SaaS marketing focuses on promoting software solutions through digital channels, emphasizing customer acquisition, retention, and education. By leveraging content marketing, SEO, and targeted advertising, SaaS companies build trust and demonstrate the value of their products in solving specific business challenges. The latest Ahrefs Podcast episode... [Read more]

Adweek is hosting a webinar ‘ A Playbook for First-Time CTV Advertisers’ on Thursday, February 6, 2025, at 1.00 pm ET. The Adweek team says, “The Big Game is almost here, and many of the world’s biggest brands are getting ready to unveil their ads. But this year, a new and fast-growing TV market has emerged: new-to-TV brands.... [Read more]

SEO extensions for Chrome simplify website analysis by providing instant insights on keywords, backlinks, and on-page optimization. They help streamline audits, track performance, and enhance SEO strategies directly from the browser. Digital Marketing Institute contributor Joe Williams has published an article featuring 12 must-have SEO extensions for... [Read more]

Are you struggling to create a successful business without your own product? Virtual Commissions, which is being launched today, can be the solution. It implements arbitrage by using AI to do the heavy lifting for you. No technical skills or coding knowledge are required; if you can copy and paste, you can master this system in just 5 days. If maintaining... [Read more]

Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date’. Emma Prunty says, “Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a digital marketing strategy that will inform... [Read more]

Local SEO success relies on optimizing business listings, keywords, and reviews to improve visibility in local search results. Consistent NAP (Name, Address, Phone) details and positive customer engagement help attract nearby customers effectively. Search Engine Journal has made available the ‘Insights From 1,200 Consumers: How Reviews Drive Local... [Read more]

Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings. Digital Marketing Institute has published Essential Guide to... [Read more]

Million Dollar Warrior 2.0 also provides you with knowledge and tools to create a real and sophisticated (potentially, but your results may differ) 7-figure business that is reliable and has a super strong foundation. ... [Read more]

Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics. The Econsultancy team says, “This edition, exploring marketing in 2025... [Read more]

The future of search is evolving towards more personalized, AI-driven experiences with voice and visual search becoming increasingly prominent. Advanced algorithms and contextual understanding will deliver faster, more accurate results, transforming how users access information. MOZ has published the latest episode of ‘The Practical Marketer’... [Read more]

Ahrefs has published a new video ‘Google’s Latest Update Destroyed This Gamer’s $1M Business’. The Ahrefs team says, “In this video, we uncover the story of Brandon, the founder of RetroDodo, a retro gaming website that attracted millions of monthly visitors through Google search. But everything changed when a sudden Google... [Read more]

With Funnels Kickstart, you can build high-converting funnels in seconds. This AI-powered platform is changing the game for marketers, coaches, and business owners.... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘The Current State of SEO, Revamped Search Console Emails, and more!’. The GSC team says, “Happy 2025 SEO practitioners! Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn... [Read more]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the... [Read more]

Explainer videos simplify complex ideas through engaging visuals and clear narration, making information easy to understand. They are powerful tools for marketing, education, and brand storytelling. HubSpot contributor Cassie Wilson has published an article answering the question ‘How Much Does an Explainer Video Actually Cost?’. She says,... [Read more]

2025 Affiliate Marketers Master Swipe File is Jim Daniels's annual directory of top performing affiliate products and services and a license to use his custom promotional material as your own. ... [Read more]

LinkedIn Newsletters help professionals share insights, updates, and industry knowledge with a targeted audience. They boost engagement, build thought leadership, and expand professional networks effectively. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How... [Read more]

Integrating LLMs into SEO workflows enhances content optimization by generating keyword-rich, high-quality text efficiently. They assist in data analysis, content strategy, and automation, improving search rankings and productivity. MOZ contributor Aleyda Solis has published an article on how to integrate LLMs into your SEO workflow. She says, “AI... [Read more]

PR is vital in marketing as it builds brand credibility and fosters positive public perception. It helps businesses reach wider audiences, manage reputation, and drive long-term customer trust. HubSpot has published ‘The Ultimate Guide to Public Relations in 2025′. Allie Decker says, “Public relations defines how a company communicates... [Read more]

Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create... [Read more]

News SEO focuses on optimizing news content for better visibility in search engines and platforms like Google News. It involves strategies like timely publishing, keyword optimization, and structured data to drive traffic and audience reach. Search Engine Journal contributor Matt G. Southern has published an article on news SEO in 2025. She says, “From... [Read more]

Google’s AI Overviews provide concise, AI-generated summaries of search results, offering users quick insights on complex topics. This feature enhances search efficiency by delivering key information directly on the results page. Search Engine Journal contributor Adam Heitzman has published an article on how to rank on Google’s AI Overviews. He... [Read more]

Using AI for social media strategy helps analyze audience behavior, automate content scheduling, and personalize posts for better engagement. It streamlines decision-making by providing data-driven insights, enhancing campaign effectiveness. HubSpot contributor Ross Simmonds has published an article on using AI for building a more effective social media... [Read more]