also need to keep communicating to the customers for creating a personal relationship with them. Econsultancy columnist Nikki Gilliland has shared some useful tips on driving loyalty through mobil messaging. Favoring the use of SMS, Gilliland says, “SMS... [Read more]

Econsultancy columnist Ben Davis has shared Econsultancy’s top 25 blog posts of 2018. Davis says, “Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s... [Read more]

Irrespective of whether you are practicing a marketing strategy or experimenting with a new one, mistakes could happen. In content marketing where the creativity has to be put at its best the chances of committing mistakes are very high. Content Marketing Institute columnist Kim Moutsos has shared four mistakes that the content marketers make and has... [Read more]

The Vertical Response team has made available the replay of a webinar on ‘5 marketing tips to attract local customers’. The experts in this webinar discuss the strategies to help small businesses win more local customers. Vertical Response team says, “Gain insider marketing tips and inspiration, whether you’re in startup mode or... [Read more]

Social media marketing offers a platform that enables the brands to reach out a wide array of potential customers. Discovering new strategies that could enhance your productivity can be a value addition to your marketing. Deluxe has published a free ebook titled ‘Guide to Social Media Marketing’. The Deluxe team says, “Social media... [Read more]

A Marketing Week and MiQ research has revealed that 42% marketers believe that their organisation should be structured around the customer. It states further that at present only 5.8% businesses are set up keeping customers at the center. The survey has revealed a new trend that brings in a new role in organizations – chief customer officers. Talking... [Read more]

HubSpot has published a free guide titled ’22 SEO Myths You Should Leave Behind in 2019′. This guide would be useful to brands in building an effective SEO strategy for 2019. More about the guide: To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google –... [Read more]

The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are... [Read more]

Malware is causing a great harm the brands online. Whenever you receive a link for some kind of payment or have to pay on a third party website, it is crucial to check the safety of the link or site. HubSpot columnist Clifford Chi has shared three ways to help marketers check link and site safety. Chi says, “To check if a link is safe, plug it... [Read more]

Video is one of the most important marketing tools and YouTube has been instrumental in helping all the brands smoothly execute their video marketing strategies. To make our video marketing successful it is very much important to have a significant number of subscribers on YouTube. To help marketers acquire more subscribers on YouTube HubSpot contributor Bella... [Read more]

Data is a precious and a sensitive element in today’s marketing scenario. Correct analysis and use of the data can help you turn more customers in. ReadWrite contributor Brad Anderson has shared four data sharing lessons by observing how music company Spotify uses the data. Anderson says, “Spotify may not be a social media company, but its... [Read more]

MarketingExperiments columnist Daniel Burstein has shared the most popular articles of 2018. Burstein has shared articles that dealt with conversion rate optimization, marketing improvement, A/B testing and more. Talking about an article titled ‘Heuristic Cheat Sheet: 10 methods for improving your marketing’, Burstein says, “Marketing... [Read more]

Content is a precious thing that keeps working for your for years. It helps you establish your credibility through authenticity and grows your sales. Business 2 Community contributor Sarah Yhann has shared five strategies to help brands and marketers create content that their customers would love. On building personalized content, Yhann says, “Recognition... [Read more]