HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘13 Tips To Master Video Marketing In 2024’ featuring Chris Savage. The HubSpot team says, “Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative... [Read more]

Google Ads Campaign optimization involves fine-tuning ad settings, targeting, and budgets to maximize performance and ROI. It includes A/B testing ad creatives, adjusting keywords, and leveraging data analytics to improve ad relevance and reach. Search Engine Land contributor Anu Adegbola has published an article featuring 10 advanced strategy ideas... [Read more]

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions. The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’. The DMI... [Read more]

The Agency & White-Label Freedom Event is just around the corner, and you don’t want to miss this opportunity to simplify and grow your business. Date/Time: Wednesday, Aug 7th, 2024 at 9 am Eastern Location: Zoom [link will be provided when you register] Presenter: Walt Bayliss, JVZoo Legend and 7 figure White Label and Agency owner Register... [Read more]

Google Ads Certification is a professional accreditation that validates your expertise in using Google Ads effectively. Earning this certification demonstrates your proficiency in managing online advertising campaigns and optimizing ad performance. Search Engine Journal has published a ‘Step-By-Step Guide To Earning Your Google Ads Certification’. Corey... [Read more]

Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article... [Read more]

Organic traffic is important because it brings visitors to your site without the cost of paid advertising, resulting in a higher return on investment. It also indicates trust and authority, as users find your content valuable enough to visit through search engines or direct links. Search Engine Journal is hosting a webinar ‘Unlocking Google:... [Read more]

Experience the power of Ai Product Engine, your one-stop solution for: ? creating unlimited eye-catching eBooks with beautiful Ecovers, ? designing impressive sales and Thank You pages, ? skyrocketing SEO-driven traffic, and ? profiting from product sales. This ground-breaking tool is ready to revolutionize your product launches. For immediate... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘The New Way To Grow On Instagram: Algorithm Changes & Reels’. Marina Mogilko team says, “I took on the challenge of posting 3 videos a day on Instagram, and let me tell you, it was a game-changer! I wanted to see if posting more frequently would boost my reach, and... [Read more]

Using TikTok in marketing can help brands reach a younger, highly engaged audience through creative and viral short-form videos. Leveraging trending challenges and influencer partnerships on TikTok can significantly boost brand awareness and engagement. HubSpot contributor Erin Rodrigue has published an article featuring 13 best TikTok tips and tricks... [Read more]

This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies... [Read more]

DealSites is the first-of-its-kind brand new Click & Publish system. Without any fuss, it instantly generates fully ready, auto-updating Amazon and eBay affiliate Deal Sites.... [Read more]

Brand protection involves safeguarding a company’s reputation, trademarks, and intellectual property from misuse or infringement. It ensures that the brand’s identity and value are maintained, preventing counterfeiting, unauthorized use, and damage to consumer trust. Search Engine Land has published ‘Brand Protection: The Complete... [Read more]

Local SEO is crucial for businesses aiming to attract nearby customers, as it helps improve visibility in local search results. It enhances online presence through local listings, reviews, and optimized content, driving more traffic and potential sales from the local community. Search Engine Land contributor Elizabeth Rule has published an article featuring... [Read more]

A well-crafted social media strategy is essential for businesses to connect with their target audience, build brand awareness, and drive engagement, ultimately leading to increased sales and customer loyalty. Digital Marketing Institute is hosting a webinar ‘How to Stay Ahead in Digital Marketing, with Rand Fishkin’ on Tuesday, August 6,... [Read more]

Buyer beliefs are the deeply held convictions about a product or brand. These mental constructs influence purchasing decisions, shaping perceptions about quality, value, and problem-solving capabilities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Leverage... [Read more]

SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria.... [Read more]

Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends... [Read more]

Leveraging AI for content marketing involves using machine learning and natural language processing to create, optimize, and distribute content more efficiently. AI can analyze audience data to personalize content, predict trends, and automate tasks, leading to more targeted and effective marketing strategies. Content Marketing Institute has published... [Read more]

Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Content Marketing Institute is hosting a webinar ’10 Tips for Creating Great Webinar Content that Drives... [Read more]

AISellers is a pioneering AI application that serves as a comprehensive digital marketing team. It's designed to help anyone, regardless of their expertise, to advertise, market, or sell any product or service online, driving traffic and increasing leads and sales.... [Read more]

AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates. MarTech contributor Liz Wilcox has published an article featuring... [Read more]

Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’. Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today. Step 1: Define Your Offer And Your Target Audience The topics you create content for... [Read more]

Digital Inspiration refers to the creative use of digital tools and technologies to spark innovation and new ideas. It encompasses finding inspiration through online content, digital art, and technological advancements to enhance creativity and problem-solving. HubSpot contributor Kristen Baker has published an article featuring the ultimate list of... [Read more]

Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions. MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional... [Read more]

Subscriber acquisition refers to the strategies and techniques used to attract and gain new subscribers for a service, newsletter, or platform. It involves engaging potential subscribers through various channels and incentives, aiming to grow an audience base for targeted communication and marketing efforts. MarTech contributor Brian McKenna has published... [Read more]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI... [Read more]