Google Business allows business owners to reach customers via Google Search and Google Maps. Semrush has published ‘The Ultimate Guide to Google My Business’ covering important information about Google My Business. Kelly Lyons says, “Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with... [Read more]

Comprehensive SEO can help you find opportunities to improve a site’s search performance. Ahrefs contributor Joshua Hardwick has shared a 14-step SEO audit & checklist. He says, “Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn... [Read more]

With its constantly rising user base, TikTok remains one of the favorite social media platforms for businesses and marketers. Social Media Examiner has published a new video ‘How to Use TikTok to Grow Your Influence’ featuring Keenya Kelly. The SME team says, “Want to become the go-to expert in your industry? Wondering what types... [Read more]

Watch Neil Patel’s latest video in which he shares ‘7 Ways for Your Co-workers to Help You With Marketing’. He says, “Seven ways for your coworkers to help you with your marketing. Do you have coworkers? If so, great, because I’m going to teach you how to leverage them for more traffic. And if you don’t have coworkers,... [Read more]

Google Search Central has published a new episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk image SEO’. The Google team says, “Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts... [Read more]

A well-designed website helps you retain visitors for longer sessions. Website text formatting helps your visitors find the information they’re looking for by highlighting the most important content on a page. Search Engine Journal contributor Miranda Miller has published an article explaining whether text formatting can be considered a Google... [Read more]

Search Engine Journal has published a new podcast episode ‘Current Trends in Email Marketing: Tips & Pitfalls’ featuring Jay Schwedelson. Loren Baker says, “Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay... [Read more]

There are several factors responsible for your site’s Google search rankings. By carefully evaluating and targeting the most important ones, you can improve your search rankings. Ahrefs contributor Joshua Hardwick has published an article featuring 10 steps to rank higher on Google. He says, “Hundreds of factors could improve your Google... [Read more]

This is a reminder for an Adweek webinar scheduled on October 11. Adweek is hosting a webinar ‘Succeed on TikTok with Creator-Led Campaigns: Mobilize Consumers Throughout the Funnel’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from TikTok and CreatorIQ who will reveal the secrets behind successful... [Read more]

Adswerve, Inc. has published the ‘Universal Analytics to GA4 – BigQuery Export Guide’. It covers the following: High-Level Differences Field Translation Basic Metrics and Dimensions Events, Sessions and Users Sessions Advanced Engagement Rate and Bounce Rate Advanced Metrics and Dimensions User Entry and Exit User Stickiness (DAU/MAU) GA4... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Estimating Search Opportunity’ featuring Robin Lord. The MOZ team says, “Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential... [Read more]

Digital Marketing Depot has published the ‘2022 DAM Trends Report’ featuring the latest trends in digital asset management. The DMD team says, “The digital asset management market is booming, as digital content continues to grow exponentially. MediaValet shares how a wide variety of marketing and creative professionals manage their... [Read more]

This is a reminder for a Digital Marketing Depot webinar scheduled on October 11. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The DMD team says, “Join loyalty leaders from Merkle and Salesforce as they break down... [Read more]

Google Search Central has published a new episode of the ‘Search Off the Record’ podcast titled ‘Non-HTML files on the web’. In this episode, Gary and Lizzi chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into... [Read more]

With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy actually has the biggest impact on your search rankings. Search Engine Journal is hosting a webinar ‘Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth’... [Read more]

Search Engine Journal has published a new podcast episode ‘The Death & Afterlife of Content Marketing’ featuring Vitor Peçanha. Loren Baker says, “In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha, the CMO... [Read more]

HubSpot contributor Sophia Bernazzani has published an article featuring information about 54 free online marketing classes. She says, “Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. Online marketing courses and certifications make it... [Read more]

Artificial intelligence offers plenty of opportunities to boost your marketing efforts. With AI assistance, content marketing can perform better. Content Marketing Institute contributor Ann Smarty has published an article featuring three ways to use AI for content marketing improvement. She says, “Though a machine can’t do creative writing,... [Read more]

Email newsletter publishing can help you grow your audience and build authenticity for your business. Copyblogger contributor Rebecca Matter has published an article featuring four tips to write an email newsletter that builds lasting relationships with your audience. She says, “I’m going to show you, step by step, how to write a good newsletter,... [Read more]