10 Ways to Improve PPC Strategy - IM NewsWatch, August 23, 2024

August 23rd, 2024 at 10:05 am EST
Internet Marketing NewsWatch
Friday, August 23, 2024

How to Learn from Trend-Signals & Social-First Content [Podcast]

Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How to Learn from Trend-Signals & Social-First Content’. team says, “Leaning into social-first content can help you connect to the trends that your audience... [Read more]

Guide To Generative Engine Optimization

Generative Engine Optimization (GEO) leverages AI to create tailored content that improves search rankings by aligning with user intent and algorithmic preferences. This innovative approach enhances SEO strategies, driving more organic traffic through dynamic, data-driven content creation. HubSpot has published a guide to ‘Generative Engine Optimization’. Stephanie... [Read more]

Mastering Email Campaign Execution, August 27 [Webinar]

Executing an email campaign requires careful planning, from crafting compelling content to segmenting your audience for targeted messaging. Effective execution ensures higher engagement rates and conversion, making email campaigns a vital component of a comprehensive marketing strategy. Digital Marketing Depot is hosting a webinar ‘Mastering Email... [Read more]

AI Pixel Perfect Visuals, Artwork, Banners, Posts, Logos #ad

The AI Pixel Perfect launch webinar is at 10:00 EDT today. Book your seat; discover how to build your profitable online business with AI Graphics. Get ready to step into the future of AI imagery and design with this new software. Don’t miss the live demo today, August 23rd, to witness the fastest and easiest AI image creator in action. AI Pixel... [Read more]

The Enterprise CMO’s Guide to Adopting Generative AI [Guide]

Generative AI, capable of creating content like text, images, and music, is revolutionizing creative industries by automating complex tasks and expanding the boundaries of innovation. This technology not only enhances productivity but also opens up new possibilities for personalized and dynamic content creation. Digital Marketing Depot has published... [Read more]

DMI Shares 10 Ways to Improve PPC Strategy

PPC (Pay-Per-Click) marketing allows businesses to target specific audiences with precision, driving immediate traffic and measurable results. By bidding on keywords, brands can quickly reach potential customers, making PPC an essential tool for boosting visibility and generating leads in a competitive digital landscape. Digital Marketing Institute... [Read more]

14 Exceptional UX Designs to Inspire Your Next Project

Effective user experience is crucial for ensuring that digital products are intuitive and enjoyable, leading to higher user satisfaction and engagement. A well-crafted UX reduces friction, making it easier for users to achieve their goals, which in turn boosts brand loyalty and drives business success. Semrush contributor Sydney Go has published a new... [Read more]

Get the Ultimate 3000+ Ads Reels Bundle Today #ad

Are you looking to escalate your promotional strategies and boost your sales to new heights? The 3000+ Ads Reels Bundle is the perfect tool to create captivating, persuasive, and highly effective advertisements. Are you interested in augmenting your passive earnings? With over 3000 pre-made viral Ads Reels videos at your disposal, it’s never been... [Read more]

Working With Search Console API [Video]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [Read more]

The 2024 Content Marketing Guide You Need To Survive AI [Podcast]

In 2024, content marketing continues to evolve with a focus on personalized, value-driven content that resonates with niche audiences. Emerging technologies like AI and interactive experiences are key, helping brands create more engaging, data-informed strategies to capture and retain... [Read more]

Leveraging Emotions in Your Facebook Ads for Better Results [Podcast]

Emotions in advertising create a powerful connection with the audience, making messages more memorable and influencing purchasing decisions by tapping into feelings rather than just logic. By evoking emotions like happiness, nostalgia, or fear, ads can drive deeper engagement and brand loyalty. Social Media... [Read more]

CleverlyBox email automation system turns cold emails into sales #ad

CleverlyBox is a 100% cloud-based autoresponder with a built-in SMTP server for reliable email delivery. Take a look at CleverlyBox, the first-ever ‘QuadIntel’ email automation system in the world. It revolutionizes your cold emailing strategy with its cutting-edge AI tools, turning them into successful sales. These tools include creating... [Read more]

The Future of Measurement: Creative’s Impact on Media Effectiveness, September 17 [Webinar]

Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Wednesday,... [Read more]

Holistic Marketing Strategies That Drive Revenue, August 27 [Webinar]

Holistic marketing strategies integrate all aspects of a business, ensuring consistent messaging and a unified customer experience across every touchpoint. This approach fosters stronger brand loyalty and drives sustainable long-term growth. Search Engine Journal is hosting a webinar ‘Holistic Marketing Strategies That Drive Revenue’... [Read more]

Five Tips to Measure Influencer Marketing Success

Influencer marketing success hinges on authentic partnerships with influencers who genuinely align with the brand’s values. It’s driven by the ability to engage the right audience, leading to increased brand awareness and conversion rates. Semrush contributor Luke Harsel has published an article featuring fives steps to measure influencer... [Read more]

Sales Video AI creates the perfect video in less than 2 minutes #ad

Sales Video AI exclusive launch offer includes not one, but three extraordinary AI Video Software tools. However, this extraordinary offer will only be available this week. The launch ends Sunday.... [Read more]

CMI Shares 31 Content Writing Examples, Tips, and Tools

Content writing challenges include maintaining originality and creativity while consistently producing high-quality content. Writers also face the difficulty of balancing SEO requirements with the need to engage and inform the audience effectively. Content Marketing Institute contributor Ann Gyn has published an article featuring 31 content writing... [Read more]

A Beginner’s Guide To Social Media Personal Branding [Guide]

Social media personal branding involves curating a consistent and authentic online presence that reflects your values, skills, and expertise. It’s a powerful tool for building credibility, connecting with your audience, and differentiating yourself in a competitive landscape. Copyblogger has published ‘A Beginner’s Guide To Social Media... [Read more]

HubSpot Shares Top Types of AI-Generated Content in Marketing

AI-generated content in marketing allows for rapid creation of personalized and scalable messaging, tailored to specific audience segments. It also helps brands maintain consistent and timely communication across multiple channels. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She... [Read more]

QuizTarget AI: videos and quizzes working together to harvest leads #ad

With QuizTarget AI, you have the freedom to utilize your own videos or even those of others without having to spend any money on. In the days when Display Banner Ads were effective, blogging used to be a decent source of income.... [Read more]

How to use AI to find and scale winning Facebook Ads [Video]

AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to... [Read more]

How to Set Goals in Social Media [Video]

Cyberclick has published a new video ‘How to Set Goals in Social Media’. The Cyberclick team says, “What is the key to be successful in social media? It is necessary to set objectives, since it is precisely these that will determine whether it is working or not. But how should these objectives be set? What are the most important ones?... [Read more]

Help! Google Search isn’t indexing my pages [Video]

Google Search Central has published a new video ‘Help! Google Search isn’t indexing my pages’. The GSC team says, “Welcome back to SEO Made Easy! In this episode, Search Relations Advocate, Martin Splitt, discusses why Search Console may display some of your website pages as ‘Discovered – currently not... [Read more]

How to Increase your ROI through Paid Search, August 28 [Webinar]

Paid search offers immediate visibility by placing ads at the top of search engine results, driving targeted traffic to websites. It allows precise audience targeting and measurable ROI, making it a cost-effective strategy for capturing high-intent customers. Digital Marketing Institute is hosting a webinar ‘How to Increase your ROI through... [Read more]

What Does Today’s CMO Really Do? [Podcast]

The latest Digital Marketing Institute podcast is ‘What Does Today’s CMO Really Do?’. The DMI team says, “In this episode – our 100th! – host ⁠Will Francis⁠⁠⁠⁠⁠ chats with ⁠⁠⁠Brian Finnerty, the CMO of educational software company ⁠D2L⁠. They look at Brian’s long career in educational technology... [Read more]


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