Organic traffic refers to the number of visitors coming from search engine results. Organic traffic is a metric that helps in measuring how many visitors came from searches made on a search engine. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 tried & tested tips to increase organic traffic. He says, “In this... [Read more]

A content brief is a document that gets sent to writers outlining the key information, goals, and objectives for the piece of content they will be writing. Keyword Insights has published an in-depth guide on writing optimized content briefs. This guide covers the following: What is a Content Brief? What is an SEO-Focused Content Brief? The Importance... [Read more]

Blogging is a creative process. You need to craft your blog posts in a way that helps you capture more leads. Search Engine Land contributor Julia McCoy has published an article featuring 10 steps to write a blog post that wins. She says, “To give yourself the best chance at writing incredible, results-getting blog posts, make sure you have these... [Read more]

Most online marketers use email. It can be very effective. Email Marketing: Beyond the Basics shows how to do it right. Email marketing has staying power. Even with the rise of social media and other digital marketing channels, email marketing is still the most effective marketing tool when used well. But you can’t just stick with the basics. You... [Read more]

Email is one of the most trusted marketing tools. But you need strategies to keep your subscribers engaged. Watch Neil Patel’s latest video ‘Do This Email Marketing Strategy for 100 Days’ to learn and implement new email marketing tactics. He says, “Are your emails actually getting open? Are your subscribers actually clicking... [Read more]

With 85% of consumers saying they are likely to buy after attending a brand experience, it’s no wonder that brands are increasingly leveraging experiences in 2023. Adweek is hosting a webinar ‘Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI’ on Tuesday, February 14, 2023, at 1.00 pm EST. The... [Read more]

MarketingSherpa has published the latest episode of the How I Made in Marketing podcast ‘Growth Marketing: Attribution is a myth, but you need it’. Daniel Burstein says, “Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective. One of the things I... [Read more]

ContentReel solves a problem every modern online marketer has: Creating good quality videos, with meaningful content. Video is everywhere, and marketers who don’t use it are going to miss out on growing their business as much as expected or hoped. In 2023, to get attention and to be a major force in your category, you need to create and publish... [Read more]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies... [Read more]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Fredrick has published an article answering the question ‘Will ChatGPT Take Your Job?’. He says, “There is no question ChatGPT and similar programs will change how SEO professionals... [Read more]

Watch Copyblogger’s podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what... [Read more]

123 Profit launch is underway. It will only be available for two more days (until tomorrow night) so if it might work for you, don't delay in investigating it further.... [Read more]

Content Marketing Institute has published a new video ‘Five Frameworks to Create a Killer Content Strategy’ from #CMWorld 2022 featuring Ali Wert. The CMI team says, “This is a clip from Ali Wert’s session at Content Marketing World 2022 called Bye, Bye Buyer’s Journey: Five Frameworks to Create a Killer Content Strategy.” Content... [Read more]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding... [Read more]

A private blog network (PBN) is a network of websites created solely to link to another website and improve its organic search visibility. Semrush contributor Carlos Silva has published an article explaining Private Blog Networks (PBN) myths and the risks. He says, “We recommend that you avoid using PBNs altogether as a link-building tactic. Google’s link... nbsp;[Read more]

Leadono is groundbreaking tech with smart LDO technology that finally allows you to effortlessly capture verified emails with just a touch or click &and grow your list virally on autopilot.... [Read more]

Semrush has published a new video ‘How to Start a Business From Scratch: A Complete Checklist’ showing five pro-level steps to take when launching a new business. This video covers: Validate your idea Get super clear on who your customer is Get down to the business of starting a business Branding for your business Creating a website Choosing... [Read more]

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing... [Read more]

Marketing personalization, also known as personalized marketing or one-to-one marketing, is the practice of using data to deliver brand messages targeted to an individual prospect. MarketingProfs is hosting a webinar ‘Personalization: The Key to Delivering ROI in 2023’ on Thursday, January 19, 2023, at 2.00 pm ET. The MarketingProfs team... [Read more]

Anyone can use the power of AI (Artificial Intelligence) to build or enhance their online business, according to Renouf. Whether you are a beginner online or a seasoned professional, this is for you.... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart. George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting... [Read more]

Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. However, you do have specific... [Read more]

HubSpot contributor Erica Santiago has published an article featuring survey results on the use of Twitter by marketers in 2023. She says, “When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71%... [Read more]

Omnichannel marketing refers to an organization’s presence across multiple channels. These channels can include websites, apps, social media, and email, in addition to offline channels, such as brick and mortar retail stores or company events. Semrush has published an article explaining omnichannel marketing and tips to grow it. The Semrush team... [Read more]